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I'm Houda Etiahi, a London-based, award-winning social media leader with 10 years of experience building content, paid and community strategies for global brands including Havaianas, Citroën, HSBC, Nestlé, Samsung, Greenpeace, Nokia, and Firmenich. I excel at scaling engaged communities, delivering integrated campaigns, and driving commercial growth through data-driven, culturally resonant storytelling. I love redefining always-on and campaign social experiences, fostering long-lasting client partnerships, and leading cross-functional teams in fast-paced, innovative environments. My work blends creative storytelling with rigorous analytics to deliver measurable business impact across diverse industries.…I'm Houda Etiahi, a London-based, award-winning social media leader with 10 years of experience building content, paid and community strategies for global brands including Havaianas, Citroën, HSBC, Nestlé, Samsung, Greenpeace, Nokia, and Firmenich. I excel at scaling engaged communities, delivering integrated campaigns, and driving commercial growth through data-driven, culturally resonant storytelling. I love redefining always-on and campaign social experiences, fostering long-lasting client partnerships, and leading cross-functional teams in fast-paced, innovative environments. My work blends creative storytelling with rigorous analytics to deliver measurable business impact across diverse industries.

Houda Etiahi

Social Media Manager, Content Producer, Content Creator, +3

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I'm Houda Etiahi, a London-based, award-winning social media leader with 10 years of experience building content, paid and community strategies for global brands including Havaianas, Citroën, HSBC, Nestlé, Samsung, Greenpeace, Nokia, and Firmenich. I excel at scaling engaged communities, delivering integrated campaigns, and driving commercial growth through data-driven, culturally resonant storytelling. I love redefining always-on and campaign social experiences, fostering long-lasting client partnerships, and leading cross-functional teams in fast-paced, innovative environments. My work blends creative storytelling with rigorous analytics to deliver measurable business impact across diverse industries.…I'm Houda Etiahi, a London-based, award-winning social media leader with 10 years of experience building content, paid and community strategies for global brands including Havaianas, Citroën, HSBC, Nestlé, Samsung, Greenpeace, Nokia, and Firmenich. I excel at scaling engaged communities, delivering integrated campaigns, and driving commercial growth through data-driven, culturally resonant storytelling. I love redefining always-on and campaign social experiences, fostering long-lasting client partnerships, and leading cross-functional teams in fast-paced, innovative environments. My work blends creative storytelling with rigorous analytics to deliver measurable business impact across diverse industries.

Available to hire

I’m Houda Etiahi, a London-based, award-winning social media leader with 10 years of experience building content, paid and community strategies for global brands including Havaianas, Citroën, HSBC, Nestlé, Samsung, Greenpeace, Nokia, and Firmenich. I excel at scaling engaged communities, delivering integrated campaigns, and driving commercial growth through data-driven, culturally resonant storytelling.

I love redefining always-on and campaign social experiences, fostering long-lasting client partnerships, and leading cross-functional teams in fast-paced, innovative environments. My work blends creative storytelling with rigorous analytics to deliver measurable business impact across diverse industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Social Media & Content Manager at On the Edge

January 1, 2020 - January 1, 2025

Led storytelling initiatives blending environmental purpose with lifestyle culture; secured senior stakeholder buy-in; earned a Lovie Award and Webby nomination for the ReRooted campaign; grew the Gen-Z community to 150K+ followers and generated 26M+ views across Instagram, TikTok, and YouTube; launched a creator partnership program (40+ influencers) increasing reach by 420% over three years; built a 6-person editorial team and developed a Visual Identity Guide and Writing Style Playbook; implemented GTM/GA4 analytics driving data-driven decisions and a 300% increase in organic traffic; directed global paid campaigns achieving over 2 million downloads for mobile games.

Senior Social Media Producer at Social Element

January 1, 2019 - January 1, 2020

Primary day-to-day client contact for HSBC’s global and UK social media accounts; led stakeholder meetings, aligning goals and performance; managed resource allocation and optimized workflows; led a 24/7 engagement team of 20, increasing engagement by 15% and expanding scope/budget by 10%; produced global social media reporting and translated data into strategic insights; managed brand reputation and crisis responses in a regulated environment.

Social Media Manager at HMD Global (Nokia Mobile)

January 1, 2018 - January 1, 2019

Developed and executed editorial strategy for French social channels, achieving a 400% surge in engagement; identified and engaged French creators for flagship Paris event and sustained collaborations; streamlined global asset management for 90+ markets, ensuring brand consistency and efficiency.

Social Media Lead at Vanksen Luxembourg

January 1, 2016 - January 1, 2018

Led key client portfolio (Nestlé, Citroën, Grandvision, and more); directed content and community strategies, managed a 10-person team; drove 20% YoY revenue growth through upselling and cross-selling; reversed negative sentiment for Nestlé by 60%+ in three months via social-first storytelling.

Social Media Manager at Cheil Paris

January 1, 2015 - January 1, 2015

Drove engagement and brand visibility for Samsung; doubled engagement rates and delivered 800,000+ organic impressions.

Digital Project Manager at The Twelve Paris

January 1, 2013 - January 1, 2015

Managed client relationships for global and luxury brands (e.g., Firmenich, Greenpeace); oversaw cross-functional teams across web, app, social, and creative; delivered award-winning digital experiences (2 Awwwards, 1 FWA); led digital transformation projects, improving workflows and efficiency; revitalised Firmenich's multilingual website and social channels, increasing engagement by 50% and organic traffic by 20% (over 1M page views/month).

Social Media Manager at W40 Paris

January 1, 2012 - January 1, 2013

Led influencer campaigns for Havaianas Europe; achieved a 90% increase in online store traffic and 10%+ engagement rate; leveraged user-generated content to amplify community engagement.

Social Media Consultant at Havas Digital Paris

January 1, 2010 - January 1, 2011

Built and engaged communities for major automotive brands; rapidly grew Dunlop’s audience and achieved top industry rankings.