Creative and customer-focused professional with over four years of retail and customer service experience in fast-paced environments. Graduated with a 2:1 BA (Hons) in Photography from the University of South Wales, combining strong visual communication skills with commercial awareness gained through retail.

Sofia Payne-Johns

Creative and customer-focused professional with over four years of retail and customer service experience in fast-paced environments. Graduated with a 2:1 BA (Hons) in Photography from the University of South Wales, combining strong visual communication skills with commercial awareness gained through retail.

Available to hire

Creative and customer-focused professional with over four years of retail and customer service experience in fast-paced environments. Graduated with a 2:1 BA (Hons) in Photography from the University of South Wales, combining strong visual communication skills with commercial awareness gained through retail.

See more

Work Experience

Sales Associate at Urban Outfitters
January 1, 2023 - Present
Delivered excellent customer service in a busy fashion retail environment. Built product knowledge across fashion, accessories and lifestyle collections. Supported visual merchandising and maintained high presentation standards. Stepped up as team lead when management was absent, coordinating colleagues and supporting day-to-day store operations. Curated and styled mannequin displays to reflect seasonal campaigns and brand standards. Processed deliveries, replenished stock and maintained inventory accuracy while working collaboratively to achieve sales and operational targets. Adapted quickly to changing priorities during peak trading periods while maintaining great customer experience.
Crew Member at McDonald's
January 1, 2021 - January 1, 2023
Provided excellent customer service in a high-volume, fast-paced environment. Worked efficiently under pressure while maintaining high operational standards. Prepared food safely in line with company procedures and supported team members to ensure smooth daily operations. Developed strong communication, teamwork and problem-solving skills.

Education

BA (Hons) in Photography (2:1) at University of South Wales
January 11, 2030 - July 8, 2026
BTEC Level 3 Extended Diploma in Performing Arts (Distinction) at Stanwell School
January 11, 2030 - July 8, 2026
BTEC Level 3 Extended Diploma in Creative Media (Distinction) at Stanwell School
January 11, 2030 - July 8, 2026
Media Studies (Grade C) at Stanwell School
January 11, 2030 - July 8, 2026
Welsh Baccalaureate (Grade C) at Stanwell School
January 11, 2030 - July 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Education