I’m a creative director with 15+ years of experience leading design and branding initiatives across advertising agencies and in-house teams. I’ve steered cross-functional studios, mentoring up to 12 writers, designers, and project managers, and I’ve delivered digital, broadcast, packaging, logo, and environmental materials for a diverse roster of clients around the world. I’m driven by turning complex business goals into clear, memorable creative solutions. I’m continuously expanding my skills with Adobe Generative AI Content Creation and Google UX/UI Design, and I’ve earned multiple industry awards for my work. I thrive in collaborative, matrixed environments and love building brand systems that scale.

George Osmar Steinwald

I’m a creative director with 15+ years of experience leading design and branding initiatives across advertising agencies and in-house teams. I’ve steered cross-functional studios, mentoring up to 12 writers, designers, and project managers, and I’ve delivered digital, broadcast, packaging, logo, and environmental materials for a diverse roster of clients around the world. I’m driven by turning complex business goals into clear, memorable creative solutions. I’m continuously expanding my skills with Adobe Generative AI Content Creation and Google UX/UI Design, and I’ve earned multiple industry awards for my work. I thrive in collaborative, matrixed environments and love building brand systems that scale.

Available to hire

I’m a creative director with 15+ years of experience leading design and branding initiatives across advertising agencies and in-house teams. I’ve steered cross-functional studios, mentoring up to 12 writers, designers, and project managers, and I’ve delivered digital, broadcast, packaging, logo, and environmental materials for a diverse roster of clients around the world.

I’m driven by turning complex business goals into clear, memorable creative solutions. I’m continuously expanding my skills with Adobe Generative AI Content Creation and Google UX/UI Design, and I’ve earned multiple industry awards for my work. I thrive in collaborative, matrixed environments and love building brand systems that scale.

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Language

English
Fluent

Work Experience

Creative Director (Founder) at Sleepless Design Lab
October 1, 2011 - Present
Founded Sleepless Design Lab; oversaw concept, design, and production of silk-screen prints, logos, promotional materials, and e-commerce assets; commissioned artwork; served clients including Myndset Cannabis, Mighty Industries, Brandi Snyder, Half Day Brewing Company, CMJ Music Marathon; managed contractors as integrated creative lead.
Creative Art Director (Part-time) at ADWEAK STUDIOS
July 1, 2025 - Present
Art-side creation of ADWEAK’s products, posts, and infographics lampooning the advertising & marketing industry.
Associate Creative Director (Contractor) at DIGITAS
October 1, 2025 - January 1, 2026
Designed digital/interactive marketing materials and holiday promotions; worked with Walgreens client exclusively.
Associate Creative Director at GDC MARKETING & IDEATION
November 1, 2021 - February 1, 2024
Led concept, design, and production of broadcast, promotions, content, desktop and mobile interactive marketing materials.
Creative Director at BRAVALIA
May 1, 2019 - October 1, 2021
Led concept, design and production of advertising, promotions, social media and interactive marketing materials.
Creative Director at BLACK RIFLE COFFEE COMPANY
March 1, 2018 - March 1, 2019
Directed concept, production, and design of marketing materials, products, and clothing; established brand guidelines; developed digital, app, social media materials and retail space concepts; provided art direction for Coffee or Die Magazine.
Associate Creative Director (Contractor) at LEO BURNETT
November 1, 2016 - June 1, 2017
Led projects, conceptualized, designed, and produced broadcast, promotions, content, desktop and mobile interactive marketing materials; managed accounts including Marlboro, Samsung, Altria and Jim Beam.
Associate Creative Director (Contractor) at TRISECT
May 1, 2016 - October 1, 2016
Conceptualized and designed broadcast, digital media, social media and marketing materials; served clients including Chamberlain garage door openers, Mike’s Hard Lemonade, Viva Towels and Scott Paper.
Associate Creative Director (Contractor) at BEAM SUNTORY
January 1, 2016 - April 1, 2016
Directed concept, design, and production of broadcast, promotions, content, desktop and mobile interactive marketing materials; led projects such as the Canadian Club 100% Rye Launch Campaign; designed Canadian Club website and Jim Beam in-store displays.
Associate Creative Director (Contractor) at 88 BRAND PARTNERS
September 1, 2015 - December 1, 2015
Managed and art directed a month-long offsite photoshoot and designed the Popcorn Factory catalog; developed online materials for Libman cleaning supplies and pitch materials for Discover and AVMA.
Associate Creative Director (Contractor) at LEO BURNETT
January 1, 2012 - September 1, 2015
Led projects, concepts, design, and production of broadcast, promotions, point-of-sale, direct mail, packaging and interactive marketing materials.
Senior Art Director at FCB GLOBAL
March 1, 2006 - October 1, 2011
Led projects, conceptualized, designed, and produced advertising, pitch materials, direct and interactive marketing materials.
Senior Art Director at LEO BURNETT
June 1, 2001 - March 1, 2006
Led projects, conceptualized, designed, and produced advertising, pitch materials, direct and interactive marketing materials.

Education

Generative AI Content Creation at Adobe Design Professional Certificate
January 11, 2030 - March 15, 2026
Google UX Design Professional Certificate at Google UX Design Professional Certificate
January 11, 2030 - March 15, 2026
Graphic Design / Art Direction at Miami Ad School at the Portfolio Center
January 11, 2030 - March 15, 2026
B.A. Degree, Art-Communications at Roanoke College
January 11, 2030 - March 15, 2026
Generative AI Content Creation at Adobe Design Professional Certificate
January 11, 2030 - March 31, 2026
Google UX Design Professional Certificate at Google
January 11, 2030 - March 31, 2026
Graphic Design / Art Direction at Miami Ad School at the Portfolio Center
January 11, 2030 - March 31, 2026
B.A. Degree, Art-Communications at Roanoke College
January 11, 2030 - March 31, 2026

Qualifications

Generative AI Content Creation
January 11, 2030 - March 15, 2026
Google UX Design Professional Certificate
January 11, 2030 - March 15, 2026
Adobe Design Professional Certificate
January 11, 2030 - March 15, 2026
Generative AI Content Creation, Adobe Design Professional Certificate
January 11, 2030 - March 31, 2026
Google UX Design Professional Certificate
January 11, 2030 - March 31, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other
    uniE608 # CANADIAN CLUB: YOU'RE IN GOOD COMPANY & 100% RYE
    Canadian Club’s legacy spans generations, from its prominence as a smuggled whisky during Prohibition to its role as a staple in 60s cocktail culture, favored in classics like the Manhattan and Old Fashioned. To celebrate this rich heritage and embrace modern tastes, the brand launched its Canadian Club 100% Rye whisky in 2014, crafted in Alberta with a bold, spicy profile ideal for sipping or mixing. We developed a campaign that highlighted this evolution, blending the brand’s storied past with its innovative future to engage whisky enthusiasts and bartenders alike. <img src= https://www.twine.net/signin