Hi, I'm Somaya Farrag, a Digital Activation & Marketing Specialist focused on turning ideas into high-impact content and campaigns. I help brands grow on social media by delivering end-to-end content strategies, data-driven performance, and engaging storytelling.\n\nI love leveraging AI tools to speed up production while preserving brand voice, collaborating across teams to ensure alignment with goals, and continuously optimizing content for reach and engagement.

Somaya Farrag

Hi, I'm Somaya Farrag, a Digital Activation & Marketing Specialist focused on turning ideas into high-impact content and campaigns. I help brands grow on social media by delivering end-to-end content strategies, data-driven performance, and engaging storytelling.\n\nI love leveraging AI tools to speed up production while preserving brand voice, collaborating across teams to ensure alignment with goals, and continuously optimizing content for reach and engagement.

Available to hire

Hi, I’m Somaya Farrag, a Digital Activation & Marketing Specialist focused on turning ideas into high-impact content and campaigns. I help brands grow on social media by delivering end-to-end content strategies, data-driven performance, and engaging storytelling.\n\nI love leveraging AI tools to speed up production while preserving brand voice, collaborating across teams to ensure alignment with goals, and continuously optimizing content for reach and engagement.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Freelance Content Creator & Social Media Specialist at Self-Employed – Multiple Brands
September 1, 2023 - Present
Managed content strategies for multiple brands simultaneously across Instagram and other social platforms; Produced high-performing reels, posts, and storytelling content reaching up to 2M views; Wrote scripts, captions, and full content pieces from concept to publishing; Built and managed full content workflow independently (idea → creation → scheduling → publishing); Leveraged AI tools (ChatGPT, Kling AI, Freepik AI) to boost production efficiency and content quality; Delivered consistent, on-brand content aligned with client goals.
Social Media & Content Marketing Specialist at Noya
August 1, 2024 - January 1, 2025
Built and managed social media accounts from scratch; Executed structured content plans aligned with marketing goals; Created and published reels, posts, and stories; Coordinated content preparation using provided visuals and materials; Managed content scheduling and ensured timely publishing; Monitored content performance and improved based on insights; Grew Instagram account to 100K+ followers.
Social Media & Content Marketing Specialist at Art Zone Studio
August 1, 2022 - July 1, 2023
Supported execution of social media content plans; Created reels, posts, and educational content; Managed publishing process and content organization; Wrote captions aligned with brand communication; Contributed to growing account to 50K+ followers; Designed and edited visual content using Canva and Photoshop.
Content Creator at Hammad Manna Construction
May 1, 2022 - April 30, 2023
Created content to support brand visibility and project presentation; Delivered visual and written content aligned with marketing goals; Supported communication of project value through structured content.
Technical Office Engineer at Al Nagi Construction
October 1, 2020 - October 31, 2021
Coordinated technical documentation and project workflows; Followed up on execution progress and ensured quality standards; Maintained communication between teams to support project delivery.
Intern at T.O.M.O.H.A.R
July 1, 2019 - September 30, 2019
Assisted in site coordination and finishing processes; Supported workflow organization and material selection.

Education

Bachelor of Civil Engineering at Higher Institute of Engineering & Technology, Alexandria
January 1, 2016 - January 1, 2021
Bachelor of Civil Engineering at Higher Institute of Engineering & Technology, Alexandria
January 1, 2016 - January 1, 2021

Qualifications

Marketing 101 – Marketing Tips for Small Business Owners
January 11, 2030 - April 29, 2026
Generative AI Skills for Creative Content: Opportunities, Issues, and Ethics
January 11, 2030 - April 29, 2026
The Basics of Marketing
January 11, 2030 - April 29, 2026
How to Create a Marketing Plan
January 11, 2030 - April 29, 2026
Principles of Social Media Management
January 11, 2030 - April 29, 2026
The Basics of Writing Content for Social Media
January 11, 2030 - April 29, 2026
Interior Design Diploma
January 11, 2030 - April 29, 2026
Civil Engineering Diploma
January 11, 2030 - April 29, 2026
3Ds Max Professional
January 11, 2030 - April 29, 2026
English Proficiency Courses
January 11, 2030 - April 29, 2026
Corona Advanced Course - Interior Design Shop Drawings Training
January 11, 2030 - April 29, 2026
Marketing 101 – Marketing Tips for Small Business Owners
January 11, 2030 - April 30, 2026
Generative AI Skills for Creative Content: Opportunities, Issues, and Ethics
January 11, 2030 - April 30, 2026
The Basics of Marketing
January 11, 2030 - April 30, 2026
How to Create a Marketing Plan
January 11, 2030 - April 30, 2026
Principles of Social Media Management
January 11, 2030 - April 30, 2026
The Basics of Writing Content for Social Media
January 11, 2030 - April 30, 2026
Interior Design Diploma
January 11, 2030 - April 30, 2026
Civil Engineering Diploma
January 11, 2030 - April 30, 2026
3Ds Max Professional
January 11, 2030 - April 30, 2026
English Proficiency Courses
January 11, 2030 - April 30, 2026
Corona Advanced Course - Interior Design Shop Drawings Training
January 11, 2030 - April 30, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Real Estate & Construction