Hi, I’m Soediono Lenz, a creative graphic designer based in Pontianak, Indonesia. I specialize in branding, illustration, and print/digital design, delivering cohesive visuals across both offline and online channels. I love turning ideas into compelling visuals and building strong brand identities that resonate with audiences. In addition to graphic design, I explore content creation and videography, backed by a background in economics and marketing. I enjoy collaborating with clients to craft effective campaigns and stories, and I continually sharpen my skills with tools like Adobe Creative Cloud, CapCut, and freelance platforms such as Upwork.

Soediono Lenz

Hi, I’m Soediono Lenz, a creative graphic designer based in Pontianak, Indonesia. I specialize in branding, illustration, and print/digital design, delivering cohesive visuals across both offline and online channels. I love turning ideas into compelling visuals and building strong brand identities that resonate with audiences. In addition to graphic design, I explore content creation and videography, backed by a background in economics and marketing. I enjoy collaborating with clients to craft effective campaigns and stories, and I continually sharpen my skills with tools like Adobe Creative Cloud, CapCut, and freelance platforms such as Upwork.

Available to hire

Hi, I’m Soediono Lenz, a creative graphic designer based in Pontianak, Indonesia. I specialize in branding, illustration, and print/digital design, delivering cohesive visuals across both offline and online channels. I love turning ideas into compelling visuals and building strong brand identities that resonate with audiences.

In addition to graphic design, I explore content creation and videography, backed by a background in economics and marketing. I enjoy collaborating with clients to craft effective campaigns and stories, and I continually sharpen my skills with tools like Adobe Creative Cloud, CapCut, and freelance platforms such as Upwork.

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Language

English
Advanced
Indonesian
Fluent

Work Experience

Professional Graphic Designer at Freelance - Upwork
March 1, 2023 - June 8, 2024
Develop creative advertising content for various media including flyer, T-shirt and poster. Craft cohesive logo design and branding identity, ensuring seamless implementation across both physical stores and social media platforms. Illustrate various mascot, characters, colored book, and cards.
PrePress Graphic Designer at YOU Brothers Wedding Invitation Card
September 1, 2013 - June 8, 2024
Create, concept, and layout client's preferred wedding invitation design. Crafting illustrations and color template suitable for wedding mood. Prepared files ready for production ensuring all marking and color separation.
ATL Promotion Processor at Astra Motor International - Honda
September 1, 2009 - September 30, 2013
Help produce various campaign material for exhibition. Prepare various design and the implementation for outdoor promotion includes banner, billboard, and sign board. Deploy the advertising campaign on Cinema, TV, and social media.

Education

Bachelor of Economics at University of Tanjungpura
January 1, 2008 - December 31, 2010
Diploma of Business, English & Management at Polytechnic of Tonggak Equator
January 1, 2005 - December 31, 2008
Bachelor of Economics, Marketing at University of Tanjungpura
February 1, 2019 - February 11, 2026

Qualifications

Diploma of Business English & Management
January 11, 2030 - February 11, 2026

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Transportation & Logistics, Wholesale & Distribution, Professional Services