I am Sofia Salazar Malky, a Creative and organized Social Media Specialist with 2 years of experience in content creation and digital strategy. I craft engaging content that aligns with business goals and drives customer engagement. I hold a Degree in Business Engineering from Universidad Católica Boliviana San Pablo, La Paz, Bolivia, combining business administration, finance, economics and marketing to understand all areas of a company holistically. I enjoy developing marketing strategies grounded in real business objectives, supported by analytics and KPI-driven results. I have experience managing social media presence for Yanbal and a tennis academy, creating strategic content for Instagram, stories, reels, and Facebook, planning content calendars, and collaborating with remote teams.

Sofia Salazar Malky

I am Sofia Salazar Malky, a Creative and organized Social Media Specialist with 2 years of experience in content creation and digital strategy. I craft engaging content that aligns with business goals and drives customer engagement. I hold a Degree in Business Engineering from Universidad Católica Boliviana San Pablo, La Paz, Bolivia, combining business administration, finance, economics and marketing to understand all areas of a company holistically. I enjoy developing marketing strategies grounded in real business objectives, supported by analytics and KPI-driven results. I have experience managing social media presence for Yanbal and a tennis academy, creating strategic content for Instagram, stories, reels, and Facebook, planning content calendars, and collaborating with remote teams.

Available to hire

I am Sofia Salazar Malky, a Creative and organized Social Media Specialist with 2 years of experience in content creation and digital strategy. I craft engaging content that aligns with business goals and drives customer engagement.

I hold a Degree in Business Engineering from Universidad Católica Boliviana San Pablo, La Paz, Bolivia, combining business administration, finance, economics and marketing to understand all areas of a company holistically. I enjoy developing marketing strategies grounded in real business objectives, supported by analytics and KPI-driven results. I have experience managing social media presence for Yanbal and a tennis academy, creating strategic content for Instagram, stories, reels, and Facebook, planning content calendars, and collaborating with remote teams.

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Language

English
Advanced
Spanish; Castilian
Fluent
Italian
Intermediate

Work Experience

Digital Strategy Specialist at Yanbal
May 1, 2025 - May 1, 2025
Specialized in digital strategy; contributed to social media campaigns, brand growth and content strategy.
Content Creator / Social Media Manager at Mother Focus VIP Tennis Academy
August 1, 2025 - August 1, 2025
Managed social media content and community engagement; organized recreational and sports events to enhance student engagement.

Education

Technical Diploma in English Translation and Interpretation at Montessori School, La Paz, Bolivia
January 1, 2007 - December 31, 2019
Degree in Business Engineering at Universidad Catolica Boliviana San Pablo, La Paz, Bolivia
January 1, 2020 - December 31, 2024
Technical Diploma in English Translation and Interpretation at Montessori School, La Paz, Bolivia
January 1, 2007 - January 1, 2019
Degree in Business Engineering at Universidad Catolica Boliviana San Pablo, La Paz, Bolivia
January 1, 2020 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Consumer Goods, Software & Internet