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Wayne Smith

View my body of work and bio at _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

View my body of work and bio at Website not available. Sign in: https://www.twine.net/signup

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Freelancer at Publicis, Brisbane
August 31, 2024 - July 30, 2025
Freelance copywriting and creative consultancy work.
Senior Writer at Ogilvy, Brisbane
February 29, 2024 - July 30, 2025
Senior copywriter role involving creating strategic and creative content for major clients, delivering award-winning campaigns, and balancing creative excellence with strategic intent.
Senior Writer at Rumble Creative, Brisbane
May 31, 2019 - July 30, 2025
Developed creative copy for diverse clients, contributing to strategic campaign delivery.
Creative Director - Copy at Iris Worldwide, Munich
June 30, 2017 - July 30, 2025
Led the English copy team in the Munich office, overseeing creative direction and copywriting for international campaigns.
Senior Copywriter / Head of Copy at Global
February 29, 2016 - July 30, 2025
Headed copywriting efforts, leading creative content development from 2008 to 2016.
Creative Consultant - Copywriter at GCAP Media / Canvas
June 30, 2008 - July 30, 2025
Provided creative consultancy and copywriting expertise to media clients.
Copywriter at Capital Radio Group
May 31, 2005 - July 30, 2025
Produced creative radio copy for various commercial radio stations.
Copywriter at C91.3
December 31, 2003 - July 30, 2025
Created radio advertisements and creative copy.
Group Copywriter at R.G. Capital Radio
October 31, 2001 - July 30, 2025
Responsible for copywriting across multiple radio stations within the group.
Head Copywriter at Hott FM 94.4
March 31, 2001 - July 30, 2025
Led the copywriting team creating radio adverts and materials.
Head Copywriter at Radio City
December 31, 1999 - July 30, 2025
Oversaw the copywriting operations for the radio station.
Freelancer at Publicis
August 1, 2024 - September 23, 2025
Senior Writer at Ogilvy
February 1, 2024 - September 23, 2025
Senior Writer at Rumble Creative
May 1, 2019 - September 23, 2025
Creative Director - Copy at Iris Worldwide
June 1, 2017 - September 23, 2025
Senior Copywriter / Head of Copy at Global
February 1, 2016 - September 23, 2025
Creative Consultant - Copywriter at GCAP Media / Canvas
June 1, 2008 - September 23, 2025
Copywriter at Capital Radio Group
May 1, 2005 - September 23, 2025
Copywriter at C91.3
December 1, 2003 - September 23, 2025
Group Copywriter at R.G. Capital Radio
October 1, 2001 - September 23, 2025
Head Copywriter at Hott Fm 94.4
March 1, 2001 - September 23, 2025
Head Copywriter at Radio City
December 1, 1999 - September 23, 2025
Freelancer at Publicis
August 1, 2024 - September 23, 2025
Freelance copywriter delivering advertising and content projects for Publicis agencies in Brisbane.
Senior Writer at Ogilvy
February 1, 2024 - September 23, 2025
Led copywriting for campaigns, developed concepts, and collaborated with creative teams.
Senior Writer at Rumble Creative
May 1, 2019 - September 23, 2025
Senior writer producing ad copy and content across clients.
Creative Director- Copy at Iris Worldwide
June 1, 2017 - September 23, 2025
Creative Director – Copy overseeing copy across campaigns in Munich.
Senior Copywriter/ Head of Copy at Global
February 1, 2016 - September 23, 2025
Head of English copy team in Munich office; responsible for global copy direction.
Creative Consultant-Copywriter at GCAP Media/ Canvas
June 1, 2008 - September 23, 2025
Creative consultant and copywriter delivering campaigns.
Copywriter at Capital Radio Group
May 1, 2005 - September 23, 2025
Copywriter for radio and campaigns across brands.
Copywriter at C91.3
December 1, 2003 - September 23, 2025
Copywriter for radio station C91.3.
Group Copywriter at R.G. Capital Radio
October 1, 2001 - September 23, 2025
Group Copywriter for the Capital Radio group.
Head Copywriter at Hott Fm 94.4
March 1, 2001 - September 23, 2025
Head Copywriter for Hott FM 94.4.
Head Copywriter at Radio City
December 1, 1999 - September 23, 2025
Head Copywriter for Radio City.
Freelancer at Publicis, Brisbane
August 1, 2024 - September 23, 2025
Contract freelance copywriter contributing to campaigns across various clients.
Senior Writer at Ogilvy, Brisbane
February 1, 2024 - September 23, 2025
Senior writer responsible for crafting compelling copy and collaborating with creative teams.
Senior Writer at Rumble Creative, Brisbane
May 1, 2019 - September 23, 2025
Senior writer producing concepts and copy across multiple campaigns.
Creative Director - Copy at Iris Worldwide
June 1, 2017 - September 23, 2025
Led the English copy team in the Munich office; steered copy direction for campaigns.
Senior Copywriter / Head of Copy at Global
February 1, 2016 - September 23, 2025
Global role overseeing copy across offices; led copy team in Munich.
Creative Consultant - Copywriter at GCAP Media / Canvas
June 1, 2008 - September 23, 2025
Creative consultancy focusing on copywriting for campaigns.
Copywriter at Capital Radio Group
May 1, 2005 - September 23, 2025
Copywriter developing verbal and written content for radio campaigns.
Copywriter at C91.3
December 1, 2003 - September 23, 2025
Copywriter contributing to station branding and on-air promotions.
Group Copywriter at R.G. Capital Radio
October 1, 2001 - September 23, 2025
Group copywriter handling cross-station copy schedules and scripts.
Head Copywriter at Hott Fm 94.4
March 1, 2001 - September 23, 2025
Head copywriter overseeing copy for all on-air and promotional material.
Head Copywriter at Radio City
December 1, 1999 - September 23, 2025
Head copywriter responsible for studio and promotional copy.
Senior Writer at Ogilvy, Brisbane
August 31, 2024 - August 31, 2024
Senior Writer on key campaigns; copywriting and concept development across client brands
Senior Writer at Rumble Creative, Brisbane
February 29, 2024 - February 29, 2024
Senior Writer delivering copy across campaigns and leading creative collaboration
Creative Director- Copy at Iris Worldwide
May 31, 2019 - May 31, 2019
Led the English copy team in the Munich office; provided creative direction and copy leadership
Senior Copywriter/ Head of Copy at Global
February 29, 2016 - February 29, 2016
Global Senior Copywriter/ Head of Copy leading copy strategy and execution
Creative Consultant-Copywriter at GCAP Media/ Canvas
June 30, 2008 - June 30, 2008
Creative Consultant-Copywriter
Copywriter at Capital Radio Group
May 31, 2005 - May 31, 2005
Copywriter
Copywriter at C91.3
December 31, 2003 - December 31, 2003
Copywriter
Group Copywriter at R.G. Capital Radio
October 31, 2001 - October 31, 2001
Group Copywriter
Head Copywriter at Hott Fm 94.4
March 31, 2001 - March 31, 2001
Head Copywriter
Head Copywriter at Radio City
December 31, 1999 - December 31, 1999
Head Copywriter
Senior Writer at Ogilvy, Brisbane
June 1, 2019 - February 1, 2024
Senior Writer at Rumble Creative, Brisbane
September 1, 2017 - May 1, 2019
Creative Director - Copy at Iris Worldwide
March 1, 2016 - June 1, 2017
Head of the English copy team in the Munich office
Senior Copywriter / Head of Copy at Global
June 1, 2008 - February 1, 2016
Creative Consultant - Copywriter at GCAP Media / Canvas
May 1, 2005 - June 1, 2008
Copywriter at Capital Radio Group
March 1, 2004 - May 1, 2005
Copywriter at C91.3
October 1, 2001 - December 1, 2003
Head Copywriter at Hott Fm 94.4
December 1, 1997 - March 1, 2001

Education

Diploma at University of West London
January 1, 2017 - December 31, 2017
SEO course at HubSpot Academy
January 1, 2024 - September 23, 2025
Creative Radio Advertising Diploma at University of West London
January 1, 2017 - September 23, 2025
Radio Writers Workshop at Commercial Radio Australia
January 1, 2003 - September 23, 2025
Radio Writers Workshop at Commercial Radio Australia
January 1, 2002 - September 23, 2025
Award School at Australian Writers and Art Directors Association
January 1, 1997 - September 23, 2025
SEO course at Hubspot Academy
January 1, 2024 - September 23, 2025
Creative Radio Advertising Diploma at University of West London
January 1, 2017 - September 23, 2025
Radio Writers Workshop at Commercial Radio Australia
January 1, 2003 - September 23, 2025
Radio Writers Workshop at Commercial Radio Australia
January 1, 2002 - September 23, 2025
Award School at Australian Writers and Art Directors Association
January 1, 1997 - September 23, 2025
Award School at Australian Writers and Art Directors Association (Brisbane)
January 1, 1997 - September 23, 2025
SEO course at Hubspot Academy
January 1, 2024 - September 23, 2025
DipLCM - Creative Radio Advertising at Creative Radio Advertising DipLCM - Uni of West London
January 1, 2017 - September 23, 2025
Radio Writers Workshop at Commercial Radio Australia, Sydney
January 1, 2003 - September 23, 2025
Radio Writers Workshop at Commercial Radio Australia, Sydney
January 1, 2002 - September 23, 2025
AWARD SCHOOL at The Australian Writers and Art Directors Association, Sydney
January 1, 1997 - September 23, 2025
AWARD SCHOOL at The Australian Writers and Art Directors Association, Brisbane
January 1, 1997 - September 23, 2025
HubSpot Academy SEO course at HubSpot Academy
January 1, 2024 - November 27, 2025
DipLCM at Creative Radio Advertising, University of West London
January 1, 2017 - November 27, 2025
Radio Writers Workshop at Commercial Radio Australia
January 1, 2002 - November 27, 2025
Radio Writers Workshop at Commercial Radio Australia
January 1, 2003 - November 27, 2025
AWARD SCHOOL at Aus Writers and Art Directors - Sydney
January 1, 1997 - November 27, 2025
AWARD SCHOOL at Aus Writers and Art Directors - Brisbane
January 1, 1997 - November 27, 2025
SEO course at Hubspot Academy
January 1, 2024 - December 23, 2025
DipLCM at Creative Radio Advertising, University of West London
January 1, 2017 - December 23, 2025
Radio Writers Workshop - Commercial Radio Australia at Sydney
January 1, 2002 - December 23, 2025
Award School at Aus Writers and Art Directors
January 1, 1997 - December 23, 2025

Qualifications

SEO Certified
January 1, 2024 - December 31, 2024
Creative Radio Advertising Diploma
January 1, 2017 - December 31, 2017
Radio Writers Workshop
January 1, 2003 - December 31, 2003
Radio Writers Workshop
January 1, 2002 - December 31, 2002
AWARD School
January 1, 2002 - December 31, 2002
AWARD School
January 1, 1997 - December 31, 1997
SEO Course - HubSpot Academy
January 1, 2024 - September 23, 2025
SEO course
January 1, 2024 - September 23, 2025
DipLCM - Creative Radio Advertising
January 1, 2017 - September 23, 2025
Radio Writers Workshop
January 1, 2003 - September 23, 2025
Radio Writers Workshop
January 1, 2002 - September 23, 2025
AWARD SCHOOL
January 1, 1997 - September 23, 2025
AWARD SCHOOL
January 1, 1997 - September 23, 2025
HubSpot Academy SEO course
January 1, 2024 - November 27, 2025
DipLCM
January 1, 2017 - November 27, 2025
Radio Writers Workshop
January 1, 2002 - November 27, 2025
Radio Writers Workshop
January 1, 2003 - November 27, 2025
AWARD SCHOOL
January 1, 1997 - November 27, 2025
AWARD SCHOOL
January 1, 1997 - November 27, 2025
Hubspot Academy SEO course
January 1, 2024 - December 23, 2025
DipLCM - Creative Radio Advertising
January 1, 2017 - December 23, 2025
Radio Writers Workshop - Commercial Radio Australia
January 1, 2002 - December 23, 2025
Award School - Aus Writers and Art Directors
January 1, 1997 - December 23, 2025

Industry Experience

Government, Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Travel & Hospitality, Other