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I'm Skyylar Taylor, a Social & Content Strategist who loves turning cultural insights into strategic, creative work. I enjoy translating performance data and audience trends into actionable direction, delivering social-first content that resonates with premium brands while maintaining a luxury positioning. From Cadillac and General Motors to partnerships with startups, I build scalable, outcome-driven workflows and manage always-on social ecosystems across platforms to drive engagement and growth.…I'm Skyylar Taylor, a Social & Content Strategist who loves turning cultural insights into strategic, creative work. I enjoy translating performance data and audience trends into actionable direction, delivering social-first content that resonates with premium brands while maintaining a luxury positioning. From Cadillac and General Motors to partnerships with startups, I build scalable, outcome-driven workflows and manage always-on social ecosystems across platforms to drive engagement and growth.

Skyylar Taylor

Content Creator, Brand Strategist, Marketing Strategist, +7

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I'm Skyylar Taylor, a Social & Content Strategist who loves turning cultural insights into strategic, creative work. I enjoy translating performance data and audience trends into actionable direction, delivering social-first content that resonates with premium brands while maintaining a luxury positioning. From Cadillac and General Motors to partnerships with startups, I build scalable, outcome-driven workflows and manage always-on social ecosystems across platforms to drive engagement and growth.…I'm Skyylar Taylor, a Social & Content Strategist who loves turning cultural insights into strategic, creative work. I enjoy translating performance data and audience trends into actionable direction, delivering social-first content that resonates with premium brands while maintaining a luxury positioning. From Cadillac and General Motors to partnerships with startups, I build scalable, outcome-driven workflows and manage always-on social ecosystems across platforms to drive engagement and growth.

Available to hire

I’m Skyylar Taylor, a Social & Content Strategist who loves turning cultural insights into strategic, creative work. I enjoy translating performance data and audience trends into actionable direction, delivering social-first content that resonates with premium brands while maintaining a luxury positioning.

From Cadillac and General Motors to partnerships with startups, I build scalable, outcome-driven workflows and manage always-on social ecosystems across platforms to drive engagement and growth.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Remote Content Manager + Social Media Strategist at Monks

January 1, 2025 - Present

100% retained by General Motors and Cadillac, supporting Cadillac's Always-On social strategy based on performance and strategic impact. Led a social-first trend and cultural insight initiative, driving 30–50% higher engagement vs. platform benchmarks while maintaining Cadillac’s luxury brand positioning. Developed repeatable strategy-to-execution workflows, translating performance data, audience insights, and trends into actionable creative direction. Delivered top-performing social content tied to cultural moments, contributing to consistent above-benchmark performance across TikTok and Instagram. Owned and managed the Always-On content calendar across all channels, aligning platform cadence, campaigns, and real-time opportunities.

Marketing Manager + Social Media Manager at Detroit Rose

January 1, 2023 - January 1, 2025

100% retained by Detroit Rose, leading in all brand marketing and live event initiatives. Owned organic social strategy across Instagram and Pinterest, maintaining a 2.5% conversion rate. Planned and executed campaign strategy, content production, and influencer partnerships. Used performance insights and surveys to optimize content and engagement over time. Stepped in, as needed, for live event coordination & activation management.

Founder + Freelance Strategist at Altered States LLC

January 1, 2019 - Present

Led brand, content, and social strategy for small businesses and established brands such as Bottega Veneta, Thread Beauty, and the Detroit Pistons. Directed campaign planning and creative execution, partnering cross-functionally to deliver work that consistently performed above industry benchmarks across engagement, reach, and audience growth. Aligned creative strategy to business objectives, ensuring projects were delivered on time, within scope, and optimized through performance insights.