Sofia Hlinovsky
All round creative, strategic woman. I love to create, problem solve and I love to grow.
About
All round creative, strategic woman. I love to create, problem solve and I love to grow.
In my roles as Head of Brand and Creative, a Copywriter, Marketing Manager and a Senior Account Director, my core experience lies in developing strategy and creative comms for national and global brands.
I also had the pleasure of opening my own small business in brand, content, marketing, music supervision, production and sound design.
I am well versed in all brand & retail mediums from concept through to production; with a passion for brand and creative.
My key strengths are copywriting, creativity and conceptualising big ideas as well as brand strategy.
I have happily worked across a vast range of accounts including, Finance, Technology, Fashion, Telcos, Automotive, Property, Pharmaceutical, Health & Fitness, Consumer Electronics and FMCG. I am accustomed to driving complex communications platforms to market. Some of my clients were; Woolworths, Diageo, Toyota, Dick Smith, Caltex, Optus, Lendlease, Telstra, AMP and Rebel Sport.
My personal interests are music, art, human psychology, meditation and yoga.
- 19 years' experience
- Joined February 2026
Languages
- EnglishFluent
Industry experience
- Government
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
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Work experience· 8 roles
Leading and advocating for the production of high-quality, on-brand content to support NSW Government communications. Providing strategic brand guidance across agencies to improve consistency, awareness and trust; coordinating with subject-matter experts and key stakeholders; developing end-to-end user journeys aligned to the NSW Government visual identity and campaign objectives.
Founded a brand and communications consultancy. Developed brand purpose, identity and manifesto; created go-to-market and creative concepts; led client engagements and cross-functional teams; aligned brand initiatives with ATL/digital channels and campaign assets.
Led major brand campaigns, managed client relationships and cross-disciplinary teams; translated brand strategy into integrated marketing plans across digital and traditional channels; drove efficiency and growth while maintaining creative integrity.
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