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I’m Sarah Brason, an award-winning multidisciplinary Creative Lead and entrepreneur. I drive change effectively, lead by example, and guide teams through transitions, always with a focus on positive impact and quality relationships. I’m a wellbeing and mental health champion (MHFA trained) and I build creative work that feels real - no masks. I combine strategic thinking, innovation, and lived empathy to inspire teams, support sensitive topics with care, and create lasting partnerships.…I’m Sarah Brason, an award-winning multidisciplinary Creative Lead and entrepreneur. I drive change effectively, lead by example, and guide teams through transitions, always with a focus on positive impact and quality relationships. I’m a wellbeing and mental health champion (MHFA trained) and I build creative work that feels real - no masks. I combine strategic thinking, innovation, and lived empathy to inspire teams, support sensitive topics with care, and create lasting partnerships.

Sarah brason

Creative Director, Art Director, Designer, +1

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I’m Sarah Brason, an award-winning multidisciplinary Creative Lead and entrepreneur. I drive change effectively, lead by example, and guide teams through transitions, always with a focus on positive impact and quality relationships. I’m a wellbeing and mental health champion (MHFA trained) and I build creative work that feels real - no masks. I combine strategic thinking, innovation, and lived empathy to inspire teams, support sensitive topics with care, and create lasting partnerships.…I’m Sarah Brason, an award-winning multidisciplinary Creative Lead and entrepreneur. I drive change effectively, lead by example, and guide teams through transitions, always with a focus on positive impact and quality relationships. I’m a wellbeing and mental health champion (MHFA trained) and I build creative work that feels real - no masks. I combine strategic thinking, innovation, and lived empathy to inspire teams, support sensitive topics with care, and create lasting partnerships.

Available to hire

I’m Sarah Brason, an award-winning multidisciplinary Creative Lead and entrepreneur. I drive change effectively, lead by example, and guide teams through transitions, always with a focus on positive impact and quality relationships.

I’m a wellbeing and mental health champion (MHFA trained) and I build creative work that feels real - no masks. I combine strategic thinking, innovation, and lived empathy to inspire teams, support sensitive topics with care, and create lasting partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Company Owner / Creative Director at YolkDesign Ltd

October 1, 2019 - Present

Founding and growing YolkDesign, a positive impact creative agency. Lead creative strategy and delivery across cross-organisational projects, managing budgets, operational plans, and internal/external teams to create positive impact and measurable ROI. Conduct daily risk assessments and apply expertise in communication styles to negotiate effectively and build productive collaboration across multidisciplinary teams. Spearhead thought leadership and public-facing creativity, including wellbeing-focused creative masterclasses and media/spokesperson engagements.

Creative Lead at White Clarke Creative

October 1, 2017 - October 1, 2019

Creatively repositioned the company’s offering and influenced direction, leading to award recognition and business growth. Led pitches and promoted cross-platform marketing. Set objectives and provided enthusiastic, forward-thinking leadership to improve performance not only within the creative team but across the wider company. Served as creative lead across global B2B and B2C campaigns, incentives, and promotional marketing. Trained in Mental Health First Aid and acted as a wellbeing ambassador, helping establish workplace wellbeing initiatives.

Creative Lead at Grass Roots

September 1, 2011 - October 1, 2017

Planned and led pitches, managed complex projects, and drove creativity for global clients across multiple sectors, including Jaguar, Shell, Whitbread, Santander, and BMW. Worked directly with clients, sector leads, and account managers to develop innovative creative solutions from concept through creation. Drove change and innovation by improving productivity, processes, creativity, and motivation in collaborative environments.

Senior Designer / Studio Manager at RSM

June 1, 2009 - May 1, 2011

Ran a busy studio of four designers, nurturing creative innovation, personal development, and enthusiasm. Managed design and production for national marketing, advertising, in-store POS, event support, and internal communications for Mercedes-Benz. Produced yearbooks, exhibition graphics, digital materials, corporate identities, e-shots, and interactive PDF newsletters for clients including Lamborghini and the World Touring Car Championships.

Impact Press & PR Designer at Impact Press & PR

July 1, 2008 - May 1, 2009

Designed customer magazines and brochures for clients including Bang & Olufsen and Mazda. Won a significant pitch for Mitsubishi and consistently exceeded creative expectations to achieve project wins.

Art Editor at SummersaulT

July 1, 2005 - June 1, 2008

Responsible for weekly and bi-monthly internal communications for Central Trains, Danone, and Thomson. Creative led on a monthly 56-page B2B magazine and commissioned/art-directed photography for internal communications and editorial production.