Hi, I’m Pritesh Panchal, also known as Sohum, an artist consultant/manager and audio engineer with over 15 years in the New Zealand music scene. I’ve worn many hats across the industry—from hands-on audio engineering and mastering to artist management, production, and business education. I hold a Bachelor’s degree in Recording Arts and spent a decade teaching electronic music production at SAE Institute in Auckland, where I also coordinated courses and supported students in the studio. Today I help independent artists navigate the NZ music landscape through Sohum Artist Services, drawing on a global background that includes freelance mastering in India, studio management, and involvement with events like The Phoenix Summit and Ticketmaster NZ. I’m passionate about mentoring artists, building sustainable careers, and delivering results that bring creative visions to life—from initial concept to final release.…Hi, I’m Pritesh Panchal, also known as Sohum, an artist consultant/manager and audio engineer with over 15 years in the New Zealand music scene. I’ve worn many hats across the industry—from hands-on audio engineering and mastering to artist management, production, and business education. I hold a Bachelor’s degree in Recording Arts and spent a decade teaching electronic music production at SAE Institute in Auckland, where I also coordinated courses and supported students in the studio. Today I help independent artists navigate the NZ music landscape through Sohum Artist Services, drawing on a global background that includes freelance mastering in India, studio management, and involvement with events like The Phoenix Summit and Ticketmaster NZ. I’m passionate about mentoring artists, building sustainable careers, and delivering results that bring creative visions to life—from initial concept to final release.WWWW…