SS

Sindhu Selvaraj

Available to hire

S. ✅ What I’ve Done Led International SEO strategies across 18+ markets, managing large-scale web revamps and aligning cross-channel teams.

About

👋 Who I Am
A strategic and results-driven SEO Expert with 12+ years of experience delivering impactful organic growth for global brands across APAC, EMEA, and the U.S.

✅ What I’ve Done

  • Led International SEO strategies across 18+ markets, managing large-scale web revamps and aligning cross-channel teams.
  • Drove Organic Growth for Top Brands like JBL, ExxonMobil, Nestle, Regus, PayPal, L’Oréal, Maybelline, The Body Shop, StarHub, Expedia, Canon, RWS, Property Guru, OCBC, BOS, SIM Education, Land Rover, and more.

💼 Previous Experience

  • SEO Associate Director, Kinesso / IPG Mediabrands
  • SEO Manager, SingSaver
  • Search Specialist, iProspect
  • SEO Analyst, iClick Media

🚀 What Makes Me Stand Out

  • Deep expertise in technical SEO, content strategy, CRO, and digital analytics.
  • Strong cross-functional leadership and stakeholder communication skills.
  • Early adopter of AI-powered SEO, including SGE optimization & voice search
  • Proven ability to turn complex strategies into measurable results
  • Passionate about aligning SEO with business growth objectives.
  • 12 years' experience
  • Joined July 2025

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Financial Services
  • Consumer Goods
  • Education
  • Travel & Hospitality
  • Real Estate & Construction

Work experience· 6 roles

SEO Associate Director · Kinesso (Performance Agency of IPG Mediabrands), SingaporeMay 2025 – Jul 2025 · 3 mos

Led client retention and growth efforts, collaborating with Client Success leads and managing global SEO strategies across 18 markets. Directed a team of Managers and SEO experts on a large cross-channel account, fostering communication and innovation for impactful business outcomes. Developed and presented audits, training, and reporting to clients. Pioneered cutting-edge SEO services like content gap analyses and reputation improvement. Coached and mentored the SEO team with responsibility for performance evaluations and continuous feedback. Worked cross-functionally with paid search, paid social, content production, and web development teams both internally and with clients.

SEO Manager · SingSaver, SingaporeApr 2021 – Jul 2025 · 4 yrs 4 mos

Elevated keyword rankings, organic traffic, and conversions by creating and launching SEO campaigns optimizing SEO, mobile, and video practices. Supported brand campaigns with go-to-market plans under strict deadlines and budgets. Conducted marketing analytics and provided actionable insights. Trained Product, Engineering, and other teams on SEO best practices. Collaborated with SEO teams from other regions and leveraged backlink building strategies to enhance performance.

SEO Manager · bySTORED, SingaporeDec 2018 – Jul 2025 · 6 yrs 8 mos

Role information not explicitly detailed in the resume.

Search Specialist · iProspect, SingaporeJun 2018 – Jul 2025 · 7 yrs 2 mos
SEO Specialist · iClickMedia Private Limited, SingaporeJun 2014 – Jul 2025 · 11 yrs 2 mos
SEO Analyst · Contus Support Interactive, IndiaAug 2012 – Jul 2025 · 13 yrs

Education

Bachelor of Engineering · Saveetha University, India2007 – 2011

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