Hi there! I’m Sohon Roy, a data-driven digital marketing professional who thrives on turning data into growth. I specialize in SEO, social media strategy, influencer partnerships, and cross-channel campaigns that align with student and brand initiatives. I love collaborating with designers and developers to scale digital presence and deliver measurable engagement. Over the years I’ve led marketing efforts across universities and tech ventures in Canada and India, delivering consistent storytelling, robust analytics, and high-ROI campaigns. I’m passionate about staying ahead of trends, optimizing workflows, and building teams that energize audiences and drive meaningful results.…

Sohon Roy

Hi there! I’m Sohon Roy, a data-driven digital marketing professional who thrives on turning data into growth. I specialize in SEO, social media strategy, influencer partnerships, and cross-channel campaigns that align with student and brand initiatives. I love collaborating with designers and developers to scale digital presence and deliver measurable engagement. Over the years I’ve led marketing efforts across universities and tech ventures in Canada and India, delivering consistent storytelling, robust analytics, and high-ROI campaigns. I’m passionate about staying ahead of trends, optimizing workflows, and building teams that energize audiences and drive meaningful results.…

Available to hire

Hi there! I’m Sohon Roy, a data-driven digital marketing professional who thrives on turning data into growth. I specialize in SEO, social media strategy, influencer partnerships, and cross-channel campaigns that align with student and brand initiatives. I love collaborating with designers and developers to scale digital presence and deliver measurable engagement.

Over the years I’ve led marketing efforts across universities and tech ventures in Canada and India, delivering consistent storytelling, robust analytics, and high-ROI campaigns. I’m passionate about staying ahead of trends, optimizing workflows, and building teams that energize audiences and drive meaningful results.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Digital Marketing Coordinator at Queen's University
January 1, 2025 - Present
Managed and optimized university social media accounts (LinkedIn, Instagram, Facebook) to strengthen community engagement and online reputation. Designed reusable post templates and video formats to improve content consistency and workflow speed by 35%. Collaborated with internal teams to align campaign storytelling with student life and academic initiatives. Analyzed performance using Meta Insights and GA4, increasing engagement rate by 22% across platforms.
Digital Marketing Lead at Interacts.ai
January 1, 2022 - January 1, 2024
Directed social media strategy across 6+ platforms, maintaining brand voice and 98% consistency across all posts. Oversaw content creation for 100+ campaigns, boosting engagement by 25% and follower growth by 40% in under a year. Collaborated with designers and video editors to produce short-form content, achieving a 30% increase in CTR for ad campaigns. Introduced a UGC and influencer program that grew organic reach by 45%.
Senior Marketing Manager at Shobita m
January 1, 2019 - January 1, 2022
Managed influencer partnerships with 50+ creators and film celebrities, leading to a 60% increase in brand engagement. Created social media calendars and campaigns for product launches, generating a 20% uplift in conversions. Led PR collaborations that enhanced brand visibility and drove 30% more organic impressions. Supervised content teams to maintain cohesive storytelling across Instagram, YouTube, and Pinterest.

Education

Master of Business Administration in Marketing at St. Lawrence College, Canada
January 11, 2030 - January 1, 2024
B.Sc, Media Technology at Anna University, India
January 11, 2030 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services

Skills

Experience Level