I am a freelance graphic designer and digital illustrator with over five years of experience crafting visuals for branding, packaging, social media, and editorial content across industries such as real estate, hospitality, education, and health. I am known for my attention to detail and my ability to adapt to each client's needs, which has helped me build a solid professional reputation. Based in Cartagena, Colombia, I am bilingual in English (C1) and have professional experience in visual identity design, branding, illustration, and motion graphics, with a foundation in video editing. I enjoy collaborating with marketing and communications teams to develop visual strategies that boost engagement and drive results.

Sofia Forero

I am a freelance graphic designer and digital illustrator with over five years of experience crafting visuals for branding, packaging, social media, and editorial content across industries such as real estate, hospitality, education, and health. I am known for my attention to detail and my ability to adapt to each client's needs, which has helped me build a solid professional reputation. Based in Cartagena, Colombia, I am bilingual in English (C1) and have professional experience in visual identity design, branding, illustration, and motion graphics, with a foundation in video editing. I enjoy collaborating with marketing and communications teams to develop visual strategies that boost engagement and drive results.

Available to hire

I am a freelance graphic designer and digital illustrator with over five years of experience crafting visuals for branding, packaging, social media, and editorial content across industries such as real estate, hospitality, education, and health. I am known for my attention to detail and my ability to adapt to each client’s needs, which has helped me build a solid professional reputation.

Based in Cartagena, Colombia, I am bilingual in English (C1) and have professional experience in visual identity design, branding, illustration, and motion graphics, with a foundation in video editing. I enjoy collaborating with marketing and communications teams to develop visual strategies that boost engagement and drive results.

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Language

English
Advanced

Work Experience

Creative - Graphic Designer at ESTELA, software developing company
January 1, 2025 - January 1, 2025
Developed visual identities, logos, posts for digital media and corporate materials; designed visual strategies for national and international events; contributed to brand recognition and lead generation; gained experience with email marketing campaigns using HubSpot.
Marketing Specialist - Graphic Designer at ESTELA, software developing company
September 1, 2023 - September 1, 2023
Created visual identities, branding assets, social media content and corporate materials; supported marketing and revenue initiatives; designed visual strategies for events and campaigns to boost customer acquisition; worked with tools such as HubSpot for email marketing.
Freelance Graphic Designer at Self-employed
May 31, 2019 - November 4, 2025
Collaborated with communication, marketing and advertising professionals to create visual identities and graphic content for brands in real estate, hospitality, education, industrial, gastronomy and health; produced logos, digital media posts and corporate materials; developed cohesive visuals to strengthen brand presence.

Education

Profesional Graphic Design Degree at Jorge Tadeo Lozano University, Cartagena
January 1, 2018 - March 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Education, Healthcare, Travel & Hospitality, Media & Entertainment, Retail, Consumer Goods, Non-Profit Organization, Other