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I’m a growth and performance marketing leader focused on the customer journey and measurable return on marketing investment. Over the past 15+ years, I’ve led multidisciplinary teams and built growth strategies across customer acquisition, retention, paid media, and SEO for Canadian and American brands, translating performance data into clear recommendations for stakeholders and senior leaders. I enjoy turning details into momentum—using strong analytics, KPI frameworks, and continuous experimentation to improve conversion rates and ROI across multi-channel portfolios. In my current consulting role at Sixela, I manage $400K+/month media budgets and run lifecycle initiatives like segmentation, email automation, and retention programs, always with the goal of driving business results.…I’m a growth and performance marketing leader focused on the customer journey and measurable return on marketing investment. Over the past 15+ years, I’ve led multidisciplinary teams and built growth strategies across customer acquisition, retention, paid media, and SEO for Canadian and American brands, translating performance data into clear recommendations for stakeholders and senior leaders. I enjoy turning details into momentum—using strong analytics, KPI frameworks, and continuous experimentation to improve conversion rates and ROI across multi-channel portfolios. In my current consulting role at Sixela, I manage $400K+/month media budgets and run lifecycle initiatives like segmentation, email automation, and retention programs, always with the goal of driving business results.

Jimmy Walson Alexis

Growth Marketer, Performance Marketer, Digital Marketer, +2

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I’m a growth and performance marketing leader focused on the customer journey and measurable return on marketing investment. Over the past 15+ years, I’ve led multidisciplinary teams and built growth strategies across customer acquisition, retention, paid media, and SEO for Canadian and American brands, translating performance data into clear recommendations for stakeholders and senior leaders. I enjoy turning details into momentum—using strong analytics, KPI frameworks, and continuous experimentation to improve conversion rates and ROI across multi-channel portfolios. In my current consulting role at Sixela, I manage $400K+/month media budgets and run lifecycle initiatives like segmentation, email automation, and retention programs, always with the goal of driving business results.…I’m a growth and performance marketing leader focused on the customer journey and measurable return on marketing investment. Over the past 15+ years, I’ve led multidisciplinary teams and built growth strategies across customer acquisition, retention, paid media, and SEO for Canadian and American brands, translating performance data into clear recommendations for stakeholders and senior leaders. I enjoy turning details into momentum—using strong analytics, KPI frameworks, and continuous experimentation to improve conversion rates and ROI across multi-channel portfolios. In my current consulting role at Sixela, I manage $400K+/month media budgets and run lifecycle initiatives like segmentation, email automation, and retention programs, always with the goal of driving business results.

Available to hire

I’m a growth and performance marketing leader focused on the customer journey and measurable return on marketing investment. Over the past 15+ years, I’ve led multidisciplinary teams and built growth strategies across customer acquisition, retention, paid media, and SEO for Canadian and American brands, translating performance data into clear recommendations for stakeholders and senior leaders.

I enjoy turning details into momentum—using strong analytics, KPI frameworks, and continuous experimentation to improve conversion rates and ROI across multi-channel portfolios. In my current consulting role at Sixela, I manage $400K+/month media budgets and run lifecycle initiatives like segmentation, email automation, and retention programs, always with the goal of driving business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Advanced

Work Experience

Principal Growth & Performance Marketing Consultant at Sixela Online Advertising

September 1, 2015 - Present

Lead performance and growth marketing projects across the customer journey, from awareness and acquisition to conversion and retention. Develop and execute multi-channel strategies spanning paid media, lifecycle marketing, and SEO; set growth priorities and allocate budgets based on objectives and performance. Establish KPI/reporting frameworks and performance benchmarks; run experimentation across targeting, channels, creative, and formats to improve conversion and ROI. Manage lifecycle initiatives including segmentation, email strategy, automation, and retention. Provide stakeholders and senior leadership with performance insights, strategic recommendations, and analytical reporting while coordinating cross-functional project delivery within timelines and budgets.

Senior Search Marketing Analyst at Trader Corporation

June 1, 2012 - September 1, 2015

Owned Quebec performance marketing and acted as senior point of contact for Toronto. Managed a team of 6 performance marketers and 2 graphic designers while setting DTC and GTM cross-channel digital advertising strategy for large dealer groups. Defined paid advertising, SEO, and social media strategies; established KPIs and optimized campaigns based on results. Analyzed performance, produced reporting and recommendations, and introduced new digital marketing tools and platforms to clients and leadership. Also supported web and content creation projects.

Paid Advertising Analyst at Adviso Conseil

October 1, 2011 - June 1, 2012

Worked directly with clients to define and implement paid advertising strategies. Established KPIs, analyzed campaign performance, and identified optimization opportunities. Presented campaign performance and recommendations directly to clients.

Web Marketing Analyst at Xceed Software

July 1, 2007 - March 1, 2010

Supported the Marketing Director with daily marketing operations and projects. Managed marketing initiatives in collaboration with Sales and other business units; conducted market studies and delivered performance reports. Defined communication strategies, managed email marketing activities, and created/optimized Google Ads campaigns. Built weekly performance dashboards using Google Analytics.