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Hi there! I’m a hands-on growth and demand-gen marketer, managing sales-led and product-led growth (PLG) motions at venture-backed and publicly traded organizations. I’ve led GTM programs across outbound and inbound SDRs, ABM, and events, and I’m proficient at weaving best-in-class martech with emerging AI to accelerate workflows. I’ve built and scaled demand-gen programs that boost pipeline and revenue, from PLG to hybrid sales-led motions, and I’ve repeatedly increased average deal size, enhanced funnel metrics, and aligned sales and marketing to win-both SMB and enterprise deals. I’m passionate about experimentation, data-driven decision making, and helping teams adopt AI in practical, measurable ways.…Hi there! I’m a hands-on growth and demand-gen marketer, managing sales-led and product-led growth (PLG) motions at venture-backed and publicly traded organizations. I’ve led GTM programs across outbound and inbound SDRs, ABM, and events, and I’m proficient at weaving best-in-class martech with emerging AI to accelerate workflows. I’ve built and scaled demand-gen programs that boost pipeline and revenue, from PLG to hybrid sales-led motions, and I’ve repeatedly increased average deal size, enhanced funnel metrics, and aligned sales and marketing to win-both SMB and enterprise deals. I’m passionate about experimentation, data-driven decision making, and helping teams adopt AI in practical, measurable ways.

Sobaan Khan

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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Hi there! I’m a hands-on growth and demand-gen marketer, managing sales-led and product-led growth (PLG) motions at venture-backed and publicly traded organizations. I’ve led GTM programs across outbound and inbound SDRs, ABM, and events, and I’m proficient at weaving best-in-class martech with emerging AI to accelerate workflows. I’ve built and scaled demand-gen programs that boost pipeline and revenue, from PLG to hybrid sales-led motions, and I’ve repeatedly increased average deal size, enhanced funnel metrics, and aligned sales and marketing to win-both SMB and enterprise deals. I’m passionate about experimentation, data-driven decision making, and helping teams adopt AI in practical, measurable ways.…Hi there! I’m a hands-on growth and demand-gen marketer, managing sales-led and product-led growth (PLG) motions at venture-backed and publicly traded organizations. I’ve led GTM programs across outbound and inbound SDRs, ABM, and events, and I’m proficient at weaving best-in-class martech with emerging AI to accelerate workflows. I’ve built and scaled demand-gen programs that boost pipeline and revenue, from PLG to hybrid sales-led motions, and I’ve repeatedly increased average deal size, enhanced funnel metrics, and aligned sales and marketing to win-both SMB and enterprise deals. I’m passionate about experimentation, data-driven decision making, and helping teams adopt AI in practical, measurable ways.

Available to hire

Hi there! I’m a hands-on growth and demand-gen marketer, managing sales-led and product-led growth (PLG) motions at venture-backed and publicly traded organizations. I’ve led GTM programs across outbound and inbound SDRs, ABM, and events, and I’m proficient at weaving best-in-class martech with emerging AI to accelerate workflows.

I’ve built and scaled demand-gen programs that boost pipeline and revenue, from PLG to hybrid sales-led motions, and I’ve repeatedly increased average deal size, enhanced funnel metrics, and aligned sales and marketing to win-both SMB and enterprise deals. I’m passionate about experimentation, data-driven decision making, and helping teams adopt AI in practical, measurable ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Demand Gen & ABM Consultant at Dolby Optiview

September 1, 2025 - September 1, 2025

Led demand generation and ABM initiatives for a recently acquired low-latency streaming startup, pivoting from PLG to hybrid GTM with AI-augmented workflows. Drove pipeline growth and higher deal value: +6.5x average deal size, over $3M pipeline per quarter, and $400k in pipeline with $185k closed/won. Ran end-to-end ABM campaigns including creative concepts, paid media, direct mail, events, enablement, and reporting. Enhanced SDR productivity with AI-powered prospecting (Clay, Apollo, AI agents) and expanded TAM by 185% in Salesforce across live sports, live shopping, and auction houses, delivering $650k in new pipeline. Built AI-personalized outbound sequences, achieving 20%+ reply rate; supported Q3 2025 multi-region, multi-vertical campaign matrices.

Independent Marketing Consultant at Kandescent Marketing

April 30, 2023 - April 30, 2023

As a self-employed marketing consultant, I helped SaaS startups and publicly traded enterprises with GTM motions and demand-gen programs. Created, tested, and optimized demand-gen campaigns across SEO, email, webinars, events, and paid channels, generating $4.2M aggregate pipeline. Drove seed-stage Shopify app signups by 300% in 6 months; improved SDR efficiency by 5x via automation; built offline demand gen programs; achieved 7% MoM paid signups for publicly traded company; built direct mail and seminars/trade shows.

Director of Demand Generation at Gremlin

October 1, 2022 - October 1, 2022

Led Demand Generation for a Series B infrastructure startup; implemented PLG and sales-led GTM motions; managed a team including Growth Marketing Manager and Marketing Ops Manager; scaled across global campaigns; increased opportunity creation by 50% (Q1 2022 to Q3 2022); improved demo signups by 159%; reduced MQLs by 50% to improve SDR quality; built campaign matrices for 1:1, 1:few, and 1:many across product lines for Q3 2025 multi-region campaigns.

Senior Digital Marketing Manager at Cisco Systems (Kenna Security/Cisco SBG)

December 1, 2021 - December 1, 2021

Led digital marketing for Cisco Security Business Group, integrating Kenna Security and Cisco XDR marketing systems. Launched collaborative campaigns and aligned cross-team GTM efforts for a successful integration post-acquisition.

Senior Digital Marketing Manager at Kenna Security (Acquired by Cisco)

June 1, 2021 - June 1, 2021

Owned digital and online pipeline for a Series C cybersecurity platform; contributed ~70% of the team’s $8M monthly pipeline. Managed martech including Marketo, Pardot, Terminus, DemandBase, Drift, Sendoso, Funnel.io; executed full-funnel ABM programs; optimized budgets; drove demo signups and MQL quality; implemented attribution within Salesforce.

Digital Marketing Manager at Emarsys

July 1, 2019 - July 1, 2019

Drove $280k pipeline per month as part of a revenue-driven demand-gen team; increased event registrations and global campaigns; managed martech stack; built ABM across accounts and improved SEO; led cross-regional campaigns to scale North America growth.

Head of Marketing at US Diagnostics

September 1, 2013 - September 1, 2013

First marketer for a boot-strapped healthcare startup; scaled the marketing function, elevated brand, and built outbound and inbound programs; increased top-of-funnel awareness and generated leads through digital campaigns and field marketing.

Account Executive at US Diagnostics

May 31, 2006 - May 31, 2006

Full-cycle sales for a startup healthcare organization; sourced and closed sales; managed and grew accounts.