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I'm a Brand and Digital Marketing professional with over 8 years of experience delivering integrated marketing strategies across telecommunications, financial services, and multi-market African environments. I have a proven ability to develop brand strategies, manage paid media budgets exceeding R1.7 million quarterly, and lead cross-functional stakeholders and agencies to deliver measurable business growth. I excel at campaign planning, brand positioning, performance optimization, and customer engagement across digital channels.…I'm a Brand and Digital Marketing professional with over 8 years of experience delivering integrated marketing strategies across telecommunications, financial services, and multi-market African environments. I have a proven ability to develop brand strategies, manage paid media budgets exceeding R1.7 million quarterly, and lead cross-functional stakeholders and agencies to deliver measurable business growth. I excel at campaign planning, brand positioning, performance optimization, and customer engagement across digital channels.

Sivuyisiwe Ngaba

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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I'm a Brand and Digital Marketing professional with over 8 years of experience delivering integrated marketing strategies across telecommunications, financial services, and multi-market African environments. I have a proven ability to develop brand strategies, manage paid media budgets exceeding R1.7 million quarterly, and lead cross-functional stakeholders and agencies to deliver measurable business growth. I excel at campaign planning, brand positioning, performance optimization, and customer engagement across digital channels.…I'm a Brand and Digital Marketing professional with over 8 years of experience delivering integrated marketing strategies across telecommunications, financial services, and multi-market African environments. I have a proven ability to develop brand strategies, manage paid media budgets exceeding R1.7 million quarterly, and lead cross-functional stakeholders and agencies to deliver measurable business growth. I excel at campaign planning, brand positioning, performance optimization, and customer engagement across digital channels.

Available to hire

I’m a Brand and Digital Marketing professional with over 8 years of experience delivering integrated marketing strategies across telecommunications, financial services, and multi-market African environments. I have a proven ability to develop brand strategies, manage paid media budgets exceeding R1.7 million quarterly, and lead cross-functional stakeholders and agencies to deliver measurable business growth.

I excel at campaign planning, brand positioning, performance optimization, and customer engagement across digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand and Digital Campaign Lead (Contract) at Telkom CSB

December 1, 2023 - Present

Lead integrated digital marketing campaigns aligned to B2B business growth objectives. Manage quarterly paid media budgets ranging from R500,000 to R1.7M, ensuring efficient allocation and return on investment. Develop campaign strategies and detailed briefs across multiple product portfolios. Manage external agencies and vendors to ensure consistent brand execution. Monitor and analyse campaign performance and implement optimization strategies to improve conversion rates. Collaborate with product, sales, and internal stake holders to align marketing initiatives with commercial objectives.

Digital Marketing Specialist at Bayport Financial Services

July 1, 2021 - September 1, 2022

Developed and executed digital marketing strategies that increased audience engagement by 30% quarterly. Planned and managed integrated content and campaigns across digital platforms. Analyzed campaign performance and customer data to improve conversion and ROI. Provided strategic recommendations based on digital trends and performance insights.

Brand Campaign and Project Owner - Digital Marketing at Bayport Financial Services

January 1, 2019 - July 1, 2020

Led digital brand campaigns across three African markets (Group, Botswana, Ghana), increasing brand visibility by 25%. Developed market-specific content strategies aligned with regional business objectives. Delivered performance reports and optimization recommendations. Trained and supported in-country marketing teams, improving operational efficiency by 40%. Coordinated annual and monthly campaign planning with key stakeholders.

Brand and Marketing Manager at DJ PH Productions

March 1, 2017 - January 1, 2019

Developed and implemented brand strategies that secured partnerships valued at over R500,000 annually. Managed marketing campaigns and media buying, contributing to 50% growth in new business. Managed budgets and ensured financial compliance. Guided website and digital brand presence initiatives. Led CSI activities.

Traffic Coordinator at Plum Factory

June 1, 2015 - February 1, 2017

Coordinated marketing project workflows and resource allocation, improving delivery timelines by 20%. Managed campaign budgets and reporting. Provided performance insights to support marketing decision-making. Managed office operations and team-building sessions.

Brand Assistant / Graduate Programme: Marketing Support at Chevron Brand

August 1, 2012 - January 1, 2014

Supported brand activation campaigns and agency coordination on new fora courts. Managed merchandise budgets and supplier processes. Assisted with website content and campaign administration. Managed team administration tasks, including briefs to the agency. Ensured seamless management of the brand distribution database.

Project Manager – I Am An Entrepreneur at Freelance

July 1, 2020 - May 1, 2021

Coordinated nationwide entrepreneurial events with 80% participant satisfaction.

Brand Coordinator – World Choir Games at World Choir Games

March 1, 2018 - June 1, 2018

Managed stakeholder coordination, sponsor alignment, and brand execution for a large international cultural event.

Brand Strategist at D2 Media (t/a Idea Hive)

July 1, 2017 - May 1, 2018

Advised on brand CI development, go-to-market strategies, and business development for client acquisition.

Project Coordinator at Duma Collective

March 1, 2017 - October 1, 2017

Managed cross-functional projects (social media campaigns), ensuring on-time delivery and adherence to client goals.