Sofia Kounalaki

Built and grew social media for Amsterdam museums and activity brands, driving engagement, visibility, and brand growth. Managed events and created/edited/posted cohesive content across platforms while modeling campaign cohesion and brand presence.

Freelance UGC creator and social media/marketing specialist (2+ years). Create authentic, high-performing content for my own travel-focused page and for client accounts in travel, events, and lifestyle. Collaborate with 20+ brands to support brand awareness and audience growth through platform-native storytelling and engaging visual content.

Freelance UGC creator and social media strategist working with 20+ brands across travel, events, and lifestyle. Create authentic, high-performing content for both own travel-focused pages and client accounts. Support brand visibility and audience connection by producing and optimizing creative formats for social platforms and maintaining consistent brand presence.