Solvonz Garcia McKnight

Developed and executed photography, video, social media, promotional, and marketing content to strengthen the company’s visual presence and customer engagement. Managed Instagram and Facebook content including photography and videography, editing, graphics, captions, promotional campaigns, and content planning. Grew Instagram followers from approximately 500 to 1,500 in three months through consistent content creation, promotion, and audience engagement. Assisted in increasing store foot traffic via targeted promotions and social media campaigns, coordinated strategies with other locations, analyzed performance data, and adjusted content and promotions based on audience response. Balanced creative responsibilities with store management, team coordination, inventory operations, and day-to-day business needs while maintaining communication across employees, management, customers, and other locations.

Produce photo and video content for businesses, individuals, events, fashion, musicians, and social media campaigns. Manage projects end-to-end: creative planning, camera operation, lighting, audio recording, directing, shot composition, editing, and final delivery. Create portraits, headshots, automotive and event photography, product imagery, fashion content, music-related work, street and nature photography, and social media content. Produce social media videos, interviews, music videos, event coverage, product videos, YouTube content, fashion videos, and behind-the-scenes footage while adapting visual concepts to different clients, brands, environments, and production requirements.

Photographed high-volume luxury e-commerce inventory specializing in jewelry and accessories, including rings, necklaces, earrings, bracelets, watches, and handbags. Operated a controlled studio setup and independently managed product lighting and positioning. Photographed approximately 80 products per day while maintaining production standards and meeting daily quotas, capturing standardized product imagery for online retail presentation. Authenticated luxury items by receiving, measuring, inspecting, and documenting accurate descriptions while assessing item condition. Managed product movement between warehouse locations and maintained accurate inventory counts. Coordinated with drivers, stores, and warehouse personnel to ensure timely and accurate completion of responsibilities.