Sneha B

Managed social media accounts, content shoots, regular postings, and ad campaigns for clients across FMCG, Lifestyle, and Corporate Exhibition industries. Developed monthly content calendars, crafted engaging content copies, wrote SEO-optimized blogs, and created impactful ad copies tailored to brand objectives. Handled end-to-end client coordination and built reporting dashboards for performance tracking and analysis. Strategized, executed, and managed multiple national-level exhibition campaigns for Informa Markets, including REI (Renewable Energy India Expo), WoCI (World of Concrete India), ChemExpo, RenewX India, and TBSI (The Battery Show India). Collaborated with creative and media teams to ensure seamless campaign delivery and brand consistency across all digital touchpoints. Supported Meta Ads strategy and execution for brands such as Experteeth, Anshul A Saraogi, Ingens, etc., focusing on maximizing engagement, lead generation, conversions and ROI.

Led creative planning and client communication for multiple social media campaigns, ensuring cohesive brand storytelling and consistent messaging across platforms. Collaborated closely with clients and internal creative teams to conceptualize and execute campaigns that aligned with brand goals and audience insights. Drove organic engagement and follower growth through tailored content strategies, timely campaign execution, and platform optimization. Spearheaded a User-Generated Content (UGC) and Vox-pop initiative for The Listening Room, resulting in a 20% increase in reach and engagement. Provided actionable insights through regular performance tracking, helping refine creative and strategic directions for future campaigns.

Assisted in developing integrated marketing plans and social media campaigns to enhance brand visibility and audience engagement for hospitality clients. Collaborated with cross-functional teams, photographers, videographers, and influencers to plan and execute high-quality shoots that aligned with campaign objectives. Supported the ideation and creation of content calendars, post captions, and visual assets, ensuring brand consistency across digital touchpoints. Managed timelines and deliverables to ensure timely project execution and seamless communication between creative, strategy, and client teams. Contributed to the growth of social presence by implementing creative storytelling and influencer-led activities that strengthened brand positioning in the hospitality sector.