I'm Siobhan Bailie, a dynamic graphic designer based in Belfast with over 10 years of experience creating visually engaging marketing materials across print and digital platforms. I’m proficient in Adobe Creative Suite, specializing in brand communications, packaging, and marketing collateral, and I thrive when collaborating with cross-functional teams to deliver innovative solutions that boost brand visibility and customer engagement. I’ve led ESG reporting projects, supported marketing efforts across Ireland & UK, and managed digital platforms and websites. My background spans designing for Dole, packaging for retail brands, and creating print and digital assets for multi-channel campaigns, all while maintaining brand fidelity and high production standards.…

Siobhan Bailie

I'm Siobhan Bailie, a dynamic graphic designer based in Belfast with over 10 years of experience creating visually engaging marketing materials across print and digital platforms. I’m proficient in Adobe Creative Suite, specializing in brand communications, packaging, and marketing collateral, and I thrive when collaborating with cross-functional teams to deliver innovative solutions that boost brand visibility and customer engagement. I’ve led ESG reporting projects, supported marketing efforts across Ireland & UK, and managed digital platforms and websites. My background spans designing for Dole, packaging for retail brands, and creating print and digital assets for multi-channel campaigns, all while maintaining brand fidelity and high production standards.…

Available to hire

I’m Siobhan Bailie, a dynamic graphic designer based in Belfast with over 10 years of experience creating visually engaging marketing materials across print and digital platforms. I’m proficient in Adobe Creative Suite, specializing in brand communications, packaging, and marketing collateral, and I thrive when collaborating with cross-functional teams to deliver innovative solutions that boost brand visibility and customer engagement.

I’ve led ESG reporting projects, supported marketing efforts across Ireland & UK, and managed digital platforms and websites. My background spans designing for Dole, packaging for retail brands, and creating print and digital assets for multi-channel campaigns, all while maintaining brand fidelity and high production standards.

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Language

English
Fluent

Work Experience

Graphic Designer at The Change Innovation
May 1, 2025 - Present
Developed and designed ESG reports; supported the Ireland & UK marketing function; oversaw development and maintenance of Dole’s B2B and B2C digital marketing platforms; created print and digital collateral; contributed to campaigns and brand communications; liaised with printers and cross-group teams to deliver impactful marketing solutions; designed Out-Of-Home advertising, direct mailers, flyers, posters, and trade-show graphics; produced online social content and managed multiple websites.
Content Brand Manager at Dole Ireland
February 1, 2022 - December 1, 2024
Oversaw brand communications and digital content strategy for Dole Ireland; collaborated with the Ireland & UK Marketing teams to support the wider group marketing function including branding, packaging, NPD, merchandising, sustainability, advertising, sponsorship and PR.
Graphic Designer at Fibrus
February 1, 2021 - December 1, 2021
Created print and digital collateral; supported branding and marketing campaigns; collaborated with cross-functional teams to deliver campaigns and maintain brand consistency.
Graphic Designer at The Alpha Group /1080
July 1, 2017 - November 1, 2020
Designed print and digital marketing materials; produced Out-Of-Home advertising, direct mailers, flyers, posters, presentations, promotions; managed color workflows and retouched imagery; liaised with printers and managed timelines.
Graphic Designer at Freelance
January 1, 2015 - July 1, 2017
Provided freelance graphic design services to Belfast-based clients; designed product packaging, branding, in-store PoS, merchandising materials, and online content; ensured color accuracy and adherence to print/production processes; managed client relationships and budgets.
Graphic Designer at Argento Jewellery
February 1, 2021 - December 1, 2021
Designed packaging and branding; produced in-store PoS for 20+ retail stores; created merchandising materials, leaflets, and campaigns; developed online content and campaigns; ensured color accuracy and production quality.
Print & Packaging Designer at Bedeck Ltd
December 1, 2002 - May 1, 2014
Designed product packaging and branding for bed linen brands; created in-store Point of Sale material and merchandising for 40+ stores; developed online content, trade show graphics, and seasonal catalogues; liaised with printers and maintained color/print quality.

Education

HND, Design Communication at University of Ulster at York Street Belfast, UK
January 1, 1997 - January 1, 1999
City & Guilds Certificate in Vehicle Maintenance and Repair at Belfast, UK
January 1, 1999 - January 1, 1999
GDPR Certificate at Belfast, UK
January 1, 2020 - January 1, 2020
HND, Design Communication at University of Ulster at York Street
January 1, 1997 - December 31, 1999
City & Guilds Certificate at Belfast
January 1, 1999 - December 31, 1999
GDPR Certificate at Belfast, UK
January 1, 2020 - December 31, 2020

Qualifications

GDPR Certificate
January 1, 2020 - January 1, 2020
GDPR Certificate
January 1, 2020 - December 31, 2020

Industry Experience

Consumer Goods, Manufacturing, Media & Entertainment, Retail, Professional Services
    paper Portfolio
    Brief walk through of the various aspects of design work I have been involved in - from brochure design, trade show graphics, online assets, photography retouching and merchandising displays to name a few…
    paper Dole PLC Category Concept presentation
    Dole PLC Category Concept presentation for internal usage only illustrating the various product categories…