Short-form and direct-response video editor with a focus on retention-first editing, tight pacing, strong hooks, and clear communication designed to convert (Reels, TikTok, YouTube Shorts, and Meta ads). Background includes editing creatives, VSLs, and ad campaigns that reinforce the message rather than just cutting clips. Sweats small details, communicates early and clearly, and treats every second of the viewer’s time as something to earn—open to consistent long-term work with clients across Brazil and internationally.

Heitor Maduro de Oliveira Martins

Short-form and direct-response video editor with a focus on retention-first editing, tight pacing, strong hooks, and clear communication designed to convert (Reels, TikTok, YouTube Shorts, and Meta ads). Background includes editing creatives, VSLs, and ad campaigns that reinforce the message rather than just cutting clips. Sweats small details, communicates early and clearly, and treats every second of the viewer’s time as something to earn—open to consistent long-term work with clients across Brazil and internationally.

Available to hire

Short-form and direct-response video editor with a focus on retention-first editing, tight pacing, strong hooks, and clear communication designed to convert (Reels, TikTok, YouTube Shorts, and Meta ads). Background includes editing creatives, VSLs, and ad campaigns that reinforce the message rather than just cutting clips.

Sweats small details, communicates early and clearly, and treats every second of the viewer’s time as something to earn—open to consistent long-term work with clients across Brazil and internationally.

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Work Experience

Freelance Video Editor at Soladit
January 1, 2025 - Present
Editing short-form content for athletes and creators—day-in-the-life, sports, and social clips—built around strong hooks, tight pacing, and clean sound design. Delivered a full day-in-the-life series for a football base in Germany, rated 10/10 and delivered ahead of schedule. Produced direct-response Meta and TikTok ads with hook-first structure, motion graphics, animated captions, and B-roll timed to reinforce each selling point. Handled end-to-end workflow from raw footage and scripts to color, sound, and final export, with fast and reliable communication throughout. Also edited creatives, VSLs, webinars, and ad content for health-supplement and e-commerce spaces using retention and persuasion-focused editing to improve conversion, not just polish visuals.
Video Editor / Digital Marketing
January 1, 2024 - Present
In-house performance and content editing, supporting marketing efforts through performance-focused video and content edits.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Healthcare, Retail