Available to hire
Hi, I’m Wayne Smith, a seasoned copywriter and creative director with two decades of agency experience across Brisbane, Munich, and beyond. I’ve led English copy teams, crafted brand voices, and delivered content across global agencies and major brands. I thrive on turning big ideas into concise, persuasive copy.
I love collaborating with clients and creatives to craft brands that feel human and authentic. When I’m not writing, I mentor junior writers and keep my knowledge sharp with courses like HubSpot SEO and the AWARD SCHOOL programs. You can view my most recent work at Website not available. Sign in: https://www.twine.net/signup Thanks. Wayne
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelancer at Publicis, Brisbane
August 31, 2024 - July 30, 2025Freelance copywriting and creative consultancy work.
Senior Writer at Ogilvy, Brisbane
February 29, 2024 - July 30, 2025Senior copywriter role involving creating strategic and creative content for major clients, delivering award-winning campaigns, and balancing creative excellence with strategic intent.
Senior Writer at Rumble Creative, Brisbane
May 31, 2019 - July 30, 2025Developed creative copy for diverse clients, contributing to strategic campaign delivery.
Creative Director - Copy at Iris Worldwide, Munich
June 30, 2017 - July 30, 2025Led the English copy team in the Munich office, overseeing creative direction and copywriting for international campaigns.
Senior Copywriter / Head of Copy at Global
February 29, 2016 - July 30, 2025Headed copywriting efforts, leading creative content development from 2008 to 2016.
Creative Consultant - Copywriter at GCAP Media / Canvas
June 30, 2008 - July 30, 2025Provided creative consultancy and copywriting expertise to media clients.
Copywriter at Capital Radio Group
May 31, 2005 - July 30, 2025Produced creative radio copy for various commercial radio stations.
Copywriter at C91.3
December 31, 2003 - July 30, 2025Created radio advertisements and creative copy.
Group Copywriter at R.G. Capital Radio
October 31, 2001 - July 30, 2025Responsible for copywriting across multiple radio stations within the group.
Head Copywriter at Hott FM 94.4
March 31, 2001 - July 30, 2025Led the copywriting team creating radio adverts and materials.
Head Copywriter at Radio City
December 31, 1999 - July 30, 2025Oversaw the copywriting operations for the radio station.
Freelancer at Publicis
August 1, 2024 - September 23, 2025Senior Writer at Ogilvy
February 1, 2024 - September 23, 2025Senior Writer at Rumble Creative
May 1, 2019 - September 23, 2025Creative Director - Copy at Iris Worldwide
June 1, 2017 - September 23, 2025Senior Copywriter / Head of Copy at Global
February 1, 2016 - September 23, 2025Creative Consultant - Copywriter at GCAP Media / Canvas
June 1, 2008 - September 23, 2025Copywriter at Capital Radio Group
May 1, 2005 - September 23, 2025Copywriter at C91.3
December 1, 2003 - September 23, 2025Group Copywriter at R.G. Capital Radio
October 1, 2001 - September 23, 2025Head Copywriter at Hott Fm 94.4
March 1, 2001 - September 23, 2025Head Copywriter at Radio City
December 1, 1999 - September 23, 2025Freelancer at Publicis
August 1, 2024 - September 23, 2025Freelance copywriter delivering advertising and content projects for Publicis agencies in Brisbane.
Senior Writer at Ogilvy
February 1, 2024 - September 23, 2025Led copywriting for campaigns, developed concepts, and collaborated with creative teams.
Senior Writer at Rumble Creative
May 1, 2019 - September 23, 2025Senior writer producing ad copy and content across clients.
Creative Director- Copy at Iris Worldwide
June 1, 2017 - September 23, 2025Creative Director – Copy overseeing copy across campaigns in Munich.
Senior Copywriter/ Head of Copy at Global
February 1, 2016 - September 23, 2025Head of English copy team in Munich office; responsible for global copy direction.
Creative Consultant-Copywriter at GCAP Media/ Canvas
June 1, 2008 - September 23, 2025Creative consultant and copywriter delivering campaigns.
Copywriter at Capital Radio Group
May 1, 2005 - September 23, 2025Copywriter for radio and campaigns across brands.
Copywriter at C91.3
December 1, 2003 - September 23, 2025Copywriter for radio station C91.3.
Group Copywriter at R.G. Capital Radio
October 1, 2001 - September 23, 2025Group Copywriter for the Capital Radio group.
Head Copywriter at Hott Fm 94.4
March 1, 2001 - September 23, 2025Head Copywriter for Hott FM 94.4.
Head Copywriter at Radio City
December 1, 1999 - September 23, 2025Head Copywriter for Radio City.
Freelancer at Publicis, Brisbane
August 1, 2024 - September 23, 2025Contract freelance copywriter contributing to campaigns across various clients.
Senior Writer at Ogilvy, Brisbane
February 1, 2024 - September 23, 2025Senior writer responsible for crafting compelling copy and collaborating with creative teams.
Senior Writer at Rumble Creative, Brisbane
May 1, 2019 - September 23, 2025Senior writer producing concepts and copy across multiple campaigns.
Creative Director - Copy at Iris Worldwide
June 1, 2017 - September 23, 2025Led the English copy team in the Munich office; steered copy direction for campaigns.
Senior Copywriter / Head of Copy at Global
February 1, 2016 - September 23, 2025Global role overseeing copy across offices; led copy team in Munich.
Creative Consultant - Copywriter at GCAP Media / Canvas
June 1, 2008 - September 23, 2025Creative consultancy focusing on copywriting for campaigns.
Copywriter at Capital Radio Group
May 1, 2005 - September 23, 2025Copywriter developing verbal and written content for radio campaigns.
Copywriter at C91.3
December 1, 2003 - September 23, 2025Copywriter contributing to station branding and on-air promotions.
Group Copywriter at R.G. Capital Radio
October 1, 2001 - September 23, 2025Group copywriter handling cross-station copy schedules and scripts.
Head Copywriter at Hott Fm 94.4
March 1, 2001 - September 23, 2025Head copywriter overseeing copy for all on-air and promotional material.
Head Copywriter at Radio City
December 1, 1999 - September 23, 2025Head copywriter responsible for studio and promotional copy.
Senior Writer at Ogilvy, Brisbane
August 31, 2024 - August 31, 2024Senior Writer on key campaigns; copywriting and concept development across client brands
Senior Writer at Rumble Creative, Brisbane
February 29, 2024 - February 29, 2024Senior Writer delivering copy across campaigns and leading creative collaboration
Creative Director- Copy at Iris Worldwide
May 31, 2019 - May 31, 2019Led the English copy team in the Munich office; provided creative direction and copy leadership
Senior Copywriter/ Head of Copy at Global
February 29, 2016 - February 29, 2016Global Senior Copywriter/ Head of Copy leading copy strategy and execution
Creative Consultant-Copywriter at GCAP Media/ Canvas
June 30, 2008 - June 30, 2008Creative Consultant-Copywriter
Copywriter at Capital Radio Group
May 31, 2005 - May 31, 2005Copywriter
Copywriter at C91.3
December 31, 2003 - December 31, 2003Copywriter
Group Copywriter at R.G. Capital Radio
October 31, 2001 - October 31, 2001Group Copywriter
Head Copywriter at Hott Fm 94.4
March 31, 2001 - March 31, 2001Head Copywriter
Head Copywriter at Radio City
December 31, 1999 - December 31, 1999Head Copywriter
Education
Diploma at University of West London
January 1, 2017 - December 31, 2017SEO course at HubSpot Academy
January 1, 2024 - September 23, 2025Creative Radio Advertising Diploma at University of West London
January 1, 2017 - September 23, 2025Radio Writers Workshop at Commercial Radio Australia
January 1, 2003 - September 23, 2025Radio Writers Workshop at Commercial Radio Australia
January 1, 2002 - September 23, 2025Award School at Australian Writers and Art Directors Association
January 1, 1997 - September 23, 2025SEO course at Hubspot Academy
January 1, 2024 - September 23, 2025Creative Radio Advertising Diploma at University of West London
January 1, 2017 - September 23, 2025Radio Writers Workshop at Commercial Radio Australia
January 1, 2003 - September 23, 2025Radio Writers Workshop at Commercial Radio Australia
January 1, 2002 - September 23, 2025Award School at Australian Writers and Art Directors Association
January 1, 1997 - September 23, 2025Award School at Australian Writers and Art Directors Association (Brisbane)
January 1, 1997 - September 23, 2025SEO course at Hubspot Academy
January 1, 2024 - September 23, 2025DipLCM - Creative Radio Advertising at Creative Radio Advertising DipLCM - Uni of West London
January 1, 2017 - September 23, 2025Radio Writers Workshop at Commercial Radio Australia, Sydney
January 1, 2003 - September 23, 2025Radio Writers Workshop at Commercial Radio Australia, Sydney
January 1, 2002 - September 23, 2025AWARD SCHOOL at The Australian Writers and Art Directors Association, Sydney
January 1, 1997 - September 23, 2025AWARD SCHOOL at The Australian Writers and Art Directors Association, Brisbane
January 1, 1997 - September 23, 2025HubSpot Academy SEO course at HubSpot Academy
January 1, 2024 - November 27, 2025DipLCM at Creative Radio Advertising, University of West London
January 1, 2017 - November 27, 2025Radio Writers Workshop at Commercial Radio Australia
January 1, 2002 - November 27, 2025Radio Writers Workshop at Commercial Radio Australia
January 1, 2003 - November 27, 2025AWARD SCHOOL at Aus Writers and Art Directors - Sydney
January 1, 1997 - November 27, 2025AWARD SCHOOL at Aus Writers and Art Directors - Brisbane
January 1, 1997 - November 27, 2025Qualifications
SEO Certified
January 1, 2024 - December 31, 2024Creative Radio Advertising Diploma
January 1, 2017 - December 31, 2017Radio Writers Workshop
January 1, 2003 - December 31, 2003Radio Writers Workshop
January 1, 2002 - December 31, 2002AWARD School
January 1, 2002 - December 31, 2002AWARD School
January 1, 1997 - December 31, 1997SEO Course - HubSpot Academy
January 1, 2024 - September 23, 2025SEO course
January 1, 2024 - September 23, 2025DipLCM - Creative Radio Advertising
January 1, 2017 - September 23, 2025Radio Writers Workshop
January 1, 2003 - September 23, 2025Radio Writers Workshop
January 1, 2002 - September 23, 2025AWARD SCHOOL
January 1, 1997 - September 23, 2025AWARD SCHOOL
January 1, 1997 - September 23, 2025HubSpot Academy SEO course
January 1, 2024 - November 27, 2025DipLCM
January 1, 2017 - November 27, 2025Radio Writers Workshop
January 1, 2002 - November 27, 2025Radio Writers Workshop
January 1, 2003 - November 27, 2025AWARD SCHOOL
January 1, 1997 - November 27, 2025AWARD SCHOOL
January 1, 1997 - November 27, 2025Industry Experience
Government, Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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