Smeetha Ann Thomas

Developed content marketing plans, creative concepts, and brand awareness strategies for global clients across websites, social media, email, newsletters, campaigns, and executive communications. Led LinkedIn executive campaigns to build leadership visibility, humanize brands, and amplify marketing narratives. Planned and coordinated London-based content production end-to-end, from concept and scripts to logistics and post-production rollout. Built integrated campaigns for product launches, case studies, webinars, and global events with performance tracking. Drove thought leadership and ghostwriting programs for C-suite audiences, plus proofreading, editing, rewriting, and deep research to create actionable industry reports and decks.

Led the strategic launch of interakt (WhatsApp Business API Solutions) with an integrated marketing and growth approach. Owned creative concepting and content production for product launches, case studies, paid ads, social media, documentation, and video tutorials (including interviewing, scripting, voice-overs, and approvals). Drove major website revamps with SEO improvements (traffic +72%) and supported organic search ranking gains (+40%) and lead generation growth (+25%). Managed webinar programming, sign-up growth (+60%), and broader digital and analytics work; collaborated with product and pre-sales teams for marketing plans and content deliverables.

Crafted engaging social media campaigns for Open, driving rapid audience growth and engagement. Managed copy across marketing touchpoints including social handles, website/app, brochures, digital ads, banners, brand merchandise, and user communications such as emails and push notifications.