Available to hire
Sofia is a creative and versatile social media and marketing professional with 4+ years of experience across social media, sales, PR, and event planning. She has built brands from scratch, delivers high-impact campaigns, and consistently produces performance-driven content as a freelance UGC creator.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Greek, Modern
Fluent
Work Experience
Social Media Manager, Marketing Specialist at Sofly account (referred as brand name in resume)
February 1, 2025 - PresentBuilt and grew social media for Amsterdam museums and activity brands, driving engagement, visibility, and brand growth. Managed events and created/edited/posted cohesive content across platforms while modeling campaign cohesion and brand presence.
Social Media Manager, Marketing Specialist / UGC (Freelance) at SoFly (Freelance)
February 1, 2025 - PresentFreelance UGC creator and social media/marketing specialist (2+ years). Create authentic, high-performing content for my own travel-focused page and for client accounts in travel, events, and lifestyle. Collaborate with 20+ brands to support brand awareness and audience growth through platform-native storytelling and engaging visual content.
Social Media Manager, Marketing Specialist (Freelance UGC Creator and Social Media Strategist) at Sofly account / Freelance (UGC & Social Media)
February 1, 2025 - PresentFreelance UGC creator and social media strategist working with 20+ brands across travel, events, and lifestyle. Create authentic, high-performing content for both own travel-focused pages and client accounts. Support brand visibility and audience connection by producing and optimizing creative formats for social platforms and maintaining consistent brand presence.
Social Media Manager, Content Creator at Entecon (Amsterdam)
September 1, 2024 - December 31, 2024Handled social media content creation and postings. Focused on French-speaking clients and supported smooth airport logistics for arrivals and departures in a fast-paced environment to ensure efficient solutions and high client satisfaction.
TUI Airport Representative at Heraklion Crete Airport
February 1, 2024 - July 1, 2024Managed international client relationships and maintained a cohesive luxury brand presence. Achieved 95% positive feedback and supported consistent service delivery. Boosted Instagram and TikTok performance by doubling likes, growing 70% of followers organically, and increasing client reach by 8x.
Social Media Manager, Content Creator at SoFly / SoFly account (Amsterdam, Netherlands)
February 1, 2024 - December 2, 2024Grew social media for Amsterdam museums and activity brands, driving engagement, visibility, and overall brand growth (e.g., rapid growth from 3K to 40K). Managed events and created, edited, and posted campaign content while modeling for campaign shoots. Shaped cohesive brand experience across platforms.
Social Media Manager, Content Creator at Enticon, Amsterdam
February 1, 2024 - December 2, 2024Supported French-speaking clients as a social media manager and content creator. Resolved arrival/departure logistics issues to ensure seamless airport experience in a fast-paced environment. Handled logistical challenges efficiently while maintaining high client satisfaction.
Social Media Manager, Content Creator at SoFly (Amsterdam, Netherlands)
February 1, 2024 - December 2, 2024Grew social media for Amsterdam museums and activity brands, driving engagement, visibility, and overall brand growth (including rapid account growth from ~3K to ~40K). Managed events and created, edited, and posted campaign content while modeling and shaping cohesive brand experiences across platforms.
Social Media Manager, Marketing Specialist at Sofi Kounalaki Social Media Manager / Marketing Specialist (re: freelance UGC and social media)
February 1, 2024 - February 1, 2026Freelance UGC creator and social media strategist with 2+ years of experience collaborating with 20+ brands across travel, events, and lifestyle industries. Creates authentic, high-performing content for her own travel-focused page and client accounts, supporting audience connection and brand differentiation online.
Freelance UGC Creator and Social Media Strategist at Freelance
January 1, 2024 - PresentCollaborated with 20+ brands across travel, events, and lifestyle industries. Created authentic, high-performing content for both her own travel-focused page and client accounts, helping brands connect with their audiences and stand out online.
Sales Representative at British American Tobacco
October 1, 2023 - January 1, 2024Promoted heated tobacco products across shops, festivals, and campaigns in Thessaloniki, driving brand visibility. Exceeded daily sales targets by 20% and ranked among the top 20 performers nationwide.
Social Media Manager, Content Creator at Eduact, Thessaloniki
February 1, 2023 - July 1, 2024Managed daily social media content to boost engagement and raise event visibility. Led campaigns for the Greek Robotics Finals, increasing attendance and expanding online reach.
Social Media Manager, Content Creator at Eduact (Thessaloniki)
February 1, 2023 - July 1, 2023Managed daily social media content, boosting engagement and raising event visibility. Led campaigns for the Greek Robotics Finals, increasing attendance and expanding online reach for the event.
Social Media Manager, Content Creator at SoFly / SoFly account
February 1, 2023 - July 1, 2024Handled day-to-day social media content, boosting engagement and increasing event visibility. Led campaigns for the Greek Robotics Finals, increasing attendance and expanding online reach, supporting broader regional marketing visibility through promotional execution.
Promoter / Marketing Strategist at Active, Heraklion / Thessaloniki
January 1, 2022 - December 31, 2022Assisted with on-site campaigns and promotional activities, gaining hands-on marketing experience. Supported marketing efforts for multiple companies across Heraklion, Thessaloniki, and Athens to boost brand visibility in regional markets.
Promoter / Marketing Strategist (support) at Active (Heraklion / Thessaloniki)
January 1, 2022 - December 31, 2022Assisted with on-site campaigns and promotional activities across Heraklion, Thessaloniki, and Athens, gaining hands-on marketing experience. Supported marketing efforts for multiple companies to boost brand visibility in regional markets.
Sales Representative at British American Tobacco
February 1, 2021 - December 31, 2022Promoted heated tobacco products in shops, festivals, and campaigns across Thessaloniki, driving brand visibility. Exceeded daily sales targets by 20% and ranked among top 20 performers nationwide.
Content Creator (Remote) at Layla.ai (Berlin, remote)
February 1, 2021 - December 31, 2022Produced and posted engaging content across social platforms to promote Layla.ai. Created creative visuals and copy aligned to the audience and supported marketing campaigns to increase brand awareness and online visibility.
Social Media Manager, Content Creator (UCG / Social media management) at SoFly / SoFly Account (relevant period)
February 1, 2021 - December 31, 2022Grew social media for Amsterdam museum and activity brands and activation/engagement-focused brands. Managed events and created/edited/posted content while modeling campaign cohesion across platforms. Delivered measurable growth through consistent posting and audience engagement tactics.
Social Media Manager, Content Creator at Enticón, Amsterdam
February 1, 2021 - December 1, 2022Social media manager and content creator focusing on French-speaking clients. Resolved arrival and departure logistics issues in a fast-paced airport environment to ensure a smooth passenger experience and high client satisfaction. Managed customer-facing challenges, handled dynamic coordination, and supported consistent service quality.
TU I Airport Representative at Heraklion Crete Airport
February 1, 2021 - December 1, 2022Managed international client relationships, achieving 95% positive feedback and maintaining a cohesive luxury brand presence. Boosted Instagram and TikTok performance—doubling likes, growing followers by ~70% organically, and increasing client reach by ~8x.
Content Creator at Layla (Berlin, remote)
January 1, 2021 - December 1, 2021Produced and posted engaging social media content to promote Layla.ai across platforms, increasing brand awareness and online visibility. Crafted creative visuals and copy aligned to audience needs and supported marketing campaigns.
Promoter / Marketing Strategist at Active, Heraklion / Thessaloniki
January 1, 2020 - December 1, 2020Assisted with on-site campaigns and promotional activities, gaining hands-on marketing experience. Supported marketing efforts for multiple companies across Heraklion, Thessaloniki, and Athens to boost brand visibility in regional markets.
Social Media Manager, Content Creator at Eduact, Thessaloniki
January 1, 2020 - PresentManaged daily social media content, boosting engagement and raising event visibility. Led campaigns for the Greek Robotics Finals, increasing attendance and expanding online reach.
Content Creator at Layla.ai, Berlin (remote)
January 1, 2018 - January 1, 2021Produced and posted engaging social media content to promote Layla.ai across multiple platforms, increasing brand awareness and online visibility. Crafted creative visuals and copy aligned with the audience and supported marketing campaigns.
TUI Airport Representative at Heraklion Crete Airport
January 1, 2018 - December 1, 2021Managed international client relationships and achieved 95% positive feedback while maintaining a consistent luxury brand presence. Boosted Instagram and TikTok performance by doubling likes, growing 70% of followers organically, and increasing client reach 8x. Supported travel operations through proactive service and coordination.
Sales Representative at British American Tobacco
January 1, 2018 - January 1, 2021Promoted heated tobacco products across shops, festivals, and campaigns in Thessaloniki, driving brand visibility. Exceeded daily sales targets by 20%, ranking among the top 20 performers nationwide.
Education
Law School (European and International Economic Law / Business Law) at University of Macedonia
September 1, 2020 - June 1, 2025European Law / International Economic Law / Business Law (Spring Semester exchange) at Universidade de Lisboa
March 1, 2023 - June 1, 2023Law School (European Law / Business Law / International Economic Law) - attended and passed classes; MUN participation at University of Macedonia
September 1, 2020 - June 1, 2025European Law (Spring semester) - attended classes at Universidade de Lisboa
March 1, 2023 - June 1, 2023Social media engagement & design (specialized course) at Courseera (Completed specialized training)
January 1, 2025 - January 1, 2025Law School (European business studies / law) at University of Macedonia
September 1, 2020 - June 1, 2025Law (European law / business law) - Spring semester at Universidade de Lisboa
January 1, 2023 - June 1, 2023Law at University of Macedonia
September 1, 2020 - June 1, 2025 at Universidade de Lisboa
March 1, 2023 - September 1, 2023Qualifications
Coursera course: Social media engagement and design (specialized training)
January 1, 2025 - July 28, 2026Certificate / training: Social media engagement & design (CourseEra) - specialized course
January 1, 2025 - January 1, 2025Social Media Course (engagement and design)
January 1, 2025 - July 28, 2026International and European Business Studies (law school studies)
September 1, 2020 - June 1, 2025Social Media Courses on Engagement and Design (Coursera)
January 1, 2025 - July 28, 2026Social Media Engagement and Design (Coursera) - completed specialized training
January 1, 2025 - July 28, 2026Industry Experience
Media & Entertainment, Travel & Hospitality, Education, Retail, Transportation & Logistics, Professional Services, Non-Profit Organization, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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