I am a fashion and print designer based in Buenos Aires, Argentina. Throughout my career, I’ve worked on footwear, accessories, clothing, and graphic pieces. I approach every project with a friendly, collaborative mindset, balancing creative vision with practical, market-minded decisions to deliver products that look great and perform well. I founded and managed my own activewear brand, leading communications strategies, sales, social media content, and the full management of the e-commerce platform for local and international markets. My work blends creativity, strategic thinking, and solid business insight, with a hands-on approach to design, production, and storytelling.

Sole Morinigo

I am a fashion and print designer based in Buenos Aires, Argentina. Throughout my career, I’ve worked on footwear, accessories, clothing, and graphic pieces. I approach every project with a friendly, collaborative mindset, balancing creative vision with practical, market-minded decisions to deliver products that look great and perform well. I founded and managed my own activewear brand, leading communications strategies, sales, social media content, and the full management of the e-commerce platform for local and international markets. My work blends creativity, strategic thinking, and solid business insight, with a hands-on approach to design, production, and storytelling.

Available to hire

I am a fashion and print designer based in Buenos Aires, Argentina. Throughout my career, I’ve worked on footwear, accessories, clothing, and graphic pieces.
I approach every project with a friendly, collaborative mindset, balancing creative vision with practical, market-minded decisions to deliver products that look great and perform well.
I founded and managed my own activewear brand, leading communications strategies, sales, social media content, and the full management of the e-commerce platform for local and international markets.
My work blends creativity, strategic thinking, and solid business insight, with a hands-on approach to design, production, and storytelling.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Product and Merchandising Designer at Latin Shoes
December 1, 2012 - September 15, 2025
Product and merchandising designer responsible for footwear product design and merchandising. Tasks included catalog design, cost estimation, color palette development, and collaboration with suppliers. Also involved in prints, packaging, and presentation materials; conducted market research to adapt designs for licensing and licensing characters.
Product Designer at Grupo Kalel
October 1, 2015 - September 15, 2025
Product designer overseeing footwear line development, including concept ideation, pattern, color and materials selection; packaging, hangtags, and foil design; cost and supplier coordination; development of a global collection. Created technical sheets in English for production in China and managed cross‑functional collaboration.
Product Designer at Afro Alfonso
July 31, 2023 - September 15, 2025
Product‑related tasks including print design, concept development, material preparation for submissions, color testing, styles design, fit tests, and material selection.
Footwear Designer
September 1, 2023 - Present
Development of footwear collections for kids; research into social and cultural trends; conceptualization and design of sneakers, crocs, and sandals; creation of prints, PVC and rubber appliqués, and light‑up designs; production sheets in English for China production; color palettes; supplier coordination; ongoing supplier communication; fit testing; design team and collection planning; collaboration across campaigns with clothing and visual marketing; prints and merchandising elements.
Product Designer at Afro Alfonso
July 1, 2023 - September 15, 2025
Responsible for product design tasks including print concept development, sublimation prep, color testing, fit tests, and material selection; led financial planning, costs, pricing strategies, sales and marketing; procured supplies and coordinated with suppliers and workshops. Managed community strategy and graphic design using Canva and Illustrator; online store updates and analysis; created wholesale catalogs; product photography and editing; catalog creation for distributors.
Product Designer at Grupo Kalel
October 1, 2015 - September 15, 2025
Developed footwear, leather goods, and sports accessories lines for various clients; executed packaging, hang tags, and foil design; produced catalogs and commercial presentations; maintained ongoing supplier communication in China.
Footwear Designer at Latin Shoes
December 31, 2012 - September 17, 2025
Development of footwear collections based on themes (animals, cars, unicorns, licensed characters); English technical sheets for production in China; color palettes; collection planning for local and China production; packaging, merchandising, and print design; catalog creation; collaboration with suppliers and cross-department teams.
Product Designer at Grupo Kalel
October 31, 2015 - September 17, 2025
Development and follow-up of footwear, leather goods and sports accessories lines for various clients; packaging, hangtags, catalog and marketing materials; leading design team; global collection planning; production coordination with China; ongoing collaboration across departments.
Kids Footwear Designer at Self-employed / BeHance Morinigo Marketing (current project)
September 1, 2023 - Present
Development of footwear collections for kids based on themes (animals, cars, licensed characters); prints, PVC and rubber appliques and light-up designs; technical sheets in English for production in China; color palettes; creation of prints, packaging and catalog work; cross-department collaboration.
Product Manager at Freelance / Various Clients
July 1, 2016 - September 17, 2025
Led design directions by analyzing social and cultural trends, planned footwear collections across campaigns, and coordinated global collection development with multiple departments; cost and supplier management; print and merchandising design.
Freelance Print Designer
July 1, 2021 - September 17, 2025
Created prints and graphics for footwear and apparel; developed color palettes; production coordination and supplier communication; catalog and presentation design for distributors.

Education

UI/UX Design at Coder House
January 11, 2030 - September 15, 2025
Fashion Design at Universidad de Buenos Aires (UBA) - Facultad de Arquitectura, Diseño y Urbanismo (FADU)
January 11, 2030 - September 15, 2025
Fashion Design at UBA FADU, Universidad de Buenos Aires
January 11, 2030 - September 15, 2025
Fashion Design at UBA FADU, University of Buenos Aires
January 11, 2030 - September 17, 2025

Qualifications

UI/UX Design Certification
January 11, 2030 - September 15, 2025
Professional Training in Product Design & Marketing
August 1, 2017 - July 1, 2023

Industry Experience

Consumer Goods, Manufacturing, Retail, Media & Entertainment, Professional Services
    uniE621 Brand identity
    Brand image creation: logo, color palette, typography, shapes, and textures according to the brand concept. Design of catalog, stickers, and merchandising elements.
    uniE621 Patterns kids design
    Design placement print for tshirt and tanks, full print for leggins, pans and shorts.
    uniE621 Full Pattern design
    Create full print for sportwear. Each print is 1 meter long. The designs are geometric and ethnic, creating a body path with highlights and different textures.
    uniE621 Tech file for footwear
    Detailed design for production: Develop PVC and rubber pieces, light-up designs, considering the path and seeking an effect on every step -Mesurment, material and colors palets.
    uniE621 Kids footwear design : sneakers like toys, playfull and fun
    Development of footwear collections based on specific themes: animals, cars, unicorns, and licensed characters: Spider-Man, Frozen, Kitty, Stitch, Kuromi, among others. Comprehensive conceptualization and design of sneakers, crocs, and sandals, considering all aspects for a fun and engaging experience for children. graphicdesigner footwear toys disney hasbromarvel kids