Hi, I’m Sixtine Burriez. I specialize in CRM strategy, marketing automation, and cross-channel activations for luxury brands. Over the past years, I’ve managed global CRM campaigns across multiple markets, driven Salesforce feature rollouts, and delivered data-informed optimizations that boost engagement and conversion. I’m passionate about building scalable tools and processes that simplify complex campaigns and elevate customer experiences. I thrive in collaborative, fast-paced environments and enjoy turning insights into action. Fluent in French and English, with Spanish and German at intermediate/beginner levels, I’m always eager to learn and adapt to new challenges while maintaining a user-centric, friendly approach to teamwork and stakeholders relationships.

Sixtine Burriez

Hi, I’m Sixtine Burriez. I specialize in CRM strategy, marketing automation, and cross-channel activations for luxury brands. Over the past years, I’ve managed global CRM campaigns across multiple markets, driven Salesforce feature rollouts, and delivered data-informed optimizations that boost engagement and conversion. I’m passionate about building scalable tools and processes that simplify complex campaigns and elevate customer experiences. I thrive in collaborative, fast-paced environments and enjoy turning insights into action. Fluent in French and English, with Spanish and German at intermediate/beginner levels, I’m always eager to learn and adapt to new challenges while maintaining a user-centric, friendly approach to teamwork and stakeholders relationships.

Available to hire

Hi, I’m Sixtine Burriez. I specialize in CRM strategy, marketing automation, and cross-channel activations for luxury brands. Over the past years, I’ve managed global CRM campaigns across multiple markets, driven Salesforce feature rollouts, and delivered data-informed optimizations that boost engagement and conversion. I’m passionate about building scalable tools and processes that simplify complex campaigns and elevate customer experiences.

I thrive in collaborative, fast-paced environments and enjoy turning insights into action. Fluent in French and English, with Spanish and German at intermediate/beginner levels, I’m always eager to learn and adapt to new challenges while maintaining a user-centric, friendly approach to teamwork and stakeholders relationships.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
English
Advanced
Spanish; Castilian
Intermediate
German
Beginner

Work Experience

Content Manager at IWC Schaffhausen
April 1, 2025 - Present
Manage up to 50 monthly CRM activations across email, SMS, MMS, WhatsApp & offline with A/B testing and personalization. Activate new channels (WhatsApp, SMS, MMS, Line, WeChat). Data capture management (CloudPages, Salesforce campaigns, clienteling app, website, paid media). Implement lead capture on paid media (Google, Snapchat, Instagram, TikTok, Facebook). Lead 22 markets on feature adoption and development in Salesforce Service Cloud. Support go-live of new Salesforce features via UAT. Analyze campaign results using Looker, Google Analytics, Medallia (NPS); prepare monthly and yearly reporting.
Junior CRM Campaign Manager at IWC Schaffhausen
November 1, 2023 - April 1, 2025
Campaign management of worldwide CRM activations. Automated customer journey management. Support markets in defining strategic target audiences for marketing activations. Follow-up on proofreading process and validations. Follow-up on database management requests. Training 22 markets and HQ teams on CRM systems. Development of a Richemont event booking tool for IWC. Redesign of the email template.
Intern CRM at IWC Schaffhausen
May 1, 2023 - November 1, 2023
Campaign management of worldwide CRM activations. Coordinate with various HQ departments for asset creation. Managed public mailbox and resolved incoming queries monthly.
Intern Sales Business Development / Marketing at BSPORT Solution
January 1, 2022 - July 1, 2022
SaaS platform offering booking, marketing, and CRM tools for boutique fitness studios across Europe. Created customized mobile app for customers. Bug management and correction. Cold call. Market analysis. Sourcing.

Education

MSc - Digital Transformation & Business Innovation at TBS Education - Barcelona, Spain
September 1, 2020 - August 31, 2023
Master - Management at TBS Education - Barcelona, Spain
September 1, 2020 - August 31, 2023
Two-year post-secondary degree in Business Unit Management at Ecoles Billières - Toulouse, France
January 1, 2017 - January 1, 2019

Qualifications

Azure DP-900
January 11, 2030 - January 17, 2026
Microsoft Certified Associate in Project Management (CAPM)
January 11, 2030 - January 17, 2026

Industry Experience

Retail, Manufacturing, Professional Services, Software & Internet, Media & Entertainment