Soffiyah Muhammad Bello

Cultivated and managed a personal brand on Instagram, developed and executed content strategies across Instagram, LinkedIn, and X, created engaging Canva visuals and copy, implemented SEO and email marketing to boost organic reach, and managed HubSpot CRM workflows for lead nurturing and client communication.

Cultivated and managed a personal brand Instagram presence (@digitalsoffiyah) to showcase digital marketing expertise and attract remote clients. Developed and executed comprehensive content strategies across Instagram, LinkedIn, and X (Twitter), utilizing data-driven insights and platform analytics. Engineered engaging visual content with Canva and authored compelling copy tailored to target audiences. Implemented SEO and email marketing techniques to enhance organic reach and engagement. Administered HubSpot CRM workflows and campaigns for lead nurturing and client communication. Produced educational digital marketing content, fostering a consistent and engaged following.

Provided administrative and logistics support for daily office and field operations. Utilised SAP for inventory tracking, documentation, and management of operational records. Orchestrated logistics for field teams across multiple project sites. Managed safety equipment inventory and PPE distribution for over 50 staff members, ensuring 100% compliance. Prepared essential internal reports and correspondence for senior management.