Martha Banu

Available to hire

Language

English
Fluent
French
Fluent
Chinese
Advanced
Spanish; Castilian
Advanced
Italian
Advanced

Work Experience

Procurement Specialist at Chain IQ
October 1, 2023 - December 31, 2024
Managed strategic sourcing and supplier relations for a leading Swiss financial group, optimizing procurement processes and ensuring supply chain resilience. Drove initiatives reducing procurement costs by 15% in the first year and secured favorable terms, contributing to a 5% increase in supply chain resilience. Managed contractual aspects and customer service for Pictet and UBS with a 95% stakeholder satisfaction rate. Collaborated with cross-functional teams to align procurement strategies with business objectives and regulatory requirements, improving compliance by 30%. Involved in a global PMO role coordinating stakeholders, contractual aspects, customer service and SLA governance.
Founder & CEO at AM2PM (Digital Marketing Creative Agency)
September 1, 2020 - Present
Founded and led AM2PM, delivering digital marketing strategies, content creation and targeted social advertising for luxury and high-profile clients. Managed 8 brands, achieving a 40% rise in online engagement within six months; repositioned and rebranded five businesses, boosting market perception and loyalty by 30%. Created and managed 50+ Facebook/Instagram campaigns with an average ROI of 150%, produced photo/video content increasing followers by 25%, and implemented growth strategies that raised client revenue by about 20% annually.
Procurement Specialist, MENA Region at HP
January 1, 2017 - December 31, 2020
Provided operational procurement support for regional Tier 1 partners, ensuring efficient order management and issue resolution. Managed and prioritized order scheduling requests, improving partner satisfaction by 25%, and coordinated with the Transaction Processing Center to resolve 95% of partner queries within 24 hours.
PR & Marketing Manager at Christian Dior, Bucharest
January 1, 2011 - April 30, 2014
Led PR and marketing initiatives to enhance brand visibility, manage media relations, and coordinate advertising efforts, while supporting HR activities and internal events. Planned, managed and monitored monthly media activities increasing brand visibility by 20%; prepared advertising reviews for Dior and competitors (e.g., Chanel) improving strategic decisions by 15%; coordinated campaigns with top outlets (Elle, Harper’s Bazaar), producing 10 RTW articles and 5 advertorials monthly; liaised with influencers, delivering 3 major events annually and 4 product trainings; supported retail analytics and CRM, contributing to a 10% increase in sales efficiency; supervised interns and their training.
Digital Social Media Creative Partner at AM 2 PM - Digital Social Media Creative Partner Agency
September 1, 2017 - February 28, 2025
Led digital strategy and content creation for high-profile clients, delivering innovative social media campaigns and targeted ads. Managed 8 brands (Florens Atelier, Ida Spa, Ministry of Finance, Lelas Perfums, Bloom Clinique, Cristallini, Auchan, dMonitor); achieved a 40% increase in online engagement within 6 months. Repositioned/rebranded 5 businesses, improving market perception and customer loyalty by 30%. Created/managed 50+ Facebook & Instagram ad campaigns with an average ROI of 150%. Produced high-quality photo/video content, boosting followers by 25%. Implemented growth strategies across platforms, driving average annual revenue growth of 20%.
Procurement Specialist at HP
January 1, 2018 - December 31, 2020
Provided operational support and managed procurement processes for regional Tier 1 partners. Improved partner satisfaction by 25% through prioritized order scheduling and efficient issue resolution. Coordinated with Transaction Processing Center, resolving 95% of partner queries within 24 hours. Trained partners on CO processes/tools, reducing order processing errors by 30%.
PR and Marketing Manager at Christian Dior
January 1, 2011 - April 1, 2014
Led PR and marketing initiatives to enhance brand visibility, media relations, and advertising coordination. Planned and monitored monthly media activities, increasing brand visibility by 20%. Prepared advertising reviews for Dior and competitors (e.g., Chanel), informing strategic decisions by 15%. Coordinated campaigns with top outlets (Elle, Harper’s Bazaar), producing 10 RTW articles and 5 advertorials per month. Served as liaison with influencers, executing 3 major events annually and coordinating 4 product trainings per year. Supported retail performance analyses and CRM procedures, contributing to a 10% sales efficiency gain. Supervised recruitment and internal workshops.
Digital Social Media Creative Partner at AM 2 PM
September 1, 2017 - February 28, 2025
Developed and executed digital strategies to enhance brand positioning and growth for high-profile clients. Managed eight brands, repositioned five businesses, and produced over 50 Facebook and Instagram campaigns achieving an average ROI of 150%. Led creation of high-quality photo and video content and implemented growth strategies that increased client revenue by about 20% annually.

Education

Master of Business Administration at University of Bucharest
January 1, 2010 - December 31, 2011
Bachelor of Business Administration at University of Bucharest
January 1, 2006 - December 31, 2009
College Diploma in Bilingual French & English at College of Bilingual French & English, Buzau
January 1, 2002 - December 31, 2006
Master of Business Administration at University of Bucharest
January 1, 2010 - January 1, 2011
Bachelor of Business Administration at University of Bucharest
January 1, 2006 - January 1, 2009
Master of Business Administration at University of Bucharest
January 1, 2010 - January 1, 2011
Bachelor of Business Administration at University of Bucharest
January 1, 2006 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Professional Services, Retail, Consumer Goods, Media & Entertainment
    paper Digital Social Media

    Developed and executed digital strategies to enhance brand positioning and growth for high-profile clients through innovative content and targeted social media advertising:
    • Manager8majorbrands(FlorensAtelier,IdaSpa,MinistryofFinance,LelasPerfums,BloomClinique,Cristallini,
    Auchan, dMonitor), resulting in a 40% increase in online engagement within 6 months.
    • Repositioned and rebranded 5 businesses, leading to a 30% improvement in market perception and customer
    loyalty.
    • Created and managed over 50 Facebook & Instagram ad campaigns, achieving an average ROI of 150%.
    • Developed and produced high-quality photo and video content, leading to a 25% increase in social media followers.
    • Implemented growth optimization strategies on social media platforma that boosted client revenue by an average of
    20% annually.

    paper Digital Social Media

    Developed and executed digital strategies to enhance brand positioning and growth for high-profile clients through innovative content and targeted social media advertising:
    • Manager8majorbrands(FlorensAtelier,IdaSpa,MinistryofFinance,LelasPerfums,BloomClinique,Cristallini,
    Auchan, dMonitor), resulting in a 40% increase in online engagement within 6 months.
    • Repositioned and rebranded 5 businesses, leading to a 30% improvement in market perception and customer
    loyalty.
    • Created and managed over 50 Facebook & Instagram ad campaigns, achieving an average ROI of 150%.
    • Developed and produced high-quality photo and video content, leading to a 25% increase in social media followers.
    • Implemented growth optimization strategies on social media platforma that boosted client revenue by an average of
    20% annually.