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Hi! I'm Sofía Martínez, a multidisciplinary designer with a passion for blending Industrial and Graphic Design to create innovative packaging systems and brand experiences. I love working on projects that balance aesthetics and functionality, especially for direct-to-consumer brands. I'm experienced in everything from product visualization to structural packaging and enjoy crafting visual storytelling content that helps brands connect with their audience. I'm always eager to explore new creative challenges and bring ideas to life with a user-centric approach.…Hi! I'm Sofía Martínez, a multidisciplinary designer with a passion for blending Industrial and Graphic Design to create innovative packaging systems and brand experiences. I love working on projects that balance aesthetics and functionality, especially for direct-to-consumer brands. I'm experienced in everything from product visualization to structural packaging and enjoy crafting visual storytelling content that helps brands connect with their audience. I'm always eager to explore new creative challenges and bring ideas to life with a user-centric approach.

Sofía Martínez

Packaging Designer, Graphic Designer, Pitch Deck Designer, +2

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Hi! I'm Sofía Martínez, a multidisciplinary designer with a passion for blending Industrial and Graphic Design to create innovative packaging systems and brand experiences. I love working on projects that balance aesthetics and functionality, especially for direct-to-consumer brands. I'm experienced in everything from product visualization to structural packaging and enjoy crafting visual storytelling content that helps brands connect with their audience. I'm always eager to explore new creative challenges and bring ideas to life with a user-centric approach.…Hi! I'm Sofía Martínez, a multidisciplinary designer with a passion for blending Industrial and Graphic Design to create innovative packaging systems and brand experiences. I love working on projects that balance aesthetics and functionality, especially for direct-to-consumer brands. I'm experienced in everything from product visualization to structural packaging and enjoy crafting visual storytelling content that helps brands connect with their audience. I'm always eager to explore new creative challenges and bring ideas to life with a user-centric approach.

Available to hire

Hi! I’m Sofía Martínez, a multidisciplinary designer with a passion for blending Industrial and Graphic Design to create innovative packaging systems and brand experiences. I love working on projects that balance aesthetics and functionality, especially for direct-to-consumer brands.

I’m experienced in everything from product visualization to structural packaging and enjoy crafting visual storytelling content that helps brands connect with their audience. I’m always eager to explore new creative challenges and bring ideas to life with a user-centric approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

French

Intermediate

Work Experience

Senior Graphic Designer at Universidad Anáhuac Qro.

January 1, 2022 - December 31, 2025

Led the redesign and brand alignment of university communication materials across departments, improving visual consistency and engagement across printed & digital channels.

Freelance Designer at Self-Employed

January 1, 2023 - June 8, 2024

Developed branding & packaging solutions focusing on structural design, dielines, material selection, and production-ready mockups. Delivered visual content for digital use and functional packaging adapted to manufacturing constraints.