Associate’s Degree in Fashion Design and a Diploma in Digital Marketing. Bilingual (English–Spanish), with over four years of experience collaborating with agencies and companies across the digital marketing (Fast Media Group), media and entertainment (Citytv), and fashion apparel (Capheina) industries. Skilled in content creation, copywriting, visual production, and performance measurement, with proficiency in tools such as Facebook Ads Library, Twist Digital, Ko Digital, Retool, Adobe Creative Suite, Canva, and CapCut. Additionally, I have worked as a freelance UGC (User-Generated Content) creator, producing authentic and engaging content for social media platforms like TikTok and Instagram.

Sofia Salazar Rodriguez

Associate’s Degree in Fashion Design and a Diploma in Digital Marketing. Bilingual (English–Spanish), with over four years of experience collaborating with agencies and companies across the digital marketing (Fast Media Group), media and entertainment (Citytv), and fashion apparel (Capheina) industries. Skilled in content creation, copywriting, visual production, and performance measurement, with proficiency in tools such as Facebook Ads Library, Twist Digital, Ko Digital, Retool, Adobe Creative Suite, Canva, and CapCut. Additionally, I have worked as a freelance UGC (User-Generated Content) creator, producing authentic and engaging content for social media platforms like TikTok and Instagram.

Available to hire

Associate’s Degree in Fashion Design and a Diploma in Digital Marketing. Bilingual (English–Spanish), with over four years of experience collaborating with agencies and companies across the digital marketing (Fast Media Group), media and entertainment (Citytv), and fashion apparel (Capheina) industries. Skilled in content creation, copywriting, visual production, and performance measurement, with proficiency in tools such as Facebook Ads Library, Twist Digital, Ko Digital, Retool, Adobe Creative Suite, Canva, and CapCut. Additionally, I have worked as a freelance UGC (User-Generated Content) creator, producing authentic and engaging content for social media platforms like TikTok and Instagram.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Social Media Content Creator at Bonsanté Clinique Psychosociale
September 1, 2025 - Present
Designed and managed the clinic’s Instagram feed, producing posts, carousels, and reels aligned with mental health communication guidelines. Assisted in copywriting using AI tools to ensure clear, accurate, and sensitive messaging. Planned and organized the monthly content calendar to support consistent and strategic communication. Key achievement: Structured and activated an Instagram account that previously lacked direction, establishing a clear content strategy and consistent publishing workflow.
Content Manager for Search Arbitrage at Fast Media Group
July 1, 2024 - Present
Designed, executed, and optimized campaigns focused on maximizing ROI through targeted keyword strategies and precise audience segmentation. Monitored daily campaign performance, including CTR and conversions, and adjusted creatives and copy based on real-time insights. Led the editing of high-impact video ads, developed strategic scripts for digital campaigns, and leveraged advanced AI tools to generate high-performing visual and copy assets. Key achievement: Achieved consistent monthly profit exceeding $20,000 USD through strategic campaign optimization while maintaining an ROI above 80%.
UGC Content Creator (Freelance) at Self-employed
September 1, 2023 - June 1, 2025
Developed and executed a comprehensive content strategy for Instagram and TikTok, overseeing the full process from ideation and planning to shooting and editing of photo and video content. Created visually engaging and brand-aligned content tailored to both national and international audiences, adapting tone and aesthetics to each target demographic. Applied strategic storytelling techniques to increase visibility and audience connection across digital platforms.
Wardrobe stylist at City TV
June 1, 2022 - October 1, 2022
Streamlined clothing colors and patterns for optimal on-camera performance. Ensured selected garments were in good condition. Assisted with daily fittings. Recommended apparel and styling techniques based on current trends.
Assistant Fashion Designer at Francisco Camacho
January 1, 2022 - June 1, 2022
Assisted with fashion design tasks and development in a professional design environment.
Assistant Fashion Designer Intern at Capheina LLC
May 1, 2021 - August 1, 2021
Assisted with fashion design tasks during internship, contributing to design processes and project support.

Education

Associate’s degree in Fashion Design at La Salle College (LCI Bogotá)
January 1, 2018 - November 1, 2021
Diploma in Digital Marketing at LCI Veritas
January 1, 2024 - January 1, 2024
Certificate Program in Fashion Business Essentials at Parsons School of Design
January 1, 2024 - January 1, 2024
Certificate Inside LVMH at LVMH
January 1, 2023 - January 1, 2023

Qualifications

Certificate Inside LVMH
January 1, 2023 - January 1, 2023
Certificate Program in Fashion Business Essentials
January 1, 2024 - January 1, 2024
Diploma in Digital Marketing
January 1, 2024 - January 1, 2024

Industry Experience

Media & Entertainment, Retail, Professional Services