I'm Sofyan, a community builder with 5+ years of experience growing crypto communities from zero to tens of thousands of members. I design and execute content-driven programs, engagement campaigns, and partnerships, blending strategy with hands-on implementation and AI tooling to scale community engagement and operations. I thrive on turning passive members into active contributors and shaping trusted ecosystem narratives through research-driven content. I’m passionate about education, transparency, and collaboration across research, product, and business development. Highlights include leading bear-market community growth to 40K+ followers on X and 30K+ Discord members, hosting 20+ Twitter Spaces with ecosystem partners, and driving multi-launch campaigns that delivered thousands of signups and meaningful engagement. I also build AI-powered tooling (Souffl.AI, Elisa Framework) to scale content pipelines and community ops.

Sofyan Benhaddou

I'm Sofyan, a community builder with 5+ years of experience growing crypto communities from zero to tens of thousands of members. I design and execute content-driven programs, engagement campaigns, and partnerships, blending strategy with hands-on implementation and AI tooling to scale community engagement and operations. I thrive on turning passive members into active contributors and shaping trusted ecosystem narratives through research-driven content. I’m passionate about education, transparency, and collaboration across research, product, and business development. Highlights include leading bear-market community growth to 40K+ followers on X and 30K+ Discord members, hosting 20+ Twitter Spaces with ecosystem partners, and driving multi-launch campaigns that delivered thousands of signups and meaningful engagement. I also build AI-powered tooling (Souffl.AI, Elisa Framework) to scale content pipelines and community ops.

Available to hire

I’m Sofyan, a community builder with 5+ years of experience growing crypto communities from zero to tens of thousands of members. I design and execute content-driven programs, engagement campaigns, and partnerships, blending strategy with hands-on implementation and AI tooling to scale community engagement and operations. I thrive on turning passive members into active contributors and shaping trusted ecosystem narratives through research-driven content.

I’m passionate about education, transparency, and collaboration across research, product, and business development. Highlights include leading bear-market community growth to 40K+ followers on X and 30K+ Discord members, hosting 20+ Twitter Spaces with ecosystem partners, and driving multi-launch campaigns that delivered thousands of signups and meaningful engagement. I also build AI-powered tooling (Souffl.AI, Elisa Framework) to scale content pipelines and community ops.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Community & Content Lead at ICEO
November 1, 2022 - August 31, 2024
Led community & content strategy during bear market; grew X (0→40K+) followers and Discord (30K+) members; designed gamified engagement campaigns with 3x participation; launched questing campaigns driving 5,000+ signups and 100+ daily active users; hosted 20+ Twitter Spaces; produced 50+ DeFi protocol research across ecosystems; built ecosystem narratives to strengthen trust and brand authority; contributed to $700K in sales through AI-powered community operations.
Project Manager at FOMOCRAFT
November 1, 2020 - November 1, 2022
Built and scaled communities from zero to 20K–40K members for 10+ crypto projects; designed onboarding flows, content calendars, and engagement strategies; coordinated AMAs, influencer partnerships, and content campaigns; translated tokenomics and tier models into clear community narratives; led launch operations across Polkastarter, RedKite, and Launchpool with oversubscribed raises (~$5M total).
Ecosystem Development Manager at MANTRA CHAIN
August 1, 2024 - February 28, 2026
Central interface between research, product, and BD; coordinated cross-team communication and aligned ecosystem stakeholders; built and managed a pipeline of 80+ partner protocols; maintained ongoing relationships and advanced discussions through structured follow-ups; contributed to ecosystem growth in regulated markets for an L1 blockchain focused on real-world asset tokenization.
DeFi / RWA Analyst at MANTRA CHAIN
August 1, 2024 - July 31, 2025
Participated in co-marketing for partner product launches; contributed to 20K impressions and 5K engagements; translated tokenomics and product mechanics into community-facing narratives; supported launches across partner platforms to drive education and participation.

Education

MSc Corporate Finance & Digital Business & Data Mgmt at SKEMA Business School
January 11, 2030 - May 5, 2026

Qualifications

CPGE (Undergrad) Math, Geopolitics, English, Spanish
January 11, 2030 - May 5, 2026

Industry Experience

Media & Entertainment, Software & Internet, Financial Services, Professional Services, Other