Available to hire
I’m Snežana Ilić, a psychologist with over 14 years in qualitative research and 7 years in leadership roles. I’m enthusiastic about technology and eager to apply knowledge and effort to improve people’s experiences.
My interests include qualitative research and new technology, user and customer experience, behavioural economics and insights, podcasts on society, psychology and culture, and civic engagement.
Experience Level
Expert
Expert
Language
Serbian
Fluent
English
Fluent
German
Advanced
Work Experience
Head of Qualitative Research at Smart Plus Research
January 1, 2021 - January 1, 2025Led the qualitative research department and expanded the team from 2 to 6 members within two years; oversaw qualitative studies across FMCG, home appliances, telecommunications, banking, retail, e-commerce, education, HoReCa, airports, gaming and betting; designed and managed multi-method projects including IDIs, FGDs, ethnographies, diaries, forums, desk research, signification analyses and workshops; contributed to business development and client satisfaction.
Head of Qualitative Insights at Masmi
January 1, 2018 - January 1, 2021Led qualitative research projects and expanded their scope threefold within the first year.
Senior Researcher at Ipsos
January 1, 2011 - January 1, 2018Ran 70+ projects with direct engagement of 2800+ research participants; Censydiam Trends Curator (certified moderator and analyst); Ethnography Champion; Member of Ipsos Global Innovation Team;
Research Executive at Synovate
January 1, 2011 - January 1, 2011Foundational experience in qualitative data collection, fieldwork and analysis.
Education
DIPLOMA IN PSYCHOLOGY (equivalent to Master's degree) at Faculty of Philosophy, University of Belgrade – Department of Psychology
January 11, 2030 - December 17, 2025Diploma in Psychology (equivalent to Master's degree) at Faculty of Philosophy, University of Belgrade – Department of Psychology
January 11, 2030 - January 3, 2026Qualifications
Censydiam Trends Curator (certified moderator and analyst)
January 11, 2030 - December 17, 2025Ethnography Champion
January 11, 2030 - December 17, 2025Industry Experience
Consumer Goods, Retail, Education, Government, Media & Entertainment, Gaming, Travel & Hospitality, Financial Services, Healthcare, Manufacturing, Professional Services, Transportation & Logistics, Other
Experience Level
Expert
Expert
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