Sofyan Benhaddou
I'm Sofyan, a community builder with 5+ years of experience growing crypto communities from zero to tens of thousands of members.
About
I’m Sofyan, a community builder with 5+ years of experience growing crypto communities from zero to tens of thousands of members. I design and execute content-driven programs, engagement campaigns, and partnerships, blending strategy with hands-on implementation and AI tooling to scale community engagement and operations. I thrive on turning passive members into active contributors and shaping trusted ecosystem narratives through research-driven content.
I’m passionate about education, transparency, and collaboration across research, product, and business development. Highlights include leading bear-market community growth to 40K+ followers on X and 30K+ Discord members, hosting 20+ Twitter Spaces with ecosystem partners, and driving multi-launch campaigns that delivered thousands of signups and meaningful engagement. I also build AI-powered tooling (Souffl.AI, Elisa Framework) to scale content pipelines and community ops.
- 5 years' experience
- Joined May 2026
Languages
- FrenchFluent
- EnglishFluent
- Spanish; CastilianIntermediate
Industry experience
- Media & Entertainment
- Software & Internet
- Financial Services
- Professional Services
- Other
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Work experience· 4 roles
Participated in co-marketing for partner product launches; contributed to 20K impressions and 5K engagements; translated tokenomics and product mechanics into community-facing narratives; supported launches across partner platforms to drive education and participation.
Central interface between research, product, and BD; coordinated cross-team communication and aligned ecosystem stakeholders; built and managed a pipeline of 80+ partner protocols; maintained ongoing relationships and advanced discussions through structured follow-ups; contributed to ecosystem growth in regulated markets for an L1 blockchain focused on real-world asset tokenization.
Led community & content strategy during bear market; grew X (0→40K+) followers and Discord (30K+) members; designed gamified engagement campaigns with 3x participation; launched questing campaigns driving 5,000+ signups and 100+ daily active users; hosted 20+ Twitter Spaces; produced 50+ DeFi protocol research across ecosystems; built ecosystem narratives to strengthen trust and brand authority; contributed to $700K in sales through AI-powered community operations.
Education
Certifications and awards
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