Available to hire
Hi, I’m Sara Mercado, a social media coordinator and content strategist with a passion for turning brand stories into authentic, high-performing content. I enjoy crafting engaging campaigns across Instagram, TikTok, and XR formats, collaborating with teams to maintain a consistent brand voice and drive meaningful growth.
I love analyzing performance metrics, optimizing content strategies, and building partnerships that amplify reach. When I’m not creating content, I’m exploring new formats, tools, and trends to help brands stay curious, connected, and relevant.
Experience Level
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Social Media Coordinator
November 1, 2024 - PresentDeveloped and executed social media strategies across Instagram, TikTok and X; repurposed podcasts and interviews into high-performing content; collaborated with teams to maintain a consistent brand voice; oversaw content planning, posting, and campaign execution.
Social Media Coordinator
November 1, 2023 - PresentManaged daily content and social media growth strategy; collaborated on content creation to drive engagement; oversaw deliverables for campaigns, events, and partnerships; analyzed performance metrics to optimize content.
Social Media Coordinator
August 1, 2018 - July 23, 2023Led social media strategy to grow audience and brand awareness; created and managed daily content across platforms; supported campaigns for podcasts, events, and brand initiatives; analyzed metrics to optimize performance.
Social Media Coordinator at Tony Horton
November 1, 2023 - PresentManaged daily content and social media growth strategy; collaborated on content creation to drive engagement; oversee deliverables for campaigns, events, and partnerships; analyzed performance metrics to optimize content.
Social Media Coordinator at Brigham Buhler
November 1, 2024 - PresentDeveloped and executed social media strategies across Instagram, TikTok and XR exposure podcasts and interviews into high-performing content; collaborated with teams to maintain consistent brand voice; oversaw content planning, posting, and campaign execution; analyzed performance metrics to optimize content.
Social Media Coordinator at Dave Asprey
August 1, 2018 - July 1, 2023Led social media strategy to grow audience and brand awareness; created and managed daily content across platforms; supported campaigns for podcasts, events, and brand initiatives; analyzed performance metrics to optimize content; grew IG followers from 220k to 750k.
Education
Bachelor's at University of Central Florida
January 1, 2012 - January 1, 2015Bachelor's degree in Public Relations & Advertising at University of Central Florida
January 1, 2012 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Software & Internet
Experience Level
Intermediate
Intermediate
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