I am a technologist and AI researcher with a passion for applying intelligence and creativity to tackle real-world challenges. Currently pursuing a PhD in Digital Twins for Resilience in Geo-infrastructure, I have robust experience in leading AI and autonomy projects, particularly with the British Antarctic Survey. I also founded White Tiger Self Defence, where I blend leadership with personal development in martial arts. My career focus has been on transforming research into reliable systems and fostering inclusive communities.

Samuel A. R. Hall

I am a technologist and AI researcher with a passion for applying intelligence and creativity to tackle real-world challenges. Currently pursuing a PhD in Digital Twins for Resilience in Geo-infrastructure, I have robust experience in leading AI and autonomy projects, particularly with the British Antarctic Survey. I also founded White Tiger Self Defence, where I blend leadership with personal development in martial arts. My career focus has been on transforming research into reliable systems and fostering inclusive communities.

Available to hire

I am a technologist and AI researcher with a passion for applying intelligence and creativity to tackle real-world challenges. Currently pursuing a PhD in Digital Twins for Resilience in Geo-infrastructure, I have robust experience in leading AI and autonomy projects, particularly with the British Antarctic Survey. I also founded White Tiger Self Defence, where I blend leadership with personal development in martial arts. My career focus has been on transforming research into reliable systems and fostering inclusive communities.

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Experience Level

Expert
Expert
Expert
Expert

Work Experience

Digital Twin Manager / AI & ML Research Scientist / Research Scientist at British Antarctic Survey (BAS)
January 1, 2025 - October 24, 2025
Led operationalisation of AI systems deployed on the RRS Sir David Attenborough, designed navigation software, and collaborated on machine learning systems for ice forecasting while managing multidisciplinary teams.
Software Engineer at Newcastle University Rover Team (NURT)
January 1, 2020 - October 24, 2025
Collaborated with a multidisciplinary team to design a rover for a competition, serving as the sole software engineer responsible for developing control systems and embedded software architecture.
Business Intelligence Analyst at Howdens Joinery
January 1, 2017 - October 24, 2025
Delivered business reporting solutions, developed dashboards for supply chain visibility, and aligned technical delivery with business objectives.
Founder & CEO at SmHall Technologies
January 1, 2025 - Present
Founded a company bridging advanced computing with real-world applications, overseeing technical strategy and innovation initiatives.
CEO at White Tiger Self Defence
January 1, 2025 - Present
Built a martial arts organization focused on confidence and resilience, integrating traditional martial arts with modern pedagogy.
Digital Twin Manager / AI & ML Research Scientist / Research Scientist at British Antarctic Survey (BAS)
January 1, 2025 - October 24, 2025
Led operationalisation of AI systems deployed on the RRS Sir David Attenborough, supporting autonomous navigation and mission planning. Designed and implemented AI-driven navigation software for the UK’s flagship research vessel. Collaborated on large-scale data-pipelining projects, including IceNet, a machine learning system for sea ice forecasting.
Software Engineer at Newcastle University Rover Team (NURT)
January 1, 2020 - October 24, 2025
Collaborated with a multidisciplinary team of Mechanical Engineering Master’s students to design and build a rover for entry into the University Rover Challenge. Developed the rover’s Control and Monitoring System, integrating sensor data and actuator control.
Business Intelligence Analyst at Howdens Joinery
January 1, 2017 - October 24, 2025
Delivered business reporting solutions as part of the Head Office BI team. Developed dashboards supporting supply chain visibility and decision-making. Collaborated with stakeholders across teams to align technical delivery with strategic business objectives.
Founder & CEO at SmHall Technologies
January 1, 2025 - Present
Founded and led a company bridging advanced computing with real-world applications. Developed products integrating AI, simulation, and user-focused design.
CEO at White Tiger Self Defence
January 1, 2025 - Present
Built a martial arts organisation focused on confidence, resilience, and clarity. Created community-based programs promoting empowerment and personal growth.
Digital Twin Manager / AI & ML Research Scientist / Research Scientist at British Antarctic Survey
January 1, 2025 - October 24, 2025
Led operationalisation of AI systems deployed on the RRS Sir David Attenborough, supporting autonomous navigation and mission planning. Collaborated on large-scale data-pipelining projects including IceNet for sea ice forecasting.
Software Engineer at Newcastle University Rover Team
January 1, 2020 - October 24, 2025
Collaborated with Mechanical Engineering students to design and build a rover for the University Rover Challenge, responsible for developing the Control and Monitoring System.
Business Intelligence Analyst at Howdens Joinery
January 1, 2017 - October 24, 2025
Delivered business reporting solutions to the Supply division, developed dashboards and analytical tools for operational decision-making and served as the sole developer on a major reporting solution valued at approximately £250 million.
Founder & CEO at SmHall Technologies
January 1, 2025 - Present
Founded a company bridging advanced computing with real-world applications, focusing on products that integrate AI, simulation, and user design.
CEO at White Tiger Self Defence
January 1, 2025 - Present
Built a community martial arts organisation integrating Wado-Ryu Karate principles with modern pedagogy and personal growth programs.

Education

PhD (in progress) at Newcastle University
January 11, 2030 - October 24, 2025
BSc (Hons) at Newcastle University
January 11, 2030 - October 24, 2025
PhD at Newcastle University
January 1, 2022 - October 24, 2025
BSc (Hons) at Newcastle University
January 1, 2016 - January 1, 2019
PhD (in progress) at Newcastle University
January 1, 2022 - October 24, 2025
BSc (Hons) at Newcastle University
January 1, 2016 - January 1, 2019

Qualifications

2nd Dan Black Belt in Wado-Ryu Karate
January 11, 2030 - October 24, 2025
2nd Dan Black Belt in Wado-Ryu Karate
January 11, 2030 - October 24, 2025

Industry Experience

Computers & Electronics, Education, Media & Entertainment, Software & Internet
    paper Software Engineer — Newcastle University Rover Team (NURT)

    Collaborated with a multidisciplinary team of Mechanical Engineering students to design and build a rover for the University Rover Challenge. Served as the sole Software Engineer, developing the rover’s control and monitoring system for telemetry, sensor integration, and autonomous operation. Later adapted this technology to design and manufacture a custom robotic arm as part of PhD research into digital twins and autonomous systems.

    paper Business Intelligence Analyst — Howdens Joinery (Head Office, Howden)

    Developed and delivered business reporting solutions for the Supply division, enhancing data visibility and operational decision-making. Acted as the sole developer for a major reporting platform supporting Tradeplace, a £250 million business opportunity, aligning technical implementation with commercial and logistical objectives. Collaborated with cross-functional teams to modernize reporting workflows and drive data-informed strategy.

    paper Digital Twin Manager — Autonomous Marine Operations Planning (AMOP) Team, British Antarctic Survey

    Led the design, development, and deployment of AI-driven Digital Twin systems supporting the UK’s polar research operations. Oversaw the transition of research prototypes into operational software used aboard the RRS Sir David Attenborough for mission planning and autonomous navigation. Managed a cross-disciplinary team integrating AI, data engineering, and marine autonomy to enhance resilience, safety, and efficiency in polar science missions.