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I am a Digital Strategist with over 6 years of experience in Marketing, specializing in the creation of integrated SEO strategies and Website Design. In my 5 years as a freelancer, I have managed over 50 projects. I manage my social media and digital marketing, creating content, funnels, courses, and launching webinars and digital products, which is why I have hands-on experience in all things marketing. I have a background in Events, mainly Corporate and Luxury, which helped refine my organization skills and eye for details.…I am a Digital Strategist with over 6 years of experience in Marketing, specializing in the creation of integrated SEO strategies and Website Design. In my 5 years as a freelancer, I have managed over 50 projects. I manage my social media and digital marketing, creating content, funnels, courses, and launching webinars and digital products, which is why I have hands-on experience in all things marketing. I have a background in Events, mainly Corporate and Luxury, which helped refine my organization skills and eye for details.

Sofia Cappelloni

Web Designer, SEO Expert, Copywriter, +2

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I am a Digital Strategist with over 6 years of experience in Marketing, specializing in the creation of integrated SEO strategies and Website Design. In my 5 years as a freelancer, I have managed over 50 projects. I manage my social media and digital marketing, creating content, funnels, courses, and launching webinars and digital products, which is why I have hands-on experience in all things marketing. I have a background in Events, mainly Corporate and Luxury, which helped refine my organization skills and eye for details.…I am a Digital Strategist with over 6 years of experience in Marketing, specializing in the creation of integrated SEO strategies and Website Design. In my 5 years as a freelancer, I have managed over 50 projects. I manage my social media and digital marketing, creating content, funnels, courses, and launching webinars and digital products, which is why I have hands-on experience in all things marketing. I have a background in Events, mainly Corporate and Luxury, which helped refine my organization skills and eye for details.

Available to hire

I am a Digital Strategist with over 6 years of experience in Marketing, specializing in the creation of integrated SEO strategies and Website Design.

In my 5 years as a freelancer, I have managed over 50 projects. I manage my social media and digital marketing, creating content, funnels, courses, and launching webinars and digital products, which is why I have hands-on experience in all things marketing. I have a background in Events, mainly Corporate and Luxury, which helped refine my organization skills and eye for details.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Portuguese

Advanced

Work Experience

SEO Strategist / Web Designer at Freelance

January 1, 2015 - Present

Delivered SEO strategies and web design solutions for multiple clients; created and implemented content strategies, optimized websites and digital presence.

Brand Analyst / Content Designer at Freelance

January 1, 2016 - Present

Analyzed branding and marketing needs, developed content design strategies and coordinated digital marketing initiatives.

Freelance Brand Research and Analysis at Self-Employed / Freelancer

January 1, 2025 - September 30, 2025

Creation and management of websites on the WordPress platform. Creation of digital strategies to optimize organic traffic on websites. Content strategy for websites and newsletters. Training for clients and companies.

Freelance Brand Research and Analysis at Freelancer

January 1, 2025 - September 30, 2025

Event Planner at Nobu Hotel - London

January 1, 2020 - September 30, 2025

Planned and managed luxury events for high-profile brands and clients, including fashion houses (e.g., Michael Kors), television productions (e.g., ITV), and beauty brands (e.g., Givenchy). Coordinated with multiple departments, suppliers, and agencies. Designed and executed digital communication strategies for events and managed budgets to optimize spend and impact.

Corporate Events Planner at CCTV Venues - London

June 4, 2018 - June 1, 2019

Planned and managed corporate events in the financial sector for banks (e.g., HSBC) and financial groups (e.g., JPMorgan and Ernst & Young). Coordinated with other departments, suppliers, and agencies to deliver polished events and logistics.

Freelance Digital Strategist / Brand Research and Analysis at Self-employed

January 1, 2025 - September 30, 2025

Creation and management of websites on the WordPress platform; development of digital strategies to optimize organic traffic; content strategy for websites and newsletters; training for clients and companies.

Event Planning and Luxury Events Manager at Nobu Hotel

January 1, 2020 - September 30, 2025

Planning and management of luxury events for fashion houses, television, and brand launches; coordination with suppliers and agencies; design and execution of digital communications strategies for events; budget management and optimization.

Corporate Events Planner at CCTV Venues

January 1, 2019 - September 30, 2025

Planning and management of corporate events in the financial sector: banks (e.g., HSBC), financial groups (e.g., JPMorgan and Ernst & Young); coordination with other departments, suppliers and agencies.