Available to hire
Storyteller at heart, marketer by profession. I design strategies that spark conversations, build communities, and grow brands.
With a strong background in digital marketing, social media, and content creation, I bring ideas to life in ways that are authentic, impactful, and aligned with business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Executive at Zeal Ltd, Leeds
October 1, 2025 - January 1, 2026Managed paid social media campaigns across multiple platforms, optimising performance and spend. Planned, executed, and monitored digital marketing campaigns; developed and maintained organic social media content calendars for a range of clients; scheduled, published, and managed content across social media platforms; analysed campaign performance using tracking pixels and platform analytics tools; created compelling ad copy for paid social campaigns aligned with client objectives; supported the setup and optimisation of Google Ads campaigns; increased paid ads ROAS to 43.47 through data-driven campaign optimization and audience targeting; reduced CPA while scaling high-performing campaigns; produced weekly and monthly performance reports with insights and recommendations to clients.
Social Media Manager at Vision Media Works, Leeds
February 1, 2025 - PresentPlanned and scheduled content across multiple client accounts. Engagement on client’s socials grew 86% in the first month. Finalised an offer and negotiated the terms, getting 2 clients onboard contributing largely to the company's revenue. Produced monthly performance reports and strategic content recommendations. Edited promotional videos using CapCut and AI features. Designed scripts and assets for email marketing campaigns and newsletters. Analyzed digital trends and optimized clients’ marketing strategies. Created brand-aligned captions and content; managed project workflows via Trello.
Digital Marketing Assistant at Zeal Ltd, Leeds
March 1, 2024 - May 1, 2024Researched and tracked digital marketing trends; informed strategy development. Scheduled social media content; crafted SEO keyword lists using SEMrush. Managed client accounts through Meta Business Suite. Authored SEO-optimized blogs and created blog plans for organic growth. Supported creation of promotional presentations and client audit reports.
Author at BookLeaf Publishing Ltd, Leeds
September 1, 2023 - November 1, 2023Published "The Journey Within Me", a 32-page poetry book, available on Amazon.
Director of Operations and Chef at Ruk Let's Cook, New Delhi
July 1, 2020 - September 1, 2021Managed B2B and B2C sales; achieved 148% sales growth within three months. Created and implemented social media campaigns to boost brand visibility and engagement.
Digital Marketing Executive at Zeal Ltd
October 1, 2025 - January 1, 2026Managed paid social media campaigns across multiple platforms, optimising performance and spend. Planned, executed, and monitored digital marketing campaigns; developed organic social calendars; scheduled and managed cross-platform content. Analysed campaign performance using tracking pixels and analytics tools; created compelling ad copy; supported Google Ads campaigns. Increased paid ads ROAS to 43.47 through data-driven optimization and audience targeting; managed Google Ads and Meta Ads with continuous A/B testing and budget optimization; reduced CPA while scaling high-performing campaigns. Produced weekly and monthly performance reports with insights and recommendations.
Social Media Manager at Vision Media Works
February 1, 2025 - PresentPlanned and scheduled content across multiple client accounts. Achieved 86% engagement growth in the first month. Finalized offers and negotiated terms, onboarding 2 clients and contributing to revenue. Produced monthly performance reports and strategic content recommendations. Edited promotional videos using CapCut and AI features. Designed scripts and assets for email marketing campaigns and newsletters. Analyzed digital trends and optimized client marketing strategies. Created brand-aligned captions and content; managed project workflows via Trello.
Digital Marketing Assistant at Zeal Ltd
March 1, 2024 - May 1, 2024Researched and tracked digital marketing trends to inform strategy. Scheduled social media content; crafted SEO keyword lists using SEMrush. Managed client accounts through Meta Business Suite. Authored SEO-optimized blogs and created blog plans for organic growth. Supported creation of promotional presentations and client audit reports.
Author at BookLeaf Publishing Ltd
September 1, 2023 - November 1, 2023Published 'The Journey Within Me', a 32-page poetry book, available on Amazon.
Director of Operations and Chef at Ruk Let's Cook
July 1, 2020 - September 1, 2021Managed B2B and B2C sales, achieving 148% sales growth within three months. Created and implemented social media campaigns to boost brand visibility and engagement.
Growth Internship at Growth InterngoDutch
October 1, 2020 - January 1, 2021Delivered 37% increase in app downloads and exceeded brand ambassador recruitment goals.
Marketing & Research Intern at Delhi Food Walks
August 1, 2020 - April 1, 2021Created travel marketing content; collaborated with 15 ethnic communities. Supported influencer partnerships, growing the YouTube subscriber base to 2M.
Sales and Marketing Intern at The Climber (United Nations Association)
June 1, 2020 - July 1, 2020Exceeded internship sales targets by 85%, securing 50 customers through educational marketing.
Education
Master of Business Administration (MBA) at Leeds Beckett University
September 1, 2021 - May 1, 2023Master of Business Administration (MBA) at Leeds Beckett University, United Kingdom
September 1, 2021 - May 1, 2023Master of Business Administration (MBA) at Leeds Beckett University, United Kingdom
September 1, 2021 - May 1, 2023Qualifications
Google Certification: SEO Optimization & Fundamentals of Digital Marketing
January 11, 2030 - January 25, 2026HubSpot Certification: Excel for Marketers
January 11, 2030 - January 25, 2026Certificate of Merit: Writing That Sells (Creative Writing - Terribly Tiny Tales)
January 11, 2030 - January 25, 2026HubSpot - Digital Marketing Certification
January 11, 2030 - January 25, 2026Microsoft Office Specialist Certification
January 11, 2030 - January 25, 2026Google Certification: SEO Optimization & Fundamentals of Digital Marketing
January 11, 2030 - January 25, 2026HubSpot Certification: Excel for Marketers
January 11, 2030 - January 25, 2026Certificate of Merit: Writing That Sells (Creative Writing - Terribly Tiny Tales)
January 11, 2030 - January 25, 2026Microsoft Office Specialist Certification
January 11, 2030 - January 25, 2026Google Certification: SEO Optimization & Fundamentals of Digital Marketing
January 11, 2030 - January 25, 2026HubSpot Certification: Excel for Marketers
January 11, 2030 - January 25, 2026Certificate of Merit: "Writing That Sells" (Creative Writing - Terribly Tiny Tales)
January 11, 2030 - January 25, 2026Microsoft Office Specialist Certification (Pursuing)
January 11, 2030 - January 25, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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