Available to hire
I’m Sofia Johansson, a Digital Growth Marketing Specialist and visual storyteller based in Malmö, Sweden. I help brands grow their online presence by blending strategic marketing with hands-on content creation. From planning campaigns and optimizing SEO to shooting photos and producing video assets, I bridge creative storytelling with data-driven results.
Over the years I have worked freelance and with teams on social media campaigns, website improvements, and creative projects. I enjoy turning ideas into visuals, managing content calendars, and using tools like HubSpot, Google Ads, Canva, DaVinci Resolve, CapCut, Photoshop and Lightroom to deliver engaging content that resonates with audiences and drives measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Swedish
Fluent
English
Fluent
Work Experience
Social Media Content Creator at Soluna Spa Malmö
May 1, 2025 - October 11, 2025Plan and execute social media content using a full-frame Canon and iPhone; editing in CapCut, DaVinci Resolve, Premiere Pro, and Photoshop; creating posts with copy and scheduling; manage Meta ad campaigns from content creation to analysis; boost bookings and strengthen Soluna's visual identity through creative storytelling.
Digital Growth Marketing Specialist at TeQflo
May 1, 2025 - October 11, 2025Led in-house and client marketing; created strategies; conducted analyses; produced visual content including photos, videos and podcasts using CapCut, Adobe Audition, Photoshop, Lightroom and Premiere Pro. Managed social media posts, Meta & LinkedIn ad campaigns and HubSpot CRM for website improvements, email marketing and blog posts; optimized SEO using SEMrush and Google Trends.
Social Media Content Creator at Soluna Spa Malmö
May 1, 2025 - October 11, 2025Developed and executed social media content; managed Meta ad campaigns, content creation using Canon and iPhone, and editing in CapCut, DaVinci Resolve, Premiere Pro and Photoshop; scheduled posts and analyzed performance to boost bookings; strengthened brand identity through creative storytelling.
Marketer, Photographer & Videographer at Soluna Spa
December 31, 2024 - July 30, 2025Freelance content creation including photography, videography, video editing using CapCut and DaVinci Resolve, photo editing with Photoshop, social media copywriting, content planning, and scheduling for campaigns and promotional material.
Materials Coordinator at Lund University (Högskoleprovet)
October 31, 2024 - July 30, 2025Coordinated materials for the Högskoleprovet test including test booklet management, answer sheet oversight, and cheating prevention measures.
Digital Growth Marketing Specialist at TeQ Flow
February 1, 2024 - PresentDeveloped end-to-end digital marketing strategies for in-house and client campaigns; produced visual content using CapCut, Adobe Premiere Pro, Photoshop and Lightroom; managed Meta and LinkedIn ad campaigns; implemented HubSpot CRM for website improvements and email marketing; created blog posts; optimized SEO using SEMrush and Google Trends.
Social Media Content Creator at Soluna Spa
February 1, 2024 - PresentPlan and execute social media content using a full-frame Canon and iPhone; edit in CapCut, DaVinci Resolve, Premiere Pro and Photoshop; create posts with copy and scheduling. Manage Meta ad campaigns, analyze performance, boosting bookings and strengthening visual identity through creative storytelling.
SEO Specialist at Freelance / Self-employed
February 1, 2024 - PresentFreelance SEO specialist focusing on improving on-page and off-page SEO, optimizing meta titles, headings and URLs, analyzing landing pages and tracking performance to deliver actionable insights.
Digital Growth Marketing Specialist at TeQflo
January 1, 2024 - PresentResponsible for in-house and client marketing, content creation, visual content production, lead generation, CRM and website optimization, client consulting, podcast and campaign management, collaboration, and networking.
Photographer at Freelance
December 31, 2023 - October 11, 2025Captured and edited professional photography with a focus on weddings and maternity sessions; developed a personal portfolio in fashion, model and makeup photography. Used a full-frame Canon camera with professional lenses; edited in Adobe Photoshop and Lightroom; created photo and video content for Meta and TikTok to support digital presence and adoption initiatives.
Photographer at Freelance
December 31, 2023 - July 30, 2025Provided photography services across wedding, pregnancy, and fashion photography sectors.
SEO-specialist at Learning to sleep
December 31, 2023 - July 30, 2025Managed SEO strategy enhancement, on-page SEO optimization, performance tracking, and landing page optimization as part of a time-limited thesis project.
SEO Internship / SEO Specialist
December 20, 2023 - October 11, 2025Learned to sleep Enhanced SEO strategies; optimized on-page elements such as meta titles and headings; analyzed landing pages and tracked performance to deliver actionable insights.
Content & Social Media Intern at Blinka Blå / Creative People
December 1, 2023 - October 11, 2025Supported digital marketing campaigns using HubSpot CRM, Google Ads and GTM; optimized SEO and website performance via competitor analysis, content audits and WordPress management; managed email marketing, workflows, and marketing automation; created visuals with Canva to enhance engagement; 12 weeks (October 2023 - December 2023).
Digital Media Intern at SVT Malmö
December 1, 2023 - October 11, 2025Content & Social Media Specialist Volunteer for Katthjälpen Malmö; provided daily care and socialization for cats; assisted with veterinary visits and hygiene/quarantine routines; created photo and video content for Meta and TikTok to support digital presence and adoption initiatives.
Photographer
December 1, 2023 - October 11, 2025Captured and edited professional photography focusing on weddings, maternity sessions and fashion; used a full-frame Canon with professional lenses; edited in Adobe Photoshop and Lightroom.
Content & Social Media Specialist Volunteer at Katthjälpen Malmö
December 1, 2023 - October 11, 2025Provided daily care for cats; assisted with veterinary visits; maintained hygiene and quarantine routines. Created photo and video content for Meta and TikTok to support digital presence and adoption initiatives; managed content calendars.
Digital Media Intern at SVT Malmö
December 1, 2023 - October 11, 2025Content & Social Media Specialist Volunteer; contributed to SVT Malmö's digital presence through content creation and social media activities.
Photographer at Freelance
December 1, 2023 - October 11, 2025Captured and edited professional photography focused on weddings, maternity, fashion, models and makeup; developed a personal portfolio; used full-frame Canon cameras with professional lenses; edited in Adobe Photoshop and Lightroom.
SEO Specialist (Internship) at LinkedIn
December 1, 2023 - October 11, 2025Learned and applied on-page SEO strategies; analyzed landing pages; tracked performance to deliver actionable insights. Worked with HubSpot CRM, Google Ads, GA4, Canva to support campaigns; managed email marketing workflows and marketing automation.
Content Creator / Videographer (Freelance)
June 1, 2023 - October 11, 2025Produced photography and videography for social campaigns on TikTok & Meta focusing on sustainability and food waste; created engaging content with Canva, DaVinci Resolve, Photoshop and Lightroom; managed content calendars.
Social Media Manager / Content Creator at SVT Malmö
January 31, 2018 - July 30, 2025Managed social media accounts (Instagram), created content, produced videos, assisted on film shoots, networked with actors, and contributed to projects such as 'Nattid – Sommaren Efter 9an,' 'Din Story,' and 'Festen.'
University Internship & Thesis Project at University
January 1, 2018 - October 11, 2025Supported digital marketing campaigns using HubSpot CRM, Google Ads & GA4; optimized SEO and website performance through competitor analysis, content audits, and WordPress management. Managed email marketing, workflows, marketing automation, GTM and created visuals with Canva to enhance engagement.
Digital Marketing Intern at SVT Malmö
January 1, 2018 - October 11, 2025Supported digital marketing campaigns using HubSpot CRM, Google Ads & GTM, optimized SEO and website performance through competitor analysis, content audits, and WordPress management; produced visuals with Canva to enhance engagement; university internship & thesis project.
Education
Higher Vocational degree at Medieinstitutet
August 1, 2022 - December 31, 2023Bachelor's degree at Malmö University
August 1, 2015 - June 30, 2018High School Diploma at Heleneholm High School
August 1, 2010 - June 30, 2013Higher Vocational Degree at Media Institute Malmö
August 1, 2020 - December 1, 2023Bachelor's Degree at Malmö University
August 1, 2022 - December 1, 2023High School Diploma at Heleneholm Gymnasium
August 1, 2010 - June 1, 2013Digital Marketing Manager at Medieinstitutet Malmö
August 1, 2022 - December 1, 2023High School Diploma at Heleneholm Gymnasium
August 1, 2010 - June 1, 2013Higher Vocational Degree in Digital Marketing Management at Medieinstitutet Malmö
August 1, 2022 - December 31, 2023Bachelor's Degree in Media Production & Processes at Malmö University
August 1, 2015 - June 30, 2018Music Theatre & Community Education at Heleneholm Gymnasium
August 1, 2010 - June 30, 2013Qualifications
Digital marketing internship at Topvisible
January 1, 2023 - March 31, 2023Creative internship at Blinka Blå / Creative Peoples
January 1, 2016 - March 31, 2016SEO Internship / SEO Specialist
August 20, 2023 - December 20, 2023Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Other, Software & Internet, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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