Available to hire
Hi, I’m Somaya Farrag, a Digital Activation & Marketing Specialist focused on turning ideas into high-impact content and campaigns. I help brands grow on social media by delivering end-to-end content strategies, data-driven performance, and engaging storytelling.\n\nI love leveraging AI tools to speed up production while preserving brand voice, collaborating across teams to ensure alignment with goals, and continuously optimizing content for reach and engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
Work Experience
Freelance Content Creator & Social Media Specialist at Self-Employed – Multiple Brands
September 1, 2023 - PresentManaged content strategies for multiple brands simultaneously across Instagram and other social platforms; Produced high-performing reels, posts, and storytelling content reaching up to 2M views; Wrote scripts, captions, and full content pieces from concept to publishing; Built and managed full content workflow independently (idea → creation → scheduling → publishing); Leveraged AI tools (ChatGPT, Kling AI, Freepik AI) to boost production efficiency and content quality; Delivered consistent, on-brand content aligned with client goals.
Social Media & Content Marketing Specialist at Noya
August 1, 2024 - January 1, 2025Built and managed social media accounts from scratch; Executed structured content plans aligned with marketing goals; Created and published reels, posts, and stories; Coordinated content preparation using provided visuals and materials; Managed content scheduling and ensured timely publishing; Monitored content performance and improved based on insights; Grew Instagram account to 100K+ followers.
Social Media & Content Marketing Specialist at Art Zone Studio
August 1, 2022 - July 1, 2023Supported execution of social media content plans; Created reels, posts, and educational content; Managed publishing process and content organization; Wrote captions aligned with brand communication; Contributed to growing account to 50K+ followers; Designed and edited visual content using Canva and Photoshop.
Content Creator at Hammad Manna Construction
May 1, 2022 - April 30, 2023Created content to support brand visibility and project presentation; Delivered visual and written content aligned with marketing goals; Supported communication of project value through structured content.
Technical Office Engineer at Al Nagi Construction
October 1, 2020 - October 31, 2021Coordinated technical documentation and project workflows; Followed up on execution progress and ensured quality standards; Maintained communication between teams to support project delivery.
Intern at T.O.M.O.H.A.R
July 1, 2019 - September 30, 2019Assisted in site coordination and finishing processes; Supported workflow organization and material selection.
Education
Bachelor of Civil Engineering at Higher Institute of Engineering & Technology, Alexandria
January 1, 2016 - January 1, 2021Bachelor of Civil Engineering at Higher Institute of Engineering & Technology, Alexandria
January 1, 2016 - January 1, 2021Qualifications
Marketing 101 – Marketing Tips for Small Business Owners
January 11, 2030 - April 29, 2026Generative AI Skills for Creative Content: Opportunities, Issues, and Ethics
January 11, 2030 - April 29, 2026The Basics of Marketing
January 11, 2030 - April 29, 2026How to Create a Marketing Plan
January 11, 2030 - April 29, 2026Principles of Social Media Management
January 11, 2030 - April 29, 2026The Basics of Writing Content for Social Media
January 11, 2030 - April 29, 2026Interior Design Diploma
January 11, 2030 - April 29, 2026Civil Engineering Diploma
January 11, 2030 - April 29, 20263Ds Max Professional
January 11, 2030 - April 29, 2026English Proficiency Courses
January 11, 2030 - April 29, 2026Corona Advanced Course - Interior Design Shop Drawings Training
January 11, 2030 - April 29, 2026Marketing 101 – Marketing Tips for Small Business Owners
January 11, 2030 - April 30, 2026Generative AI Skills for Creative Content: Opportunities, Issues, and Ethics
January 11, 2030 - April 30, 2026The Basics of Marketing
January 11, 2030 - April 30, 2026How to Create a Marketing Plan
January 11, 2030 - April 30, 2026Principles of Social Media Management
January 11, 2030 - April 30, 2026The Basics of Writing Content for Social Media
January 11, 2030 - April 30, 2026Interior Design Diploma
January 11, 2030 - April 30, 2026Civil Engineering Diploma
January 11, 2030 - April 30, 20263Ds Max Professional
January 11, 2030 - April 30, 2026English Proficiency Courses
January 11, 2030 - April 30, 2026Corona Advanced Course - Interior Design Shop Drawings Training
January 11, 2030 - April 30, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Real Estate & Construction
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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