SM

Sara Mercado

Available to hire

Hi, I’m Sara Mercado, a social media coordinator and content strategist with a passion for turning brand stories into authentic, high-performing content.

About

Hi, I’m Sara Mercado, a social media coordinator and content strategist with a passion for turning brand stories into authentic, high-performing content. I enjoy crafting engaging campaigns across Instagram, TikTok, and XR formats, collaborating with teams to maintain a consistent brand voice and drive meaningful growth.

I love analyzing performance metrics, optimizing content strategies, and building partnerships that amplify reach. When I’m not creating content, I’m exploring new formats, tools, and trends to help brands stay curious, connected, and relevant.

  • 7 years' experience
  • Joined March 2026

Languages

  • EnglishFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Retail
  • Software & Internet

Work experience· 6 roles

Social Media Coordinator · Brigham BuhlerNov 2024 – Present · 2 yrs 1 mo

Developed and executed social media strategies across Instagram, TikTok and XR exposure podcasts and interviews into high-performing content; collaborated with teams to maintain consistent brand voice; oversaw content planning, posting, and campaign execution; analyzed performance metrics to optimize content.

Social Media CoordinatorNov 2024 – Present · 2 yrs 1 mo

Developed and executed social media strategies across Instagram, TikTok and X; repurposed podcasts and interviews into high-performing content; collaborated with teams to maintain a consistent brand voice; oversaw content planning, posting, and campaign execution.

Social Media Coordinator · Tony HortonNov 2023 – Present · 3 yrs 1 mo

Managed daily content and social media growth strategy; collaborated on content creation to drive engagement; oversee deliverables for campaigns, events, and partnerships; analyzed performance metrics to optimize content.

Social Media CoordinatorNov 2023 – Present · 3 yrs 1 mo
Social Media Coordinator · Dave AspreyAug 2018 – Jul 2023 · 5 yrs
Social Media CoordinatorAug 2018 – Jul 2023 · 5 yrs

Education

Bachelor's · University of Central Florida2012 – 2015
Bachelor's degree in Public Relations & Advertising · University of Central Florida2012 – 2015

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