I’m Sofia Parenti, a Creative Art Director with a strong advertising and art direction background, and a deep love for visual storytelling. I enjoy translating ideas into mood boards, concepts, and final executed shoots, collaborating closely with production and marketing teams to make sure the design direction stays clear and effective from start to finish.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
I developed the Father’s Day campaign from concept to execution, creating the creative idea, visual identity and original illustrations from scratch. I designed the key visuals and adapted the campaign across social media and offline advertising formats, ensuring a consistent visual language across all touchpoints.
I developed the Valentine’s Day campaign from scratch, creating the original creative concept and defining the creative and art direction for the campaign’s video spots. I also developed all the visual adaptations for social media and digital advertising. The final animation and production were created in collaboration with an AI designer and an animation production studio.
Hire Sofia Parenti today
To get started post up your job and then invite Sofia Parenti to your job.