Skylar Chandran

Led an in-house marketing team and coordinated two specialist agencies to deliver integrated campaigns, improving execution efficiency by 20% and reducing annual marketing overhead by £200,000. Drove a 30% increase in student acquisition through paid and organic campaign strategy, audience segmentation, and advertising optimization, contributing to a £1.5M revenue uplift during the campaign cycle. Oversaw campaign messaging, content, and creative delivery across channels in collaboration with internal stakeholders and external specialists. Implemented HubSpot and Marketo lead-nurturing workflows, reducing manual workload by 40% and increasing marketing-qualified lead conversions by 25% across B2C and institutional funnels. Built performance dashboards to track ROI, learner engagement, and funnel drop-off for ongoing optimization and reporting.

Planned and executed event marketing campaigns across digital channels using audience targeting and data-led messaging to increase registrations by 40% over three months. Developed written and visual marketing content and adapted social messaging using audience sentiment insights, contributing to a 35% increase in pre-event engagement. Introduced chatbot and automated enquiry workflows that reduced attendee response times by 50%. Coordinated campaign communications to support awareness, registrations, and industry positioning.

Supported multi-client marketing delivery across campaign planning, creative production, lead generation, and performance reporting in an agency environment. Coordinated the development of advertising copy, email sequences, and social content with creative and delivery teams to improve campaign output and consistency. Implemented HubSpot, ActiveCampaign, and Zapier workflows for lead generation, onboarding, and retargeting, contributing to a 35% increase in funnel conversions. Introduced reporting dashboards for campaign KPIs and audience behaviour, reducing reporting time by 60% and enabling faster optimization decisions. Streamlined agency workflows, reducing manual tasks by 50%, improving creative asset turnaround threefold, and contributing to a 20% improvement in client retention.