I'm Sofia Sosa, a UX/UI and brand designer who blends graphic design, marketing, and user experience to craft brands and digital products that align with business goals. As the founder and lead designer of Linea Branding, I collaborate with clients across Latin America and Europe to translate strategy into visual identity and delightful experiences. My career spans agency work and freelance projects in Madrid, Barcelona, Panama City, and beyond. I’ve earned recognition at BID Expo 2020 and 2022 for design that stands out, and I’ve led projects from branding and packaging to digital interfaces, always with a collaborative, user-centered approach.

Sofia Sosa

I'm Sofia Sosa, a UX/UI and brand designer who blends graphic design, marketing, and user experience to craft brands and digital products that align with business goals. As the founder and lead designer of Linea Branding, I collaborate with clients across Latin America and Europe to translate strategy into visual identity and delightful experiences. My career spans agency work and freelance projects in Madrid, Barcelona, Panama City, and beyond. I’ve earned recognition at BID Expo 2020 and 2022 for design that stands out, and I’ve led projects from branding and packaging to digital interfaces, always with a collaborative, user-centered approach.

Available to hire

I’m Sofia Sosa, a UX/UI and brand designer who blends graphic design, marketing, and user experience to craft brands and digital products that align with business goals. As the founder and lead designer of Linea Branding, I collaborate with clients across Latin America and Europe to translate strategy into visual identity and delightful experiences.

My career spans agency work and freelance projects in Madrid, Barcelona, Panama City, and beyond. I’ve earned recognition at BID Expo 2020 and 2022 for design that stands out, and I’ve led projects from branding and packaging to digital interfaces, always with a collaborative, user-centered approach.

See more

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Founder and Lead Designer at Linea Branding
January 1, 2023 - January 1, 2023
Brand design, branding strategy, packaging and digital product branding for clients; lead design and client relations.
Full-stack Designer at Magma Partners
January 1, 2024 - January 1, 2024
Product design and front-end development for portfolio startups; branding and UI/UX for investments.
Brand Designer (Freelance) at Self-employed / Freelance
January 1, 2020 - January 1, 2020
Branding and packaging design for various clients while completing Master’s Degree.
Junior Art Director at Kiosco Creativo
January 1, 2018 - January 1, 2018
Art direction and branding for clients; graphic design and illustration.
Founder and Lead Designer at Linea Branding
December 31, 2023 - December 31, 2023
I mix my background in graphic design, marketing and UX/UI to create brands and digital products that are strategically aligned with its business goals.
Founder and Lead Designer at Linea Branding
January 1, 2024 - November 20, 2025
Continues to lead Linea Branding, delivering branding and UX/UI work for clients and overseeing studio operations.
Full-stack designer at Magma Partners
December 31, 2024 - December 31, 2024
Full-stack designer contributing to product design and development projects.
Brand Designer (Freelance) at Freelance
January 1, 2020 - January 1, 2020
Brand design projects while completing Master’s Degree in Barcelona.

Education

Bachelor of Fine Arts in Graphic Design at Texas Christian University
January 1, 2012 - January 1, 2016
Master in Marketing at EADA Business School
January 1, 2018 - January 1, 2019
UX/UI Specialization at Ironhack (Remote)
January 1, 2022 - January 1, 2022
UX/UI Specialization at Ironhack
January 1, 2022 - November 20, 2025
Master in Marketing at EADA Business School
January 1, 2018 - January 1, 2019
BFA in Graphic Design at Texas Christian University (TCU)
January 1, 2012 - January 1, 2016
Minor in Business at Texas Christian University (TCU)
January 1, 2012 - January 1, 2016
BFA in Graphic Design with Minor in Business at Texas Christian University (TCU), Texas, USA
January 1, 2012 - January 1, 2016
UX/UI Specialization at Ironhack (Remote)
January 1, 2022 - January 1, 2022
Master in Marketing at EADA Business School Barcelona
January 1, 2018 - January 1, 2019

Qualifications

Bachelor of Fine Arts in Graphic Design (Minor in Business)
January 1, 2012 - January 1, 2016
Master in Marketing
January 1, 2018 - January 1, 2019
UX/UI Specialization
January 1, 2022 - January 1, 2022
UX/UI Specialization
January 1, 2022 - November 20, 2025
Master in Marketing - EADA
January 1, 2018 - January 1, 2019
UX/UI Specialization
January 1, 2022 - January 1, 2022
Master in Marketing
January 1, 2018 - January 1, 2019

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Other