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All round creative, strategic woman. I love to create, problem solve and I love to grow. In my roles as Head of Brand and Creative, a Copywriter, Marketing Manager and a Senior Account Director, my core experience lies in developing strategy and creative comms for national and global brands. I also had the pleasure of opening my own small business in brand, content, marketing, music supervision, production and sound design. I am well versed in all brand & retail mediums from concept through to production; with a passion for brand and creative. My key strengths are copywriting, creativity and conceptualising big ideas as well as brand strategy. I have happily worked across a vast range of accounts including, Finance, Technology, Fashion, Telcos, Automotive, Property, Pharmaceutical, Health & Fitness, Consumer Electronics and FMCG. I am accustomed to driving complex communications platforms to market. Some of my clients were; Woolworths, Diageo, Toyota, Dick Smith, Caltex, Optus, Lendlease, Telstra, AMP and Rebel Sport. My personal interests are music, art, human psychology, meditation and yoga.…All round creative, strategic woman. I love to create, problem solve and I love to grow. In my roles as Head of Brand and Creative, a Copywriter, Marketing Manager and a Senior Account Director, my core experience lies in developing strategy and creative comms for national and global brands. I also had the pleasure of opening my own small business in brand, content, marketing, music supervision, production and sound design. I am well versed in all brand & retail mediums from concept through to production; with a passion for brand and creative. My key strengths are copywriting, creativity and conceptualising big ideas as well as brand strategy. I have happily worked across a vast range of accounts including, Finance, Technology, Fashion, Telcos, Automotive, Property, Pharmaceutical, Health & Fitness, Consumer Electronics and FMCG. I am accustomed to driving complex communications platforms to market. Some of my clients were; Woolworths, Diageo, Toyota, Dick Smith, Caltex, Optus, Lendlease, Telstra, AMP and Rebel Sport. My personal interests are music, art, human psychology, meditation and yoga.

Sofia Hlinovsky

Art Director, Copywriter, Creative Director, +7

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All round creative, strategic woman. I love to create, problem solve and I love to grow. In my roles as Head of Brand and Creative, a Copywriter, Marketing Manager and a Senior Account Director, my core experience lies in developing strategy and creative comms for national and global brands. I also had the pleasure of opening my own small business in brand, content, marketing, music supervision, production and sound design. I am well versed in all brand & retail mediums from concept through to production; with a passion for brand and creative. My key strengths are copywriting, creativity and conceptualising big ideas as well as brand strategy. I have happily worked across a vast range of accounts including, Finance, Technology, Fashion, Telcos, Automotive, Property, Pharmaceutical, Health & Fitness, Consumer Electronics and FMCG. I am accustomed to driving complex communications platforms to market. Some of my clients were; Woolworths, Diageo, Toyota, Dick Smith, Caltex, Optus, Lendlease, Telstra, AMP and Rebel Sport. My personal interests are music, art, human psychology, meditation and yoga.…All round creative, strategic woman. I love to create, problem solve and I love to grow. In my roles as Head of Brand and Creative, a Copywriter, Marketing Manager and a Senior Account Director, my core experience lies in developing strategy and creative comms for national and global brands. I also had the pleasure of opening my own small business in brand, content, marketing, music supervision, production and sound design. I am well versed in all brand & retail mediums from concept through to production; with a passion for brand and creative. My key strengths are copywriting, creativity and conceptualising big ideas as well as brand strategy. I have happily worked across a vast range of accounts including, Finance, Technology, Fashion, Telcos, Automotive, Property, Pharmaceutical, Health & Fitness, Consumer Electronics and FMCG. I am accustomed to driving complex communications platforms to market. Some of my clients were; Woolworths, Diageo, Toyota, Dick Smith, Caltex, Optus, Lendlease, Telstra, AMP and Rebel Sport. My personal interests are music, art, human psychology, meditation and yoga.

Available to hire

Sydney, Australia

All round creative, strategic woman. I love to create, problem solve and I love to grow.

In my roles as Head of Brand and Creative, a Copywriter, Marketing Manager and a Senior Account Director, my core experience lies in developing strategy and creative comms for national and global brands.

I also had the pleasure of opening my own small business in brand, content, marketing, music supervision, production and sound design.

I am well versed in all brand & retail mediums from concept through to production; with a passion for brand and creative.

My key strengths are copywriting, creativity and conceptualising big ideas as well as brand strategy.

I have happily worked across a vast range of accounts including, Finance, Technology, Fashion, Telcos, Automotive, Property, Pharmaceutical, Health & Fitness, Consumer Electronics and FMCG. I am accustomed to driving complex communications platforms to market. Some of my clients were; Woolworths, Diageo, Toyota, Dick Smith, Caltex, Optus, Lendlease, Telstra, AMP and Rebel Sport.

My personal interests are music, art, human psychology, meditation and yoga.

Skills

Copywriting

Brand Identity

Presentation Design

Experience Level

Copywriting

Expert

Brand Identity

Expert

Presentation Design

Expert

Language

English

Fluent

Work Experience

Senior Brand Advisor at NSW Government – Department of Customer Service

October 1, 2022 - Present

Leading and advocating for the production of high-quality, on-brand content to support NSW Government communications. Providing strategic brand guidance across agencies to improve consistency, awareness and trust; coordinating with subject-matter experts and key stakeholders; developing end-to-end user journeys aligned to the NSW Government visual identity and campaign objectives.

Director / Founder at Evoke The Wolf

January 1, 2022 - October 31, 2022

Founded a brand and communications consultancy. Developed brand purpose, identity and manifesto; created go-to-market and creative concepts; led client engagements and cross-functional teams; aligned brand initiatives with ATL/digital channels and campaign assets.

Senior Account Director at Leo Burnett Sydney

April 1, 2014 - June 30, 2017

Led major brand campaigns, managed client relationships and cross-disciplinary teams; translated brand strategy into integrated marketing plans across digital and traditional channels; drove efficiency and growth while maintaining creative integrity.

Senior Account Director at Y&R Sydney

March 1, 2013 - April 30, 2014

Directed multi-channel brand campaigns; built client partnerships; oversaw strategy, creative briefs, production and delivery; guided teams to achieve targets across B2B and consumer categories.

Account Director at M&C Saatchi

September 1, 2011 - March 31, 2013

Responsible for large national/international campaigns; developed integrated brand strategies; directed creative development and production; collaborated with media and clients to optimize performance.

Senior Account Manager + Producer at Oddfellows

May 1, 2006 - May 31, 2009

Led high-profile campaigns; managed client relationships and end-to-end production for TV, print and digital; coordinated cross-functional teams; delivered on-time, on-budget results.

Senior Account Manager at Ogilvy

May 1, 2009 - September 30, 2011

Managed national ATL/national accounts; drove brand and media strategy; supervised teams; ensured effective execution across TV, radio, digital, and print.

Administration / Production at De Pasquale

November 1, 2001 - June 30, 2005

Agency administration, account service and production support; TV casting for key clients such as Westfield and Tourism Australia; supported account management and operations.