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I am Sarah Kneath, a highly motivated and driven marketer with 15 years' experience in B2B and B2C businesses. I specialise in brand development, customer relationship management, retention and content marketing, and I love partnering with cross-functional teams to deliver measurable growth.…

Sarah Kneath

Brand Strategist, Growth Marketer, Product Marketer, +2

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I am Sarah Kneath, a highly motivated and driven marketer with 15 years' experience in B2B and B2C businesses. I specialise in brand development, customer relationship management, retention and content marketing, and I love partnering with cross-functional teams to deliver measurable growth.…

Available to hire

I am Sarah Kneath, a highly motivated and driven marketer with 15 years’ experience in B2B and B2C businesses.
I specialise in brand development, customer relationship management, retention and content marketing, and I love partnering with cross-functional teams to deliver measurable growth.

Skills

Branding

Email Marketing

Experience Level

Branding

Expert

Email Marketing

Expert

Work Experience

Brand Marketing Manager at W Group

February 1, 2024 - Present

Responsible for leading the rebrand across five group companies, including website updates, social media, collateral, and signage. Worked with the sales team to onboard new partners and supported the CRM platform launch with the Data & Insight Manager, establishing marketing analytics for Power BI integration. Led the launch of a company-wide intranet to improve internal communication.

Marketing Manager at Fermion X Group

March 1, 2020 - January 1, 2024

Managed brand strategy for Fermion X and two global product brands (Seward and Airbox Sampling Products). Focused on increasing brand awareness, loyalty, and lead generation to drive sales, executing go-to-market strategies for new products and markets.

Brand Marketing Manager at World of Books Group

April 1, 2017 - March 1, 2020

Developed and executed brand strategies, ensuring consistent brand presence across apps, websites, offline communications, CRM, and customer service channels.

Group Retention Manager at World of Books Group

April 1, 2016 - April 1, 2017

Maximized customer retention, lifetime value, and revenue through CRM and content marketing for Ziffit, World of Books, and World of Rare Books.

CRM and Social Media Executive at World of Books

May 1, 2015 - April 1, 2016

Managed CRM and social media initiatives, contributing to engagement and conversion improvements.

Marketing Executive at Virgin Holidays

September 1, 2013 - May 1, 2015

Supported marketing campaigns and channels for Virgin Holidays, helping to drive lead generation and brand awareness.