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I'm Sofia Bogunovic, founder of Mouflon Labs, a strategic content studio that helps brands tell compelling stories at scale. With 8+ years of experience in editorial content, brand storytelling, and cross-functional collaboration, I translate complex ideas into clear, engaging narratives that align with business goals and customer insights. I love blending data-driven insights with creative storytelling, and I enjoy building scalable content systems, working with design, marketing, and product teams, and mentoring teams to deliver high-quality outputs across multimedia channels.…I'm Sofia Bogunovic, founder of Mouflon Labs, a strategic content studio that helps brands tell compelling stories at scale. With 8+ years of experience in editorial content, brand storytelling, and cross-functional collaboration, I translate complex ideas into clear, engaging narratives that align with business goals and customer insights. I love blending data-driven insights with creative storytelling, and I enjoy building scalable content systems, working with design, marketing, and product teams, and mentoring teams to deliver high-quality outputs across multimedia channels.

Sofia Bogunovic

Content Strategist, Content Creator, Brand Strategist, +2

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I'm Sofia Bogunovic, founder of Mouflon Labs, a strategic content studio that helps brands tell compelling stories at scale. With 8+ years of experience in editorial content, brand storytelling, and cross-functional collaboration, I translate complex ideas into clear, engaging narratives that align with business goals and customer insights. I love blending data-driven insights with creative storytelling, and I enjoy building scalable content systems, working with design, marketing, and product teams, and mentoring teams to deliver high-quality outputs across multimedia channels.…I'm Sofia Bogunovic, founder of Mouflon Labs, a strategic content studio that helps brands tell compelling stories at scale. With 8+ years of experience in editorial content, brand storytelling, and cross-functional collaboration, I translate complex ideas into clear, engaging narratives that align with business goals and customer insights. I love blending data-driven insights with creative storytelling, and I enjoy building scalable content systems, working with design, marketing, and product teams, and mentoring teams to deliver high-quality outputs across multimedia channels.

Available to hire

I’m Sofia Bogunovic, founder of Mouflon Labs, a strategic content studio that helps brands tell compelling stories at scale. With 8+ years of experience in editorial content, brand storytelling, and cross-functional collaboration, I translate complex ideas into clear, engaging narratives that align with business goals and customer insights.

I love blending data-driven insights with creative storytelling, and I enjoy building scalable content systems, working with design, marketing, and product teams, and mentoring teams to deliver high-quality outputs across multimedia channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Croatian

Advanced

Bulgarian

Intermediate

French

Advanced

Work Experience

Founder & Content Consultant at Mouflon Labs

January 1, 2023 - Present

Founder of Mouflon Labs, a strategic content studio. Lead cross-functional collaboration with design, marketing, and product teams to align storytelling with strategic goals; leverage AI tools to scale content; build a reporting framework to track performance; oversee brand voice and messaging across multimedia content; manage 10+ external collaborators and 3 employees; drive flagship publications and content-led initiatives.

Brand Communications Specialist at IE University

January 1, 2020 - October 17, 2025

Led the university’s global thought leadership publication initiatives (IE Insights); oversaw content, design, and distribution; directed content strategy for flagship events (e.g., COP25, South Summit); managed stakeholder communications and speaker content; contributed to cross-channel communications and brand storytelling.