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Hi, I'm Monica Martinez, a Senior Global Social Media Specialist with over 10 years of experience leading and executing creative strategy and global social media initiatives. I develop high-performing paid and organic social content that drives acquisition and brand goals, and I rely on performance analytics to inform creative iteration and scalable content playbooks. I excel in strategic visual storytelling and short-form video production to translate complex brand USPs into thumb-stopping, audience-relevant content. I'm passionate about building scalable social programs, leading global teams, and mentoring stakeholders on content ideation, paid social, and crisis communications. I’ve steered campaigns for Glion/Sommet Education, Marriott Europe, Vodafone, Canon Europe, and more, delivering viral reach, strong engagement, and measurable impact while maintaining brand safety and strong partnerships.…Hi, I'm Monica Martinez, a Senior Global Social Media Specialist with over 10 years of experience leading and executing creative strategy and global social media initiatives. I develop high-performing paid and organic social content that drives acquisition and brand goals, and I rely on performance analytics to inform creative iteration and scalable content playbooks. I excel in strategic visual storytelling and short-form video production to translate complex brand USPs into thumb-stopping, audience-relevant content. I'm passionate about building scalable social programs, leading global teams, and mentoring stakeholders on content ideation, paid social, and crisis communications. I’ve steered campaigns for Glion/Sommet Education, Marriott Europe, Vodafone, Canon Europe, and more, delivering viral reach, strong engagement, and measurable impact while maintaining brand safety and strong partnerships.

Monica Martinez

Marketing Consultant, Social Media Freelancer, Social Media Manager, +6

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Hi, I'm Monica Martinez, a Senior Global Social Media Specialist with over 10 years of experience leading and executing creative strategy and global social media initiatives. I develop high-performing paid and organic social content that drives acquisition and brand goals, and I rely on performance analytics to inform creative iteration and scalable content playbooks. I excel in strategic visual storytelling and short-form video production to translate complex brand USPs into thumb-stopping, audience-relevant content. I'm passionate about building scalable social programs, leading global teams, and mentoring stakeholders on content ideation, paid social, and crisis communications. I’ve steered campaigns for Glion/Sommet Education, Marriott Europe, Vodafone, Canon Europe, and more, delivering viral reach, strong engagement, and measurable impact while maintaining brand safety and strong partnerships.…Hi, I'm Monica Martinez, a Senior Global Social Media Specialist with over 10 years of experience leading and executing creative strategy and global social media initiatives. I develop high-performing paid and organic social content that drives acquisition and brand goals, and I rely on performance analytics to inform creative iteration and scalable content playbooks. I excel in strategic visual storytelling and short-form video production to translate complex brand USPs into thumb-stopping, audience-relevant content. I'm passionate about building scalable social programs, leading global teams, and mentoring stakeholders on content ideation, paid social, and crisis communications. I’ve steered campaigns for Glion/Sommet Education, Marriott Europe, Vodafone, Canon Europe, and more, delivering viral reach, strong engagement, and measurable impact while maintaining brand safety and strong partnerships.

Available to hire

Hi, I’m Monica Martinez, a Senior Global Social Media Specialist with over 10 years of experience leading and executing creative strategy and global social media initiatives. I develop high-performing paid and organic social content that drives acquisition and brand goals, and I rely on performance analytics to inform creative iteration and scalable content playbooks. I excel in strategic visual storytelling and short-form video production to translate complex brand USPs into thumb-stopping, audience-relevant content.

I’m passionate about building scalable social programs, leading global teams, and mentoring stakeholders on content ideation, paid social, and crisis communications. I’ve steered campaigns for Glion/Sommet Education, Marriott Europe, Vodafone, Canon Europe, and more, delivering viral reach, strong engagement, and measurable impact while maintaining brand safety and strong partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

French

Advanced

Italian

Advanced

Work Experience

Senior Social Media Manager at The Crown Estate

January 1, 2024 - Present

Led data-driven social media strategies and content ideation for niche campaigns focused on heritage, tech and sustainability; developed governance, playbooks, and ROI-focused content templates; collaborated with external agencies to scale creative strategies while maintaining brand integrity.

Global Social Media and Content Manager (Head of Social) at Sommet Education

December 31, 2023 - October 17, 2025

Developed and executed global social media strategies targeting Millennial and Gen Z audiences; led a global team across platforms, launched TikTok channels with viral results, and steered cross-functional campaigns with brand leaders and agencies.

Senior Social Account Lead at Substance Global

December 31, 2019 - October 17, 2025

Led LATAM social marketing initiatives from US HQ for 20th Century Fox; ensured brand consistency, managed a team, and implemented data-led, cost-efficient asset production strategies.

Senior Social Media Marketing Specialist (Agency and Client Work) at Monica Martinez Ltd

January 1, 2014 - Present

Independent social media consultant delivering B2B and B2C campaigns across Vodafone, Marriott, Heathrow, Canon Europe, eBay Spain, and others; built scalable playbooks, led cross-functional teams, and supported fundraising and brand initiatives.

Senior Social Media Manager at The Crown Estate

January 1, 2024 - November 9, 2025

Led data-driven strategies and content ideation, collaborating with stakeholders to create niche campaigns that integrated AI technology and focused on heritage, technology and sustainability. Developed and executed data-driven corporate and C-Suite social media strategies, including playbooks and governance, to boost brand awareness and share of voice. Worked with external agencies to maximise content effectiveness and ROI, delivering on-brand, scalable creative strategies and templates. Mentored internal stakeholders on content ideation and campaign execution.

Global Social Media and Content Manager (Head of Social) at Sommet Education

December 31, 2023 - December 31, 2023

Developed and executed global social media strategies for Millennial and Gen Z audiences, coordinating with brand leaders and agencies and supporting cross-functional collaboration. Led a global team to implement end-to-end social campaigns across platforms, targeting Millennial and Gen Z. Spearheaded TikTok channel launches, delivering viral results and a steady stream of leads throughout the pandemic. Managed social media crises to safeguard brand reputation. Oversaw KPIs, content creation, and B2C/B2B partner campaigns to drive global brand awareness and engagement.

Senior Social Account Lead at Substance Global

December 31, 2019 - December 31, 2019

Implemented central initiatives from US HQ across LATAM offices, ensuring brand consistency. Led social marketing strategies for 20th Century Fox, managing a team of three and serving as the primary client contact. Used data-led insights to identify and implement cost-cutting opportunities in asset production.

Senior Social Media Marketing Specialist (Agency and Client Work) at Monica Martinez Ltd

January 1, 2014 - November 9, 2025

Led social processes and campaign implementation for Vodafone Business in an agile, cross-functional setting, delivering a 280% increase in LinkedIn shares on a B2B lead generation campaign for Vodafone Automotive, IoT, Cloud and Cybersecurity. Executed corporate social campaigns for MHP Group, 1000heads, Sapient Nitro, Heathrow, Pigzbe, Canon Europe, Naked Comms and Visibility IQ, driving brand growth and measurable results across B2C and B2B channels.

Global Social Media and Content Manager (Head of Social) at Sommet Education

January 1, 2019 - December 31, 2023

Developed and executed global social media strategies for Millennial and Gen Z audiences, coordinating with brand leaders and agencies and supporting cross-functional collaborations. Led a global team to develop and implement social media strategies and end-to-end campaigns across multiple platforms, specifically targeting Millennial and Gen Z. Spearheaded the launch of TikTok channels, which generated viral results and a consistent stream of leads throughout the pandemic. Managed social media crises and sensitive issues to safeguard brand reputation. Oversaw all KPIs, team development, content creation, B2C and B2B partner campaigns to drive global brand awareness and engagement.

Senior Social Account Lead at Substance Global

January 1, 2018 - December 31, 2019

Implemented central initiatives from US HQ across LATAM offices, ensuring brand consistency. Led the execution of social marketing strategies for 20th Century Fox, managing a team of three and serving as the primary client contact. Used data-led insights to identify and implement cost-cutting opportunities in asset production.