A hands-on creative with broad visual expertise: I'm a seasoned Creative Art Director with deep roots in Chicago's premier agencies, including Leo Burnett and FCB, where I developed bold, high-impact campaigns across broadcast, digital, promotions, and experiential work for leading brands in tech, insurance, automotive, and other major categories. I'm particularly drawn to environments that prioritize elegant, user-centered innovation. I bring strong capabilities in UX/UI design, graphic design, motion design, video editing, AI-generated visuals, and marketing strategy that effectively cuts through the noise. I perform well in fast-paced collaborative teams, consistently deliver exceptional work under tight deadlines, and offer versatile problem-solving to help advance creative goals of crafting exceptional, intuitive experiences.

George Osmar Steinwald

A hands-on creative with broad visual expertise: I'm a seasoned Creative Art Director with deep roots in Chicago's premier agencies, including Leo Burnett and FCB, where I developed bold, high-impact campaigns across broadcast, digital, promotions, and experiential work for leading brands in tech, insurance, automotive, and other major categories. I'm particularly drawn to environments that prioritize elegant, user-centered innovation. I bring strong capabilities in UX/UI design, graphic design, motion design, video editing, AI-generated visuals, and marketing strategy that effectively cuts through the noise. I perform well in fast-paced collaborative teams, consistently deliver exceptional work under tight deadlines, and offer versatile problem-solving to help advance creative goals of crafting exceptional, intuitive experiences.

Available to hire

A hands-on creative with broad visual expertise: I’m a seasoned Creative Art Director with deep roots in Chicago’s premier agencies, including Leo Burnett and FCB, where I developed bold, high-impact campaigns across broadcast, digital, promotions, and experiential work for leading brands in tech, insurance, automotive, and other major categories.
I’m particularly drawn to environments that prioritize elegant, user-centered innovation. I bring strong capabilities in UX/UI design, graphic design, motion design, video editing, AI-generated visuals, and marketing strategy that effectively cuts through the noise. I perform well in fast-paced collaborative teams, consistently deliver exceptional work under tight deadlines, and offer versatile problem-solving to help advance creative goals of crafting exceptional, intuitive experiences.

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Language

English
Fluent

Work Experience

Creative Director (Founder) at Sleepless Design Lab
October 1, 2011 - Present
Founded Sleepless Design Lab; oversaw concept, design, and production of silk-screen prints, logos, promotional materials, and e-commerce assets; commissioned artwork; served clients including Myndset Cannabis, Mighty Industries, Brandi Snyder, Half Day Brewing Company, CMJ Music Marathon; managed contractors as integrated creative lead.
Creative Art Director (Part-time) at ADWEAK STUDIOS
July 1, 2025 - Present
Art-side creation of ADWEAK’s products, posts, and infographics lampooning the advertising & marketing industry.
Associate Creative Director (Contractor) at DIGITAS
October 1, 2025 - January 1, 2026
Designed digital/interactive marketing materials and holiday promotions; worked with Walgreens client exclusively.
Associate Creative Director at GDC MARKETING & IDEATION
November 1, 2021 - February 1, 2024
Led concept, design, and production of broadcast, promotions, content, desktop and mobile interactive marketing materials.
Creative Director at BRAVALIA
May 1, 2019 - October 1, 2021
Led concept, design and production of advertising, promotions, social media and interactive marketing materials.
Creative Director at BLACK RIFLE COFFEE COMPANY
March 1, 2018 - March 1, 2019
Directed concept, production, and design of marketing materials, products, and clothing; established brand guidelines; developed digital, app, social media materials and retail space concepts; provided art direction for Coffee or Die Magazine.
Associate Creative Director (Contractor) at LEO BURNETT
November 1, 2016 - June 1, 2017
Led projects, conceptualized, designed, and produced broadcast, promotions, content, desktop and mobile interactive marketing materials; managed accounts including Marlboro, Samsung, Altria and Jim Beam.
Associate Creative Director (Contractor) at TRISECT
May 1, 2016 - October 1, 2016
Conceptualized and designed broadcast, digital media, social media and marketing materials; served clients including Chamberlain garage door openers, Mike’s Hard Lemonade, Viva Towels and Scott Paper.
Associate Creative Director (Contractor) at BEAM SUNTORY
January 1, 2016 - April 1, 2016
Directed concept, design, and production of broadcast, promotions, content, desktop and mobile interactive marketing materials; led projects such as the Canadian Club 100% Rye Launch Campaign; designed Canadian Club website and Jim Beam in-store displays.
Associate Creative Director (Contractor) at 88 BRAND PARTNERS
September 1, 2015 - December 1, 2015
Managed and art directed a month-long offsite photoshoot and designed the Popcorn Factory catalog; developed online materials for Libman cleaning supplies and pitch materials for Discover and AVMA.
Associate Creative Director (Contractor) at LEO BURNETT
January 1, 2012 - September 1, 2015
Led projects, concepts, design, and production of broadcast, promotions, point-of-sale, direct mail, packaging and interactive marketing materials.
Senior Art Director at FCB GLOBAL
March 1, 2006 - October 1, 2011
Led projects, conceptualized, designed, and produced advertising, pitch materials, direct and interactive marketing materials.
Senior Art Director at LEO BURNETT
June 1, 2001 - March 1, 2006
Led projects, conceptualized, designed, and produced advertising, pitch materials, direct and interactive marketing materials.

Education

Generative AI Content Creation at Adobe Design Professional Certificate
January 11, 2030 - March 15, 2026
Google UX Design Professional Certificate at Google UX Design Professional Certificate
January 11, 2030 - March 15, 2026
Graphic Design / Art Direction at Miami Ad School at the Portfolio Center
January 11, 2030 - March 15, 2026
B.A. Degree, Art-Communications at Roanoke College
January 11, 2030 - March 15, 2026

Qualifications

Generative AI Content Creation
January 11, 2030 - March 15, 2026
Google UX Design Professional Certificate
January 11, 2030 - March 15, 2026
Adobe Design Professional Certificate
January 11, 2030 - March 15, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other
    uniE608 # CANADIAN CLUB: YOU'RE IN GOOD COMPANY & 100% RYE
    Canadian Club’s legacy spans generations, from its prominence as a smuggled whisky during Prohibition to its role as a staple in 60s cocktail culture, favored in classics like the Manhattan and Old Fashioned. To celebrate this rich heritage and embrace modern tastes, the brand launched its Canadian Club 100% Rye whisky in 2014, crafted in Alberta with a bold, spicy profile ideal for sipping or mixing. We developed a campaign that highlighted this evolution, blending the brand’s storied past with its innovative future to engage whisky enthusiasts and bartenders alike. <img src= https://www.twine.net/signin