Content marketing and social media strategist with 7+ years of experience driving brand growth through high-performing digital content, multi-platform social strategy, and e-commerce marketing. Known for building online communities, increasing engagement, and generating meaningful revenue through content-driven campaigns. Experienced using analytics to optimize performance and leveraging automation and AI tools to streamline workflows and scale results across TikTok, Instagram, and web platforms. Skilled in video creation and editing, community engagement, and full-funnel marketing support (SMS/email, influencer campaigns, and Shopify growth).

Content marketing and social media strategist with 7+ years of experience driving brand growth through high-performing digital content, multi-platform social strategy, and e-commerce marketing. Known for building online communities, increasing engagement, and generating meaningful revenue through content-driven campaigns. Experienced using analytics to optimize performance and leveraging automation and AI tools to streamline workflows and scale results across TikTok, Instagram, and web platforms. Skilled in video creation and editing, community engagement, and full-funnel marketing support (SMS/email, influencer campaigns, and Shopify growth).

Available to hire

Content marketing and social media strategist with 7+ years of experience driving brand growth through high-performing digital content, multi-platform social strategy, and e-commerce marketing. Known for building online communities, increasing engagement, and generating meaningful revenue through content-driven campaigns.

Experienced using analytics to optimize performance and leveraging automation and AI tools to streamline workflows and scale results across TikTok, Instagram, and web platforms. Skilled in video creation and editing, community engagement, and full-funnel marketing support (SMS/email, influencer campaigns, and Shopify growth).

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Social Media Coordinator at Mia Aesthetics
January 1, 2025 - Present
Execute daily multi-platform content strategy across four Instagram accounts, Facebook, Twitter, and Pinterest; drive engagement through active community management. Edit and produce weekly video content using Final Cut Pro; support campaigns with outreach and testimonials; track performance using Salesforce and prepare monthly reports. Organize digital assets, manage weekly deadlines, and analyze metrics to inform future campaigns.
Content Creator at Dr. Curves Plastic Surgery
November 1, 2024 - January 1, 2025
Strategically produced 100+ pieces of content monthly across Instagram Reels, TikTok, YouTube, and blogs, ensuring brand-consistent messaging. Tracked performance metrics to optimize reach and engagement; repurposed content for cohesive campaigns. Partnered with the Marketing Lead to align content with brand and seasonal marketing objectives; engaged with online community to build relationships and loyalty. Edited assets using Adobe Premiere and Canva.

Education

Bachelor of Science in Integrated Marketing Communications; Minor in General Business at University of Mississippi
January 11, 2030 - January 1, 2024
Bachelor of Science in Integrated Marketing Communications at University of Mississippi
January 1, 2020 - January 1, 2024
Bachelor of Science in Integrated Marketing Communications / Minor in General Business at University of Mississippi
January 1, 2020 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Healthcare