I am a marketing professional with experience across campaigns, partnerships, and performance marketing, focused on translating consumer behavior into actionable insights. I am now moving towards the beauty and fragrance space, with a strong interest in storytelling, sensory branding, and identity-driven marketing. I look to contribute to brands that build meaningful, lasting connections with consumers by combining data-driven insights with creative storytelling, and by collaborating with cross-functional teams to drive growth and impactful narratives.

I am a marketing professional with experience across campaigns, partnerships, and performance marketing, focused on translating consumer behavior into actionable insights. I am now moving towards the beauty and fragrance space, with a strong interest in storytelling, sensory branding, and identity-driven marketing. I look to contribute to brands that build meaningful, lasting connections with consumers by combining data-driven insights with creative storytelling, and by collaborating with cross-functional teams to drive growth and impactful narratives.

Available to hire

I am a marketing professional with experience across campaigns, partnerships, and performance marketing, focused on translating consumer behavior into actionable insights. I am now moving towards the beauty and fragrance space, with a strong interest in storytelling, sensory branding, and identity-driven marketing.

I look to contribute to brands that build meaningful, lasting connections with consumers by combining data-driven insights with creative storytelling, and by collaborating with cross-functional teams to drive growth and impactful narratives.

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Language

English
Advanced
Hindi
Advanced

Work Experience

Management Trainee at Arc by 3.14
January 1, 2025 - August 1, 2025
Managed publisher relationships and coordinated campaign delivery across digital channels, ensuring timely execution and alignment on KPIs. Tracked campaign revenue and performance data, identifying trends and reporting key insights to internal stakeholders. Engaged with external partners (publishers/clients) to maintain strong working relationships and ensure account retention. Collaborated with cross-functional teams on campaign planning and messaging aligned with brand positioning. Prepared performance reports and dashboards to communicate revenue outcomes and campaign effectiveness.
Business Development Representative (BDR) at Coding Ninjas
September 1, 2024 - December 31, 2024
Drove lead-to-client conversions through personalized outreach and consultative communication. Built and maintained relationships with prospective learners, understanding their needs and aligning product offerings accordingly. Managed CRM pipelines, tracked follow-ups, and improved sales closure rates through structured communication workflows. Collaborated with marketing to refine outreach messaging and lead generation campaigns.

Education

Bachelor of Computer Applications (AR-VR) at Chandigarh University
June 1, 2022 - June 1, 2025
12th Humanities at Nation Public School
April 1, 2021 - June 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services