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I am a Marketing and Digital Communication professional with over five years of experience driving brand growth through well-structured content strategies and performance marketing. I have successfully led end-to-end digital communication, managed paid campaigns, and enhanced brand positioning across D2C, B2C, and B2B models. I thrive in remote, fast-paced environments and enjoy collaborating closely with founders and leadership teams to achieve measurable results.…I am a Marketing and Digital Communication professional with over five years of experience driving brand growth through well-structured content strategies and performance marketing. I have successfully led end-to-end digital communication, managed paid campaigns, and enhanced brand positioning across D2C, B2C, and B2B models. I thrive in remote, fast-paced environments and enjoy collaborating closely with founders and leadership teams to achieve measurable results.

Simranjeet Kaur

Brand Strategist, Marketing Strategist, Social Media Manager, +3

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I am a Marketing and Digital Communication professional with over five years of experience driving brand growth through well-structured content strategies and performance marketing. I have successfully led end-to-end digital communication, managed paid campaigns, and enhanced brand positioning across D2C, B2C, and B2B models. I thrive in remote, fast-paced environments and enjoy collaborating closely with founders and leadership teams to achieve measurable results.…I am a Marketing and Digital Communication professional with over five years of experience driving brand growth through well-structured content strategies and performance marketing. I have successfully led end-to-end digital communication, managed paid campaigns, and enhanced brand positioning across D2C, B2C, and B2B models. I thrive in remote, fast-paced environments and enjoy collaborating closely with founders and leadership teams to achieve measurable results.

Available to hire

I am a Marketing and Digital Communication professional with over five years of experience driving brand growth through well-structured content strategies and performance marketing. I have successfully led end-to-end digital communication, managed paid campaigns, and enhanced brand positioning across D2C, B2C, and B2B models.

I thrive in remote, fast-paced environments and enjoy collaborating closely with founders and leadership teams to achieve measurable results.

Skills

Experience Level

Facebook Ads

Expert

Google Ads

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Independent Marketing & Digital Communication Strategist at Digiscoop Squad

January 1, 2021 - Present

Planned and executed digital communications strategies aligned with business and brand objectives; Managed Meta ad campaigns for brand awareness, engagement, and lead generation; Developed structured content calendars; Built online brand presence across social platforms; Conducted audience research to improve targeting and campaign performance; Collaborated directly with founders and senior stakeholders to support growth goals; Monitored performance metrics and optimized campaigns based on insights.

Marketing & Communication Executive at Vertex Global Services

January 1, 2019 - December 31, 2021

Collaborated with the Talent Excellence Manager on internal communications to enhance brand image. Contributed to brand innovation with promotions and brand teams for campaign success. Managed integrated campaigns across various social media channels. Planned and executed marketing initiatives/events within budget. Utilised Photoshop and Canva for custom visuals, boosting engagement by 15%.

Marketing & Digital Communication Strategist at Digiscoop Squad

January 1, 2021 - Present

Operate an independent digital consultancy specialising in Digital Marketing, delivering high-impact solutions for small- to medium-sized enterprises (SMEs). Own the full project lifecycle, including lead generation, proposal drafting, execution, and post-launch support. Planned and executed D2C, B2C, and B2B digital marketing campaigns aligned with brand and revenue goals. Managed Meta ad budgets ranging from INR 50K–₹2L per month across awareness, engagement, and lead-generation campaigns. Improved social media engagement by 30–45% within 3–6 months through structured content and creative optimization. Generated inbound leads for service-based and education brands, improving cost-per-lead by 20–35% through audience refinement. Built full-funnel strategies (Awareness → Consideration → Conversion) instead of short-term, sales-only campaigns.