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Hi, I'm Sinoxolo Mantana - a MSc Digital Marketing graduate and experienced marketing manager with expertise across paid media, SEO and copywriting. I enjoy turning data into meaningful insights and shaping digital strategies that deliver measurable results. I'm passionate about understanding the customer journey, creating compelling content, and leading teams to execute innovative campaigns across Meta, TikTok, LinkedIn, Snapchat and beyond. I thrive in fast-paced, collaborative environments and love solving marketing challenges with creativity and data-driven rigor.…Hi, I'm Sinoxolo Mantana - a MSc Digital Marketing graduate and experienced marketing manager with expertise across paid media, SEO and copywriting. I enjoy turning data into meaningful insights and shaping digital strategies that deliver measurable results. I'm passionate about understanding the customer journey, creating compelling content, and leading teams to execute innovative campaigns across Meta, TikTok, LinkedIn, Snapchat and beyond. I thrive in fast-paced, collaborative environments and love solving marketing challenges with creativity and data-driven rigor.

Sinoxolo Mantana

Digital Marketer, Marketer, Marketing Strategist, +2

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Hi, I'm Sinoxolo Mantana - a MSc Digital Marketing graduate and experienced marketing manager with expertise across paid media, SEO and copywriting. I enjoy turning data into meaningful insights and shaping digital strategies that deliver measurable results. I'm passionate about understanding the customer journey, creating compelling content, and leading teams to execute innovative campaigns across Meta, TikTok, LinkedIn, Snapchat and beyond. I thrive in fast-paced, collaborative environments and love solving marketing challenges with creativity and data-driven rigor.…Hi, I'm Sinoxolo Mantana - a MSc Digital Marketing graduate and experienced marketing manager with expertise across paid media, SEO and copywriting. I enjoy turning data into meaningful insights and shaping digital strategies that deliver measurable results. I'm passionate about understanding the customer journey, creating compelling content, and leading teams to execute innovative campaigns across Meta, TikTok, LinkedIn, Snapchat and beyond. I thrive in fast-paced, collaborative environments and love solving marketing challenges with creativity and data-driven rigor.

Available to hire

Hi, I’m Sinoxolo Mantana - a MSc Digital Marketing graduate and experienced marketing manager with expertise across paid media, SEO and copywriting. I enjoy turning data into meaningful insights and shaping digital strategies that deliver measurable results.

I’m passionate about understanding the customer journey, creating compelling content, and leading teams to execute innovative campaigns across Meta, TikTok, LinkedIn, Snapchat and beyond. I thrive in fast-paced, collaborative environments and love solving marketing challenges with creativity and data-driven rigor.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Paid Social Manager (Meta-TikTok Certified) at Dentsu

November 1, 2024 - Present

Leading strategic planning and execution of paid social campaigns across beauty, travel, healthcare and finance verticals; managing a team; delivering weekly/monthly performance reports; acting as the primary client contact; partnering with media partners; developing innovative full-funnel strategies across Meta, TikTok, Pinterest, Reddit, LinkedIn and Snapchat; creating testing roadmaps and comprehensive media plans; driving platform innovation and campaign efficiency; line managing and developing the team.

Senior Paid Social Executive (Meta-Certified) at Msix&Partners

November 1, 2023 - November 1, 2024

Led end-to-end full-funnel paid social strategies including day-to-day campaign management across Meta, LinkedIn, X, TikTok, Snapchat and Nextdoor; curated media plans with budgets from £2K to £600K; main client contact; implemented innovative strategies (e.g., Advantage+) and testing/measurement approaches; prepared PCA/QBR decks and presented to clients; visualised and streamlined reports using Looker Studio; QA'd campaign builds and mentored juniors.

Performance and Paid Social Executive (Meta-Certified) at Msix&Partners

May 1, 2022 - November 1, 2023

Supported curation of paid social plans across telco and beauty; end-to-end campaign setup for B2C/B2B; post-campaign analysis; forecasting weekly traffic/conversions using media plans and historical trends; produced budget updates and KPI dashboards; prepared PCA quarterly updates and client communication.

SEO Executive at MAG

November 1, 2021 - April 1, 2022

Conducted keyword research, competitor analysis, content audits and backlink analysis using Screaming Frog, Google Trends, SemRush and Ahrefs; monitored weekly performance via GA and Power BI; collaborated with content team to optimise landing pages; coordinated with a digital PR agency for link-building.

Freelance SEO Copywriter and Content-writer at Au Bfy Digital

June 1, 2021 - October 1, 2021

Conducted extensive competitive and general research to inform content; wrote blogs, guest posts, and landing pages for jewellery clients; used SEMrush/Ahrefs for keyword research and competitor analysis to improve rankings.

SEO Copywriting Intern at Green Gecko

September 1, 2019 - February 1, 2020

Produced creative written content (blogs and web content) using Yoast to improve search rankings; researched competitors and performed keyword research with AHREFS, Google Keyword Planner; supported with project management.

Social Media Marketing Intern at Shoo Social

January 1, 2019 - May 1, 2019

Contributed to an awareness campaign; learned social media management fundamentals; created content (videos, blogs, surveys) reaching an average of 1,148 people; used tools including Social Pilot, Canva, Biteable, Survey Monkey, Google Docs/GA and WordPress; scheduled content to meet deadlines.

SEO Copywriter Intern at Green Gecko, Leeds

September 1, 2019 - February 29, 2020

Produced blog articles and web content to improve search rankings; conducted competitor analysis; performed keyword research using AHREFS, Google Keyword Planner; used Asana for project management.

Social Media Marketing Intern at Shoo Social, Leeds

January 1, 2019 - May 31, 2019

Contributed to awareness campaigns; gained experience in social media management and Facebook advertising; created content such as short videos, blogs and surveys; used Social Pilot, Canva, Biteable and WordPress to support campaigns.