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I'm a data-driven growth strategist and creative director specializing in aesthetic + analytics. I have a proven track record in end-to-end content lifecycles for international brands, turning digital engagement into measurable business results. I excel at localized demographic targeting and cinematic storytelling that builds community trust and drives high-intent consumer action.…

Shadrach Bassey

Presentation Designer, Content Creator, Graphic Designer, +7

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I'm a data-driven growth strategist and creative director specializing in aesthetic + analytics. I have a proven track record in end-to-end content lifecycles for international brands, turning digital engagement into measurable business results. I excel at localized demographic targeting and cinematic storytelling that builds community trust and drives high-intent consumer action.…

Available to hire

I’m a data-driven growth strategist and creative director specializing in aesthetic + analytics. I have a proven track record in end-to-end content lifecycles for international brands, turning digital engagement into measurable business results.

I excel at localized demographic targeting and cinematic storytelling that builds community trust and drives high-intent consumer action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing & Content Intern at DSD Consultancy

October 1, 2025 - Present

Executed day-to-day social media activity across Instagram, LinkedIn, and Facebook with consistent posting and engagement. Created and adapted 138+ pieces of content tailored to each platform's native style and audience. Edited 40+ short-form videos using CapCut with captions and format optimization for Reels and TikToks. Used AI tools to assist with content generation and repurposing, monitored engagement metrics to inform content strategy, and engaged with communities.

Founder & Content Creator at Self-Employed

August 1, 2024 - Present

Managed a personal Instagram account creating platform-specific content and building audience. Experimented with different content formats to understand performance on various platforms. Edited videos and created graphics independently using available tools.

Content & Operations Lead at DSD Consulting

January 1, 2025 - April 1, 2026

Growth strategy: developed and executed multimedia content plans for international professional services, increasing organic engagement by 50%. Funnel optimization: leveraged analytic frameworks to improve lead conversion by 20%, ensuring content served a specific business objective. Quality assurance: directed the production of 170+ visual assets, ensuring 100% brand alignment and high-signal visual quality.

Digital Media Specialist at Kogent Technologies & Solutions

January 1, 2021 - August 1, 2021

Reputation management: monitored social channels for mentions and inquiries, responding in real-time to foster positive community relations and resolve customer concerns.