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Hi, I’m Scott Lehner — a results-driven senior marketing leader with a track record of growing revenue and customer success across B2B and B2C multi-channel digital programs. I use a data-driven, customer-centric approach to acquisition, nurture, conversion, retention, engagement, and loyalty, with a focus on journey mapping and maximizing lifetime value. I thrive in SaaS and subscription models and excel at building world-wide demand generation and lifecycle marketing programs through collaboration across Sales, Strategy, Innovation, and Customer Success. I bring an entrepreneurial spirit to leadership roles, scaling programs, improving funnel metrics, and delivering measurable ROI. My experience spans startups and large media and software companies, where I routinely drive cross-functional partnerships to deliver revenue growth, better NPS, and sustainable customer value.…Hi, I’m Scott Lehner — a results-driven senior marketing leader with a track record of growing revenue and customer success across B2B and B2C multi-channel digital programs. I use a data-driven, customer-centric approach to acquisition, nurture, conversion, retention, engagement, and loyalty, with a focus on journey mapping and maximizing lifetime value. I thrive in SaaS and subscription models and excel at building world-wide demand generation and lifecycle marketing programs through collaboration across Sales, Strategy, Innovation, and Customer Success. I bring an entrepreneurial spirit to leadership roles, scaling programs, improving funnel metrics, and delivering measurable ROI. My experience spans startups and large media and software companies, where I routinely drive cross-functional partnerships to deliver revenue growth, better NPS, and sustainable customer value.

Scott Lehner

Content Creator, Copywriter, Brand Designer, +1

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Hi, I’m Scott Lehner — a results-driven senior marketing leader with a track record of growing revenue and customer success across B2B and B2C multi-channel digital programs. I use a data-driven, customer-centric approach to acquisition, nurture, conversion, retention, engagement, and loyalty, with a focus on journey mapping and maximizing lifetime value. I thrive in SaaS and subscription models and excel at building world-wide demand generation and lifecycle marketing programs through collaboration across Sales, Strategy, Innovation, and Customer Success. I bring an entrepreneurial spirit to leadership roles, scaling programs, improving funnel metrics, and delivering measurable ROI. My experience spans startups and large media and software companies, where I routinely drive cross-functional partnerships to deliver revenue growth, better NPS, and sustainable customer value.…Hi, I’m Scott Lehner — a results-driven senior marketing leader with a track record of growing revenue and customer success across B2B and B2C multi-channel digital programs. I use a data-driven, customer-centric approach to acquisition, nurture, conversion, retention, engagement, and loyalty, with a focus on journey mapping and maximizing lifetime value. I thrive in SaaS and subscription models and excel at building world-wide demand generation and lifecycle marketing programs through collaboration across Sales, Strategy, Innovation, and Customer Success. I bring an entrepreneurial spirit to leadership roles, scaling programs, improving funnel metrics, and delivering measurable ROI. My experience spans startups and large media and software companies, where I routinely drive cross-functional partnerships to deliver revenue growth, better NPS, and sustainable customer value.

Available to hire

Hi, I’m Scott Lehner — a results-driven senior marketing leader with a track record of growing revenue and customer success across B2B and B2C multi-channel digital programs. I use a data-driven, customer-centric approach to acquisition, nurture, conversion, retention, engagement, and loyalty, with a focus on journey mapping and maximizing lifetime value. I thrive in SaaS and subscription models and excel at building world-wide demand generation and lifecycle marketing programs through collaboration across Sales, Strategy, Innovation, and Customer Success.

I bring an entrepreneurial spirit to leadership roles, scaling programs, improving funnel metrics, and delivering measurable ROI. My experience spans startups and large media and software companies, where I routinely drive cross-functional partnerships to deliver revenue growth, better NPS, and sustainable customer value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Director, Demand Generation and Lifecycle Marketing at Talogy

January 1, 2021 - December 31, 2023

Lead marketing across the full prospect and customer lifecycle for the Americas region. Senior leadership team member helping B2B customers succeed at managing their human capital. Manage a team of 7. Overhauled demand generation program for more efficient lead and MQL creation, improving funnel metrics including SQL conversion by 45%. Developed new lead creation channels (webinars, events, paid media, email journeys). Led funnel data analytics with insights driving MQL and new deal conversion. Built customer marketing and ABM programs increasing NPS by 17 points and cross-sell revenue by 40%. Introduced revenue campaigns including Referral Program, Subscription, and Win-back – reducing CPA by almost half.

Lead Consultant at Bay View Marketing / Kobie Loyalty Marketing

January 1, 2014 - December 31, 2018

Helped companies develop deeper customer relationships, and increase conversion, retention, loyalty, and LTV across the customer lifecycle. Managed client relationships with data analysis, engagement, segmentation, and channel strategy. Performed communications and segmentation audits and recommendations for a leading telecom provider – reduced marketing costs by 40% while improving key metrics.

Director, Revenue and Customer Marketing at Hearst Publishing

January 1, 2018 - December 31, 2021

Led customer acquisition, conversion, and engagement across several large newspapers in the U.S.; accelerated digital subscription growth by 50%. Built lifecycle marketing segmentation and approach, increasing digital subscriptions by 50% and improving engagement. Developed personalization approaches utilizing Salesforce Marketing Cloud, increasing email and SMS engagement and introducing in-app messaging.

Head of World Wide Marketing at Hewlett Packard (Web Services start up)

January 1, 2013 - December 31, 2014

Led all B2B and B2C go-to-market for a new Web Services division; grew user base from under 1M to over 10M. Owned full lifecycle from acquisition to retention, across online/offline channels. Led VOC and customer success; managed a team of 6+.

Head of CRM at Hewlett Packard (Web Services start up)

January 1, 2011 - December 31, 2012

Led CRM for the Web Services division; built and managed CRM program and stack; contributed to overall marketing efforts (2011-2012).

Senior Director, Lifecycle Marketing at Ancestry.com

January 1, 2009 - December 31, 2011

Direct management of 80% of a $1B online subscription business; owned conversion, retention, lifecycle strategy, VOC; led a team of 15 across Marketing and Operations; built lifecycle program and lifecycle marketing; contributed to 40% of new daily starts; improved churn and upgrade revenue.

Director at Ancestry.com

January 1, 2008 - December 31, 2009

Director, Lifecycle Marketing (2008-2009). Managed lifecycle initiatives for major subscription product; contributed to growth across the business.

Director, CRM/Marketing at Yahoo! Small Business

January 1, 2005 - December 31, 2008

Led customer development, retention, and lifecycle programs for the $200M Small Business unit; grew customer base to 2M; developed life-stage communication strategies that set engagement records and increased revenue.

Group Manager, Direct Marketing, QuickBooks Div. at Intuit

January 1, 2002 - December 31, 2005

Directed all digital and lead generation marketing for two SaaS product lines; built acquisition and retention strategy; grew Payroll revenue 2x and Customer base; built direct marketing org.

Director, Direct Marketing at World Wrestling Entertainment

January 1, 1999 - December 31, 2001

Led direct marketing for entertainment properties; drove growth.

Marketing Director at Readers Digest Assoc.

January 1, 1988 - December 31, 1998

Progression through Assistant Product Manager, Product Manager, Senior Product Manager, to Marketing Director; contributed to lifecycle and engagement strategies across 25M+ users; helped scale engagement.