I’m Snežana Ilić, a psychologist with over 14 years in qualitative research and 7 years in leadership roles. I’m enthusiastic about technology and eager to apply knowledge and effort to improve people’s experiences. My interests include qualitative research and new technology, user and customer experience, behavioural economics and insights, podcasts on society, psychology and culture, and civic engagement.

Snežana Ilić

I’m Snežana Ilić, a psychologist with over 14 years in qualitative research and 7 years in leadership roles. I’m enthusiastic about technology and eager to apply knowledge and effort to improve people’s experiences. My interests include qualitative research and new technology, user and customer experience, behavioural economics and insights, podcasts on society, psychology and culture, and civic engagement.

Available to hire

I’m Snežana Ilić, a psychologist with over 14 years in qualitative research and 7 years in leadership roles. I’m enthusiastic about technology and eager to apply knowledge and effort to improve people’s experiences.

My interests include qualitative research and new technology, user and customer experience, behavioural economics and insights, podcasts on society, psychology and culture, and civic engagement.

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Language

Serbian
Fluent
English
Fluent
German
Advanced

Work Experience

Head of Qualitative Research at Smart Plus Research
January 1, 2021 - January 1, 2025
Led the qualitative research department and expanded the team from 2 to 6 members within two years; oversaw qualitative studies across FMCG, home appliances, telecommunications, banking, retail, e-commerce, education, HoReCa, airports, gaming and betting; designed and managed multi-method projects including IDIs, FGDs, ethnographies, diaries, forums, desk research, signification analyses and workshops; contributed to business development and client satisfaction.
Head of Qualitative Insights at Masmi
January 1, 2018 - January 1, 2021
Led qualitative research projects and expanded their scope threefold within the first year.
Senior Researcher at Ipsos
January 1, 2011 - January 1, 2018
Ran 70+ projects with direct engagement of 2800+ research participants; Censydiam Trends Curator (certified moderator and analyst); Ethnography Champion; Member of Ipsos Global Innovation Team;
Research Executive at Synovate
January 1, 2011 - January 1, 2011
Foundational experience in qualitative data collection, fieldwork and analysis.

Education

DIPLOMA IN PSYCHOLOGY (equivalent to Master's degree) at Faculty of Philosophy, University of Belgrade – Department of Psychology
January 11, 2030 - December 17, 2025
Diploma in Psychology (equivalent to Master's degree) at Faculty of Philosophy, University of Belgrade – Department of Psychology
January 11, 2030 - January 3, 2026

Qualifications

Censydiam Trends Curator (certified moderator and analyst)
January 11, 2030 - December 17, 2025
Ethnography Champion
January 11, 2030 - December 17, 2025

Industry Experience

Consumer Goods, Retail, Education, Government, Media & Entertainment, Gaming, Travel & Hospitality, Financial Services, Healthcare, Manufacturing, Professional Services, Transportation & Logistics, Other

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