I am a creative strategist and fractional growth operator specialising in lifestyle and emerging technologies like Web3, blockchain, and AI-enabled product ecosystems. I build outcome-based go-to-market engines through creative storytelling that leads to adoption and growth and manage this by using a custom workflow of tools that I've built myself, including an end-to-end marketing platform called Imago OS. I work with brands to develop effective narrative frameworks by using a combination of insights, cultural awareness and data to demystify technical architecture and jargon into accessible, human-centric narratives that drive conversion.…

Sivaraj Pragasm

I am a creative strategist and fractional growth operator specialising in lifestyle and emerging technologies like Web3, blockchain, and AI-enabled product ecosystems. I build outcome-based go-to-market engines through creative storytelling that leads to adoption and growth and manage this by using a custom workflow of tools that I've built myself, including an end-to-end marketing platform called Imago OS. I work with brands to develop effective narrative frameworks by using a combination of insights, cultural awareness and data to demystify technical architecture and jargon into accessible, human-centric narratives that drive conversion.…

Available to hire

I am a creative strategist and fractional growth operator specialising in lifestyle and emerging technologies like Web3, blockchain, and AI-enabled product ecosystems. I build outcome-based go-to-market engines through creative storytelling that leads to adoption and growth and manage this by using a custom workflow of tools that I’ve built myself, including an end-to-end marketing platform called Imago OS.

I work with brands to develop effective narrative frameworks by using a combination of insights, cultural awareness and data to demystify technical architecture and jargon into accessible, human-centric narratives that drive conversion.

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Language

English
Fluent
Tamil
Fluent
Malay
Intermediate
Chinese
Intermediate

Work Experience

Creative Strategist & AI Product Lead at Moth People (APAC)
January 1, 2017 - Present
Direct integrated campaigns and technical storytelling for Tier 1 enterprise and tech clients (Google SEA, Samsung, DBS). Co-created the 'Aunty M' campaign for Google SEA's 2025 Creator Program. Built and deployed 'Imago OS,' an AI-powered SaaS marketing intelligence platform used to automate SEO research, campaign execution, data analysis and build repositories of prompt-architecture templates featuring 'Imago Studio.' Produced editorials and documentation across SEA, mapped regional subcultures and established deep-rooted community trust across Southeast Asian creative networks. Architected multi-tier Go-To-Market strategy for the Samsung Galaxy S9 Vietnam launch, translating 960fps hardware specs into high-converting lifestyle narratives.
Senior Content Marketing Lead at Bitazza
January 1, 2019 - December 31, 2025
Built organic growth and content engine to scale crypto exchange to over 3 million users, capturing >50% market share in Thailand. Co-authored foundational white papers (2019, 2024). Developed the 'Same Same But Different' concept translating Web3 mechanics into accessible consumer analogies to drive mass retail adoption. Led Go-To-Market narratives for major product rollouts including token rebrand (BTZ to FDM), Freedom Card crypto payments, and NFT projects. Directed Web3 integration and global communications for Mystic Valley Festival Thailand 2024.
Content Coordinator at INovo JSC
January 1, 2017 - December 31, 2018
Authored primary market research, economic history, and cultural journalism for City Pass Guide. Work on early Southeast Asian crypto adoption and urban development served as reference material for Wikipedia, RMIT University curricula, and RUSI. Managed editorial direction, copywriting and copy editing for prominent regional publications including City Pass Guide and I AM HCMC Magazine.
Creative Director / Scriptwriter / Editor at Singapore Agencies (Splice Productions, Moving Bits, BRCKTS)
January 1, 2007 - December 31, 2017
Directed campaigns for MINDEF, DBS, and other global brands. Wrote high-conversion travel and lifestyle copy for Changi Airport’s flagship publication, Now Boarding. Managed multi-agency teams across Southeast Asia delivering integrated campaigns and branded content.

Education

BA (Hons) in Film at LA SALLE College of the Arts (Singapore)
January 11, 2030 - June 11, 2026
Advanced Diploma in Mass Communications at Oklahoma City University (Singapore)
January 11, 2030 - June 11, 2026

Qualifications

Blockchain Revolution
January 1, 2026 - June 11, 2026
Generative AI & Blockchain
January 1, 2025 - June 11, 2026
Generative AI Leader
January 1, 2025 - June 11, 2026
Google AI Essentials
January 1, 2025 - June 11, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Retail, Other, Financial Services, Government
    Samsung Galaxy S9 Vietnam Launch

    Directed the Strategic Influencer Campaign: #ChậmĐậmSâu

    The tiered-KOL campaign was part of the launching of the Samsung Galaxy S9 and their 960fps super slow-mo camera feature. We translated technical hardware specs into emotional cinematic storytelling. Rather than relying on traditional spec-driven advertising, the campaign implemented a multi-tiered KOL strategy, embedding the technology into distinct lifestyle verticals.

    It led to about 587k hero video views and was cited as a case study reference in the educational materials for RMIT University Vietnam on KOLs influencing retail decisions.

    Link:

    Google SEA - Aunty M

    Developed by The Carrot Collective in partnership with VIRTUE Asia and produced by Little Red Ants Singapore, ‘Marketing Unfiltered with Aunty M’ is Google’s first creator-led YouTube series in Southeast Asia. As the lead scriptwriter, the core strategy relied on breaking down dry, highly technical advertising concepts through character-driven comedy loaded with cultural insights, building localised and relatable narratives universe across five markets.

    Hero video: