Sofía Coello

Created digital marketing and brand assets across web, email, paid media, and social channels while maintaining visual consistency across multiple healthcare technology products. Developed landing page graphics and mobile-first experiences (hero imagery, CTA assets, and supporting visuals) for conversion-focused campaigns. Partnered with content, performance marketing, and product teams to translate complex healthcare and compliance concepts into clear, engaging visual communications. Led a website UI redesign to improve usability and responsiveness. Spearheaded scalable design systems for Audit Manager+ and SmartLine, including reusable templates, asset libraries, and visual systems that improved design efficiency and brand governance across web, mobile, print, and marketing touchpoints. Elevated brand identity and improved creative workflows through template standardization, version control, and best-practice documentation.

Led the implementation of a new company brand identity by establishing design guidelines, scalable systems, and visual standards for consistency across marketing, sales, executive communications, and customer-facing materials. Created social media graphics, event flyers, presentations, videos, case studies, and one-pagers, and managed social channels to increase brand awareness and audience engagement. Developed campaign landing page assets and promotional content tailored to key audiences and industry events. Designed sales collateral and executive-facing materials to support business development and partnerships. Collaborated with stakeholders to align visual strategy with business objectives. Established and upheld brand guidelines, streamlined internal branding efforts (including branded swag), managed HubSpot newsletters/company updates, and built a Figma brand asset library to improve access, consistency, and adoption of design standards.

Provided design support to Marketing, Sales, and the Executive Team, creating assets such as social media graphics, event flyers, presentations, videos, case studies, and one-pagers to increase brand recognition. Designed email newsletters and blog pages using HubSpot, MailChimp, and HTML/CSS. Edited videos with Adobe Premiere Pro and After Effects for marketing campaigns on YouTube, Instagram Reels, and LinkedIn. Served as sole editor for social media video publishing (at least 4 videos per month). Developed and implemented a streamlined design process using customizable Figma templates for Talent Acquisition, Human Resources, and Marketing teams to improve efficiency and maintain brand guidelines.